--- title: "Ever Clean: search popularity in Australia" description: "Ever Clean is a clumping cat litter brand from Church & Dwight. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ever-clean" publisher: "Brandwave" --- # Ever Clean: search popularity in Australia Ever Clean is a clumping cat litter brand from Church & Dwight. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ever Clean - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cat litter brands**: 12.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cat litter brands | 2 | 12.9% | 1.3K | - [Cat litter brands](/demand/au/categories/au-cat-litter-brands) ## Top cat litter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ever Clean was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Breeder's Choice | 1 of 3 | 1 of 2 | 2 of 5 | | Ever Clean | 2 of 3 | 0 of 2 | 2 of 5 | | Oz-Pet | 0 of 3 | 0 of 2 | 0 of 5 | | Catsan | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cat litter brands - Asked ChatGPT "What's the best cat litter in Australia?": 1. Ever Clean - Asked ChatGPT "Which cat litter controls smell best?": 1. Ever Clean, 2. Catsan - Asked ChatGPT "What's the best natural cat litter?": 1. Breeder's Choice - Searched Google, AI Overview "cat litter": 1. Breeder's Choice - Searched Google, AI Overview "best cat litter": named none of the brands we track Not named in any answer: Oz-Pet. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Ever Clean changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ever Clean in Australia rose from 1K to 1.3K. - Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia increased from 11.5% to 12.9%. - Across the 12 months ending September 2026, Ever Clean’s share of searches among cat litter brands in Australia peaked at 14.3% in November 2025 and was lowest at 11.4% in March 2026. ## How did search popularity change for Australia cat litter brands in September 2026? - In September 2026, Catsan gained share of searches among cat litter brands in Australia, from 7.3% to 8.7%. - In September 2026, Breeder's Choice lost share of searches among cat litter brands in Australia, from 66.5% to 65.5%. - Estimated monthly branded searches for Oz-Pet in Australia rose 170.8% over 12 measured months, from 480 to 1.3K in September 2026. - Estimated monthly branded searches for Ever Clean in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cat litter brands | 1K | 11.5% | 2 | | Nov 2025 | Cat litter brands | 1.3K | 14.3% | 2 | | Dec 2025 | Cat litter brands | 1K | 13.2% | 2 | | Jan 2026 | Cat litter brands | 1K | 11.4% | 2 | | Feb 2026 | Cat litter brands | 1K | 13.4% | 2 | | Mar 2026 | Cat litter brands | 1K | 11.4% | 2 | | Apr 2026 | Cat litter brands | 1K | 11.4% | 2 | | May 2026 | Cat litter brands | 1.3K | 14.1% | 2 | | Jun 2026 | Cat litter brands | 1.3K | 14.1% | 2 | | Jul 2026 | Cat litter brands | 1.3K | 11.8% | 2 | | Aug 2026 | Cat litter brands | 1.3K | 13.1% | 2 | | Sep 2026 | Cat litter brands | 1.3K | 12.9% | 2 | ## How are Ever Clean’s branded searches counted? Brandwave collects information about searches that people make online using Ever Clean’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ever clean cat litter” ## Which cat litter brands compete with Ever Clean? - [Breeder's Choice](/demand/au/brands/breeder-s-choice): Head-to-head: /demand/au/compare/breeder-s-choice-vs-ever-clean - [Oz-Pet](/demand/au/brands/oz-pet): Head-to-head: /demand/au/compare/ever-clean-vs-oz-pet - [Catsan](/demand/au/brands/catsan): Head-to-head: /demand/au/compare/catsan-vs-ever-clean ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ever Clean: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ever-clean This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ever-clean. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.