--- title: "Estia Health: search popularity in Australia" description: "Estia Health runs aged care homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/estia-health" publisher: "Brandwave" --- # Estia Health: search popularity in Australia Estia Health runs aged care homes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Estia Health - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among aged care providers**: 13.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Aged care providers | 3 | 13.7% | 9.9K | - [Aged care providers](/demand/au/categories/au-aged-care-providers) ## Top aged care providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Estia Health was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Estia Health is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HammondCare | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Catholic Healthcare | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Bolton Clarke | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Opal HealthCare | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Estia Health | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Regis | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Bupa | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Arcare | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about aged care providers - Asked ChatGPT "What's the best aged care provider in Australia?": named none of the brands we track - Asked ChatGPT "Which aged care home group in Australia has the best reputation?": 1. HammondCare, 2. Catholic Healthcare, 3. Bolton Clarke - Asked ChatGPT "What are the biggest aged care providers in Australia?": 1. HammondCare, 2. Catholic Healthcare, 3. Opal HealthCare, 4. Bolton Clarke, 5. Estia Health, 6. Regis, 7. Bupa, 8. Arcare - Searched Google, AI Overview "aged care": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Estia Health changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Estia Health in Australia fell from 12.1K to 9.9K. - Across the 12 months ending September 2026, Estia Health’s share of searches among aged care providers in Australia decreased from 17.3% to 13.7%. - Across the 12 months ending September 2026, Estia Health fell from 2nd to 3rd among aged care providers in Australia. ## How did search popularity change for Australia aged care providers in September 2026? - In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches. - In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%. - In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%. - In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%. - In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%. - In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aged care providers | 12.1K | 17.3% | 2 | | Nov 2025 | Aged care providers | 12.1K | 16.7% | 2 | | Dec 2025 | Aged care providers | 9.9K | 15.7% | 2 | | Jan 2026 | Aged care providers | 12.1K | 17% | 2 | | Feb 2026 | Aged care providers | 12.1K | 17.3% | 2 | | Mar 2026 | Aged care providers | 12.1K | 14.3% | 3 | | Apr 2026 | Aged care providers | 12.1K | 17.3% | 2 | | May 2026 | Aged care providers | 12.1K | 16.8% | 2 | | Jun 2026 | Aged care providers | 9.9K | 13.8% | 2 | | Jul 2026 | Aged care providers | 12.1K | 15.2% | 3 | | Aug 2026 | Aged care providers | 12.1K | 16.3% | 2 | | Sep 2026 | Aged care providers | 9.9K | 13.7% | 3 | ## How are Estia Health’s branded searches counted? Brandwave collects information about searches that people make online using Estia Health’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “estia health” ## Which aged care providers compete with Estia Health? - [Bolton Clarke](/demand/au/brands/bolton-clarke): Head-to-head: /demand/au/compare/bolton-clarke-vs-estia-health - [Opal HealthCare](/demand/au/brands/opal-healthcare): Head-to-head: /demand/au/compare/estia-health-vs-opal-healthcare - [Regis](/demand/au/brands/regis-aged-care): Head-to-head: /demand/au/compare/estia-health-vs-regis-aged-care - [Arcare](/demand/au/brands/arcare): Head-to-head: /demand/au/compare/arcare-vs-estia-health - [Catholic Healthcare](/demand/au/brands/catholic-healthcare): Head-to-head: /demand/au/compare/catholic-healthcare-vs-estia-health - [HammondCare](/demand/au/brands/hammondcare) - [Bupa](/demand/au/brands/bupa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Estia Health: search popularity in Australia". https://gobrandwave.com/demand/au/brands/estia-health This page is also available as HTML at https://gobrandwave.com/demand/au/brands/estia-health. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.