--- title: "Felix: search popularity in Australia" description: "Felix is a Purina cat food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/felix-cat-food" publisher: "Brandwave" --- # Felix: search popularity in Australia Felix is a Purina cat food brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Felix - **Owned by**: Nestlé - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cat food brands**: 26.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat food brands | 1 | 26.2% | 14.8K | - [Cat food brands](/demand/au/categories/au-cat-food-brands) ## Top cat food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felix was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Felix is the eighth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Royal Canin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Hill's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fancy Feast | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Black Hawk | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Whiskas | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Advance | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ZIWI Peak | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Felix | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Dine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Applaws | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Feline Natural | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cat food brands - Asked ChatGPT "What's the best cat food in Australia?": 1. Hill's, 2. Royal Canin, 3. Advance, 4. Black Hawk - Asked ChatGPT "Which cat food is best for an indoor cat?": 1. Royal Canin, 2. Hill's, 3. Advance - Asked ChatGPT "What's a good wet food for a fussy cat?": 1. Royal Canin, 2. Fancy Feast, 3. Applaws - Searched Google, AI Overview "cat food": 1. Whiskas, 2. Black Hawk, 3. Royal Canin, 4. Felix, 5. Fancy Feast, 6. Dine, 7. ZIWI Peak, 8. Hill's - Searched Google, AI Overview "best cat food": 1. Royal Canin, 2. Hill's, 3. ZIWI Peak, 4. Fancy Feast Not named in any answer: Optimum and Feline Natural. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Felix changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Felix in Australia rose from 8.1K to 14.8K. - Across the 12 months ending September 2026, Felix’s share of searches among cat food brands in Australia increased from 18.3% to 26.2%. ## How did search popularity change for Australia cat food brands in September 2026? - In September 2026, Felix gained share of searches among cat food brands in Australia, from 23.2% to 26.2%. - In September 2026, Fancy Feast gained share of searches among cat food brands in Australia, from 8.4% to 9.5%. - In September 2026, Applaws gained share of searches among cat food brands in Australia, from 10% to 10.6%. - In September 2026, Whiskas lost share of searches among cat food brands in Australia, from 15.7% to 14.5%. - In September 2026, Royal Canin lost share of searches among cat food brands in Australia, from 15.6% to 14.3%. - In September 2026, Dine lost share of searches among cat food brands in Australia, from 12.7% to 11.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat food brands | 8.1K | 18.3% | 1 | | Nov 2025 | Cat food brands | 9.9K | 21.9% | 1 | | Dec 2025 | Cat food brands | 9.9K | 22.4% | 1 | | Jan 2026 | Cat food brands | 9.9K | 19.4% | 1 | | Feb 2026 | Cat food brands | 9.9K | 22.3% | 1 | | Mar 2026 | Cat food brands | 12.1K | 22.8% | 1 | | Apr 2026 | Cat food brands | 9.9K | 20.1% | 1 | | May 2026 | Cat food brands | 9.9K | 19.3% | 1 | | Jun 2026 | Cat food brands | 12.1K | 21.1% | 2 | | Jul 2026 | Cat food brands | 12.1K | 22.8% | 1 | | Aug 2026 | Cat food brands | 12.1K | 23.2% | 1 | | Sep 2026 | Cat food brands | 14.8K | 26.2% | 1 | ## How are Felix’s branded searches counted? Brandwave collects information about searches that people make online using Felix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “felix cat food” ## Which cat food brands compete with Felix? - [Whiskas](/demand/au/brands/whiskas): Head-to-head: /demand/au/compare/felix-cat-food-vs-whiskas - [Royal Canin](/demand/au/brands/royal-canin): Head-to-head: /demand/au/compare/felix-cat-food-vs-royal-canin - [Dine](/demand/au/brands/dine-cat-food): Head-to-head: /demand/au/compare/dine-cat-food-vs-felix-cat-food - [Applaws](/demand/au/brands/applaws): Head-to-head: /demand/au/compare/applaws-vs-felix-cat-food - [Fancy Feast](/demand/au/brands/fancy-feast): Head-to-head: /demand/au/compare/fancy-feast-vs-felix-cat-food - [ZIWI Peak](/demand/au/brands/ziwi-peak) - [Optimum](/demand/au/brands/optimum-pet) - [Hill's](/demand/au/brands/hills) - [Black Hawk](/demand/au/brands/black-hawk) - [Advance](/demand/au/brands/advance-pet) - [Feline Natural](/demand/au/brands/feline-natural) ## Who owns Felix? Felix is owned by Nestlé. Brandwave also tracks Fancy Feast, International Roast, Maggi, NAN, Nescafé, Optifast, Supercoat and Uncle Tobys, owned by the same company, in Australia. - [Nestlé](/demand/au/companies/nestle): Owns 23 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Felix? Felix is owned by Nestlé. Brandwave also tracks Fancy Feast, International Roast, Maggi, NAN, Nescafé, Optifast, Supercoat and Uncle Tobys, owned by the same company, in Australia. ## Cite this page Brandwave. "Felix: search popularity in Australia". https://gobrandwave.com/demand/au/brands/felix-cat-food This page is also available as HTML at https://gobrandwave.com/demand/au/brands/felix-cat-food. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.