---
title: "Fisher & Paykel: search popularity in Australia"
description: "Fisher & Paykel makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/fisher-and-paykel"
publisher: "Brandwave"
---

# Fisher & Paykel: search popularity in Australia

Fisher & Paykel makes home appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Fisher & Paykel
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among washing machine brands**: 15.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Washing machine brands | 1 | 15.6% | 18.1K |
| Fridge brands | 1 | 14.3% | 14.8K |
| Dishwasher brands | 5 | 9.4% | 8.1K |

- [Washing machine brands](/demand/au/categories/au-washing-machine-brands)
- [Fridge brands](/demand/au/categories/au-fridge-brands)
- [Dishwasher brands](/demand/au/categories/au-dishwasher-brands)

## Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher & Paykel is the joint fifth most recommended of the 15.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel
- Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele
- Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG
- Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier
- Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel

Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Fisher & Paykel changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel in Australia fell from 44.3K to 41K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washing machine brands in Australia peaked at 16.7% in December 2025 and was lowest at 12.2% in June 2026.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge brands in Australia peaked at 21% in June 2026 and was lowest at 11% in December 2025.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among dishwasher brands in Australia peaked at 10% in April 2026 and was lowest at 8% in June 2026.

## How did search popularity change for Australia washing machine brands in September 2026?

- In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.
- In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.
- In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
- In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.
- In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%.
- In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.

## How did search popularity change for Australia fridge brands in September 2026?

- In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
- In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
- In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
- In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.
- Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
- In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.

## How did search popularity change for Australia dishwasher brands in September 2026?

- In September 2026, Bosch gained share of searches among dishwasher brands in Australia, from 25.2% to 25.8%.
- In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%.
- In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%.
- Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026.
- In September 2026, Electrolux rose from 12th to 11th among dishwasher brands in Australia.
- In September 2026, Esatto rose from 13th to 12th among dishwasher brands in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Washing machine brands | 18.1K | 15.7% | 1 |
| Nov 2025 | Washing machine brands | 18.1K | 14.6% | 2 |
| Dec 2025 | Washing machine brands | 18.1K | 16.7% | 1 |
| Jan 2026 | Washing machine brands | 18.1K | 15.4% | 1 |
| Feb 2026 | Washing machine brands | 14.8K | 13.1% | 2 |
| Mar 2026 | Washing machine brands | 18.1K | 13.3% | 2 |
| Apr 2026 | Washing machine brands | 18.1K | 14.4% | 2 |
| May 2026 | Washing machine brands | 18.1K | 13.5% | 2 |
| Jun 2026 | Washing machine brands | 18.1K | 12.2% | 3 |
| Jul 2026 | Washing machine brands | 18.1K | 14.1% | 2 |
| Aug 2026 | Washing machine brands | 18.1K | 13.8% | 2 |
| Sep 2026 | Washing machine brands | 18.1K | 15.6% | 1 |
| Oct 2025 | Fridge brands | 18.1K | 14.4% | 1 |
| Nov 2025 | Fridge brands | 22.2K | 14.2% | 1 |
| Dec 2025 | Fridge brands | 14.8K | 11% | 5 |
| Jan 2026 | Fridge brands | 18.1K | 12.8% | 1 |
| Feb 2026 | Fridge brands | 14.8K | 12.6% | 1 |
| Mar 2026 | Fridge brands | 18.1K | 14.7% | 1 |
| Apr 2026 | Fridge brands | 14.8K | 13.7% | 1 |
| May 2026 | Fridge brands | 22.2K | 18.7% | 1 |
| Jun 2026 | Fridge brands | 27.1K | 21% | 1 |
| Jul 2026 | Fridge brands | 14.8K | 14.4% | 1 |
| Aug 2026 | Fridge brands | 14.8K | 14.2% | 1 |
| Sep 2026 | Fridge brands | 14.8K | 14.3% | 1 |
| Oct 2025 | Dishwasher brands | 8.1K | 9.6% | 5 |
| Nov 2025 | Dishwasher brands | 9.9K | 9.9% | 4 |
| Dec 2025 | Dishwasher brands | 8.1K | 9.7% | 5 |
| Jan 2026 | Dishwasher brands | 8.1K | 9.6% | 5 |
| Feb 2026 | Dishwasher brands | 6.6K | 8.6% | 5 |
| Mar 2026 | Dishwasher brands | 8.1K | 9.4% | 5 |
| Apr 2026 | Dishwasher brands | 8.1K | 10% | 4 |
| May 2026 | Dishwasher brands | 8.1K | 8.9% | 5 |
| Jun 2026 | Dishwasher brands | 8.1K | 8% | 5 |
| Jul 2026 | Dishwasher brands | 8.1K | 9% | 5 |
| Aug 2026 | Dishwasher brands | 8.1K | 9.2% | 5 |
| Sep 2026 | Dishwasher brands | 8.1K | 9.4% | 5 |

## How are Fisher & Paykel’s branded searches counted?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fisher and paykel dishwasher”
- “fisher and paykel fridge”
- “fisher and paykel washing machine”

## Which washing machine brands compete with Fisher & Paykel?

- [LG](/demand/au/brands/lg): Head-to-head: /demand/au/compare/fisher-and-paykel-vs-lg
- [Bosch](/demand/au/brands/bosch): Head-to-head: /demand/au/compare/bosch-vs-fisher-and-paykel
- [Haier](/demand/au/brands/haier): Head-to-head: /demand/au/compare/fisher-and-paykel-vs-haier
- [Miele](/demand/au/brands/miele): Head-to-head: /demand/au/compare/fisher-and-paykel-vs-miele
- [ASKO](/demand/au/brands/asko): Head-to-head: /demand/au/compare/asko-vs-fisher-and-paykel
- [Samsung](/demand/au/brands/samsung)
- [Hisense](/demand/au/brands/hisense)
- [Speed Queen](/demand/au/brands/speed-queen)
- [Westinghouse](/demand/au/brands/westinghouse)
- [Electrolux](/demand/au/brands/electrolux)
- [CHiQ](/demand/au/brands/chiq)
- [Beko](/demand/au/brands/beko)
- [Simpson](/demand/au/brands/simpson-appliances)
- [Esatto](/demand/au/brands/esatto)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Fisher & Paykel: search popularity in Australia". https://gobrandwave.com/demand/au/brands/fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.