--- title: "Edwards & Co: search popularity in Australia" description: "Edwards & Co makes prams, cots and baby gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/edwards-and-co" publisher: "Brandwave" --- # Edwards & Co: search popularity in Australia Edwards & Co makes prams, cots and baby gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Edwards & Co - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among pram and stroller brands**: 15.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pram and stroller brands | 3 | 15.7% | 4.4K | - [Pram and stroller brands](/demand/au/categories/au-pram-brands) ## Top pram and stroller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Edwards & Co was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Edwards & Co is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | UPPAbaby | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Bugaboo | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Joolz | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Edwards & Co | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cybex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Baby Jogger | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 | | Mother's Choice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mountain Buggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Steelcraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Phil & Teds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pram and stroller brands - Asked ChatGPT "What's the best pram in Australia?": 1. UPPAbaby, 2. Bugaboo, 3. Baby Jogger - Asked ChatGPT "Which stroller is best for a newborn?": named none of the brands we track - Asked ChatGPT "What's the best lightweight stroller for travel?": 1. Joolz, 2. Bugaboo, 3. Cybex - Searched Google, AI Overview "prams": 1. UPPAbaby, 2. Edwards & Co - Searched Google, AI Overview "best pram": 1. UPPAbaby, 2. Bugaboo Not named in any answer: Mother's Choice, Mountain Buggy, Steelcraft and Phil & Teds. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Edwards & Co changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Edwards & Co in Australia fell from 6.6K to 4.4K. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia decreased from 19.2% to 15.7%. - Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in Australia peaked at 21% in January 2026 and was lowest at 13.8% in June 2026. - Across the 12 months ending September 2026, Edwards & Co fell from 2nd to 3rd among pram and stroller brands in Australia. ## How did search popularity change for Australia pram and stroller brands in September 2026? - In September 2026, UPPAbaby gained share of searches among pram and stroller brands in Australia, from 17.7% to 19.2%. - In September 2026, Edwards & Co gained share of searches among pram and stroller brands in Australia, from 14.4% to 15.7%. - In September 2026, Baby Jogger gained share of searches among pram and stroller brands in Australia, from 7.9% to 8.6%. - In September 2026, Mother's Choice gained share of searches among pram and stroller brands in Australia, from 6.2% to 6.8%. - In September 2026, Bugaboo lost share of searches among pram and stroller brands in Australia, from 39.7% to 35.3%. - In September 2026, Cybex lost share of searches among pram and stroller brands in Australia, from 5.3% to 4.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pram and stroller brands | 6.6K | 19.2% | 2 | | Nov 2025 | Pram and stroller brands | 6.6K | 15.4% | 3 | | Dec 2025 | Pram and stroller brands | 5.4K | 19.1% | 2 | | Jan 2026 | Pram and stroller brands | 6.6K | 21% | 2 | | Feb 2026 | Pram and stroller brands | 5.4K | 19.2% | 2 | | Mar 2026 | Pram and stroller brands | 5.4K | 17.8% | 3 | | Apr 2026 | Pram and stroller brands | 5.4K | 18.6% | 2 | | May 2026 | Pram and stroller brands | 5.4K | 16.3% | 3 | | Jun 2026 | Pram and stroller brands | 4.4K | 13.8% | 3 | | Jul 2026 | Pram and stroller brands | 4.4K | 14.5% | 3 | | Aug 2026 | Pram and stroller brands | 4.4K | 14.4% | 3 | | Sep 2026 | Pram and stroller brands | 4.4K | 15.7% | 3 | ## How are Edwards & Co’s branded searches counted? Brandwave collects information about searches that people make online using Edwards & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “edwards and co” ## Which pram and stroller brands compete with Edwards & Co? - [Bugaboo](/demand/au/brands/bugaboo): Head-to-head: /demand/au/compare/bugaboo-vs-edwards-and-co - [UPPAbaby](/demand/au/brands/uppababy): Head-to-head: /demand/au/compare/edwards-and-co-vs-uppababy - [Baby Jogger](/demand/au/brands/baby-jogger): Head-to-head: /demand/au/compare/baby-jogger-vs-edwards-and-co - [Mother's Choice](/demand/au/brands/mothers-choice): Head-to-head: /demand/au/compare/edwards-and-co-vs-mothers-choice - [Cybex](/demand/au/brands/cybex): Head-to-head: /demand/au/compare/cybex-vs-edwards-and-co - [Mountain Buggy](/demand/au/brands/mountain-buggy) - [Joolz](/demand/au/brands/joolz) - [Steelcraft](/demand/au/brands/steelcraft) - [Phil & Teds](/demand/au/brands/phil-and-teds) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Edwards & Co: search popularity in Australia". https://gobrandwave.com/demand/au/brands/edwards-and-co This page is also available as HTML at https://gobrandwave.com/demand/au/brands/edwards-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.