---
title: "Faithfull the Brand: search popularity in Australia"
description: "Faithfull the Brand is an Australian womenswear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/faithfull-the-brand"
publisher: "Brandwave"
---

# Faithfull the Brand: search popularity in Australia

Faithfull the Brand is an Australian womenswear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Faithfull the Brand
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among designer fashion labels**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Designer fashion labels | 12 | 2.4% | 14.8K |

- [Designer fashion labels](/demand/au/categories/au-designer-fashion-labels)

## Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faithfull the Brand did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Aje | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Camilla and Marc | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Christopher Esber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Camilla | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Zimmermann | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rebecca Vallance | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Shona Joy | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| Alémais | 8th | 2 of 3 | 1 of 2 | 3 of 5 |
| St. Agni | 9th | 2 of 3 | 1 of 2 | 3 of 5 |
| Bec + Bridge | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Sir the Label | 11th | 1 of 3 | 1 of 2 | 2 of 5 |
| Scanlan Theodore | 12th | 1 of 3 | 0 of 2 | 1 of 5 |
| Viktoria & Woods | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Faithfull the Brand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sass & Bide | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about designer fashion labels

- Asked ChatGPT "Which Australian designer fashion label should I shop?": 1. Aje, 2. Bec + Bridge, 3. Camilla and Marc, 4. Camilla, 5. Christopher Esber, 6. St. Agni
- Asked ChatGPT "What are the best Australian fashion labels?": 1. Aje, 2. Camilla and Marc, 3. Camilla, 4. Christopher Esber, 5. St. Agni, 6. Scanlan Theodore, 7. Zimmermann, 8. Sir the Label, 9. Alémais
- Asked ChatGPT "Which Australian label is best for a wedding guest dress?": 1. Aje, 2. Shona Joy, 3. Rebecca Vallance, 4. Alémais, 5. Zimmermann
- Searched Google, AI Overview "designer dresses": 1. Aje, 2. Rebecca Vallance, 3. Shona Joy
- Searched Google, AI Overview "australian designer brands": 1. Zimmermann, 2. Christopher Esber, 3. Aje, 4. Camilla and Marc, 5. Camilla, 6. Alémais, 7. Sir the Label, 8. St. Agni

Not named in any answer: Viktoria & Woods, Faithfull the Brand and Sass & Bide.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Faithfull the Brand changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Faithfull the Brand in Australia fell from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Faithfull the Brand’s share of searches among designer fashion labels in Australia peaked at 3.7% in December 2025 and was lowest at 1.7% in May 2026.
- Across the 12 months ending September 2026, Faithfull the Brand rose from 13th to 12th among designer fashion labels in Australia.

## How did search popularity change for Australia designer fashion labels in September 2026?

- In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.
- In September 2026, Bec + Bridge gained share of searches among designer fashion labels in Australia, from 14.7% to 17.8%.
- In September 2026, Shona Joy lost share of searches among designer fashion labels in Australia, from 8% to 6.6%.
- In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.
- In September 2026, Viktoria & Woods lost share of searches among designer fashion labels in Australia, from 4.4% to 3.6%.
- In September 2026, Camilla and Marc rose from 5th to 4th among designer fashion labels in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Designer fashion labels | 18.1K | 2.7% | 13 |
| Nov 2025 | Designer fashion labels | 22.2K | 2.7% | 13 |
| Dec 2025 | Designer fashion labels | 22.2K | 3.7% | 11 |
| Jan 2026 | Designer fashion labels | 18.1K | 2.9% | 13 |
| Feb 2026 | Designer fashion labels | 12.1K | 2.1% | 13 |
| Mar 2026 | Designer fashion labels | 12.1K | 2.1% | 12 |
| Apr 2026 | Designer fashion labels | 9.9K | 1.7% | 13 |
| May 2026 | Designer fashion labels | 9.9K | 1.7% | 14 |
| Jun 2026 | Designer fashion labels | 9.9K | 1.8% | 12 |
| Jul 2026 | Designer fashion labels | 12.1K | 2.3% | 12 |
| Aug 2026 | Designer fashion labels | 14.8K | 2.4% | 12 |
| Sep 2026 | Designer fashion labels | 14.8K | 2.4% | 12 |

## How are Faithfull the Brand’s branded searches counted?

Brandwave collects information about searches that people make online using Faithfull the Brand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “faithfull the brand”

## Which designer fashion labels compete with Faithfull the Brand?

- [Aje](/demand/au/brands/aje)
- [Bec + Bridge](/demand/au/brands/bec-and-bridge)
- [Scanlan Theodore](/demand/au/brands/scanlan-theodore)
- [Camilla and Marc](/demand/au/brands/camilla-and-marc)
- [Shona Joy](/demand/au/brands/shona-joy)
- [Zimmermann](/demand/au/brands/zimmermann)
- [Alémais](/demand/au/brands/alemais)
- [Rebecca Vallance](/demand/au/brands/rebecca-vallance)
- [Sir the Label](/demand/au/brands/sir-the-label): Head-to-head: /demand/au/compare/faithfull-the-brand-vs-sir-the-label
- [St. Agni](/demand/au/brands/st-agni): Head-to-head: /demand/au/compare/faithfull-the-brand-vs-st-agni
- [Viktoria & Woods](/demand/au/brands/viktoria-and-woods): Head-to-head: /demand/au/compare/faithfull-the-brand-vs-viktoria-and-woods
- [Christopher Esber](/demand/au/brands/christopher-esber): Head-to-head: /demand/au/compare/christopher-esber-vs-faithfull-the-brand
- [Sass & Bide](/demand/au/brands/sass-and-bide): Head-to-head: /demand/au/compare/faithfull-the-brand-vs-sass-and-bide
- [Camilla](/demand/au/brands/camilla)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Faithfull the Brand: search popularity in Australia". https://gobrandwave.com/demand/au/brands/faithfull-the-brand

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/faithfull-the-brand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.