--- title: "EveryPlate: search popularity in Australia" description: "A low-cost meal kit service owned by HelloFresh. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/everyplate" publisher: "Brandwave" --- # EveryPlate: search popularity in Australia A low-cost meal kit service owned by HelloFresh. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: EveryPlate - **Owned by**: HelloFresh - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among meal kit services**: 18.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Meal kit services | 3 | 18.5% | 12.1K | - [Meal kit services](/demand/au/categories/au-meal-kit-services) ## Top meal kit services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EveryPlate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. EveryPlate is the third most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HelloFresh | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Marley Spoon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | EveryPlate | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Dinnerly | 4th | 3 of 3 | 2 of 2 | 5 of 5 | ## Every AI answer about meal kit services - Asked ChatGPT "Which meal kit service should I order in Australia?": 1. HelloFresh, 2. EveryPlate, 3. Marley Spoon, 4. Dinnerly - Asked ChatGPT "What are the best meal kit services in Australia?": 1. HelloFresh, 2. EveryPlate, 3. Marley Spoon, 4. Dinnerly - Asked ChatGPT "What's the cheapest good meal kit in Australia for a family?": 1. EveryPlate, 2. Dinnerly, 3. HelloFresh - Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Marley Spoon, 3. Dinnerly - Searched Google, AI Overview "hellofresh alternatives": 1. Marley Spoon, 2. Dinnerly, 3. HelloFresh Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for EveryPlate changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for EveryPlate in Australia held steady at 12.1K. - Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia increased from 11.3% to 18.5%. - Across the 12 months ending September 2026, EveryPlate’s share of searches among meal kit services in Australia peaked at 18.9% in April 2026 and was lowest at 11% in November 2025. - Across the 12 months ending September 2026, EveryPlate rose from 4th to 3rd among meal kit services in Australia. ## How did search popularity change for Australia meal kit services in September 2026? - In September 2026, EveryPlate overtook Dinnerly to rank 3rd among meal kit services in Australia, with 18.5% of the searches. - In September 2026, HelloFresh gained share of searches among meal kit services in Australia, from 21.9% to 27.7%. - In September 2026, Marley Spoon lost share of searches among meal kit services in Australia, from 48.9% to 41.4%. - In September 2026, Dinnerly lost share of searches among meal kit services in Australia, from 14.6% to 12.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Meal kit services | 12.1K | 11.3% | 4 | | Nov 2025 | Meal kit services | 9.9K | 11% | 4 | | Dec 2025 | Meal kit services | 8.1K | 12% | 4 | | Jan 2026 | Meal kit services | 14.8K | 13.4% | 4 | | Feb 2026 | Meal kit services | 12.1K | 13.5% | 4 | | Mar 2026 | Meal kit services | 14.8K | 17.3% | 3 | | Apr 2026 | Meal kit services | 12.1K | 18.9% | 3 | | May 2026 | Meal kit services | 12.1K | 16.8% | 4 | | Jun 2026 | Meal kit services | 9.9K | 16.2% | 4 | | Jul 2026 | Meal kit services | 9.9K | 16.8% | 4 | | Aug 2026 | Meal kit services | 9.9K | 14.6% | 4 | | Sep 2026 | Meal kit services | 12.1K | 18.5% | 3 | ## How are EveryPlate’s branded searches counted? Brandwave collects information about searches that people make online using EveryPlate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “everyplate” ## Which meal kit services compete with EveryPlate? - [Marley Spoon](/demand/au/brands/marley-spoon): Head-to-head: /demand/au/compare/everyplate-vs-marley-spoon - [HelloFresh](/demand/au/brands/hellofresh): Head-to-head: /demand/au/compare/everyplate-vs-hellofresh - [Dinnerly](/demand/au/brands/dinnerly): Head-to-head: /demand/au/compare/dinnerly-vs-everyplate ## Who owns EveryPlate? EveryPlate is owned by HelloFresh. Brandwave also tracks HelloFresh and Youfoodz, owned by the same company, in Australia. - [HelloFresh](/demand/au/companies/hellofresh): Owns 5 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns EveryPlate? EveryPlate is owned by HelloFresh. Brandwave also tracks HelloFresh and Youfoodz, owned by the same company, in Australia. ## Cite this page Brandwave. "EveryPlate: search popularity in Australia". https://gobrandwave.com/demand/au/brands/everyplate This page is also available as HTML at https://gobrandwave.com/demand/au/brands/everyplate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.