--- title: "Employment Hero: search popularity in Australia" description: "Employment Hero provides HR, payroll and recruitment software for small and midsize businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/employment-hero" publisher: "Brandwave" --- # Employment Hero: search popularity in Australia Employment Hero provides HR, payroll and recruitment software for small and midsize businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Employment Hero - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among rostering and payroll software**: 52.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Rostering and payroll software | 1 | 52.5% | 118K | - [Rostering and payroll software](/demand/au/categories/au-rostering-and-payroll-software) ## Top rostering and payroll software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Employment Hero was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Employment Hero is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tanda | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Xero | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | MYOB | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Payroller | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Connecteam | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Humanforce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rostering and payroll software - Asked ChatGPT "Which rostering and payroll software should my business use in Australia?": 1. Deputy, 2. Employment Hero, 3. Tanda, 4. RosterElf, 5. Xero, 6. MYOB, 7. Payroller - Asked ChatGPT "What are the best rostering and payroll software platforms in Australia?": 1. Deputy, 2. Tanda, 3. Employment Hero, 4. RosterElf, 5. Xero, 6. MYOB - Asked ChatGPT "What's the best rostering software in Australia for a cafe with casual staff?": 1. Deputy, 2. Tanda, 3. RosterElf, 4. Employment Hero, 5. Xero, 6. MYOB - Searched Google, AI Overview "payroll software": 1. Xero, 2. Employment Hero, 3. Payroller, 4. MYOB - Searched Google, AI Overview "rostering software": 1. Deputy, 2. RosterElf, 3. Tanda, 4. Connecteam, 5. Xero, 6. MYOB Not named in any answer: Humanforce. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Employment Hero changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Employment Hero in Australia held steady, from 117K to 118K. - Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia increased from 51.8% to 52.5%. - Across the 12 months ending September 2026, Employment Hero’s share of searches among rostering and payroll software in Australia peaked at 56.2% in May 2026 and was lowest at 51.7% in December 2025. ## How did search popularity change for Australia rostering and payroll software in September 2026? - In September 2026, Tanda gained share of searches among rostering and payroll software in Australia, from 24% to 27.4%. - In September 2026, Employment Hero lost share of searches among rostering and payroll software in Australia, from 55.4% to 52.5%. - In September 2026, Payroller lost share of searches among rostering and payroll software in Australia, from 8.6% to 8.1%. - In September 2026, Xero rose from 8th to 7th among rostering and payroll software in Australia. - In September 2026, Deputy fell from 7th to 8th among rostering and payroll software in Australia. - Estimated monthly branded searches for MYOB in Australia fell 33% over 12 measured months, from 880 to 590 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rostering and payroll software | 117K | 51.8% | 1 | | Nov 2025 | Rostering and payroll software | 117K | 52% | 1 | | Dec 2025 | Rostering and payroll software | 97.3K | 51.7% | 1 | | Jan 2026 | Rostering and payroll software | 117K | 51.9% | 1 | | Feb 2026 | Rostering and payroll software | 117K | 51.9% | 1 | | Mar 2026 | Rostering and payroll software | 143K | 56% | 1 | | Apr 2026 | Rostering and payroll software | 117K | 52.3% | 1 | | May 2026 | Rostering and payroll software | 143K | 56.2% | 1 | | Jun 2026 | Rostering and payroll software | 143K | 55.4% | 1 | | Jul 2026 | Rostering and payroll software | 143K | 54.4% | 1 | | Aug 2026 | Rostering and payroll software | 143K | 55.4% | 1 | | Sep 2026 | Rostering and payroll software | 118K | 52.5% | 1 | ## How are Employment Hero’s branded searches counted? Brandwave collects information about searches that people make online using Employment Hero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “employment hero” - “employment hero payroll” - “keypay” ## Which rostering and payroll software compete with Employment Hero? - [Tanda](/demand/au/brands/tanda): Head-to-head: /demand/au/compare/employment-hero-vs-tanda - [Payroller](/demand/au/brands/payroller): Head-to-head: /demand/au/compare/employment-hero-vs-payroller - [Connecteam](/demand/au/brands/connecteam): Head-to-head: /demand/au/compare/connecteam-vs-employment-hero - [Humanforce](/demand/au/brands/humanforce): Head-to-head: /demand/au/compare/employment-hero-vs-humanforce - [RosterElf](/demand/au/brands/rosterelf): Head-to-head: /demand/au/compare/employment-hero-vs-rosterelf - [Xero](/demand/au/brands/xero) - [Deputy](/demand/au/brands/deputy) - [MYOB](/demand/au/brands/myob) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Employment Hero: search popularity in Australia". https://gobrandwave.com/demand/au/brands/employment-hero This page is also available as HTML at https://gobrandwave.com/demand/au/brands/employment-hero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.