--- title: "eBay: search popularity in Australia" description: "An online marketplace where people and businesses sell new and used goods by auction or at a fixed price. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/ebay" publisher: "Brandwave" --- # eBay: search popularity in Australia An online marketplace where people and businesses sell new and used goods by auction or at a fixed price. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: eBay - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among online marketplaces**: 21% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Online marketplaces | 2 | 21% | 1.3M | - [Online marketplaces](/demand/au/categories/au-online-marketplaces) ## Top online marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, eBay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. eBay is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amazon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | eBay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Temu | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | The Iconic | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kogan | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about online marketplaces - Asked ChatGPT "What's the best online shopping site in Australia?": 1. Amazon, 2. eBay, 3. Kogan, 4. The Iconic - Asked ChatGPT "Which online marketplace is cheapest in Australia?": 1. Temu, 2. eBay, 3. Amazon - Asked ChatGPT "Where should I shop online for the best deals in Australia?": 1. Amazon, 2. eBay, 3. Kogan, 4. The Iconic - Searched Google, AI Overview "online shopping australia": 1. Amazon, 2. The Iconic - Searched Google, AI Overview "online marketplace": 1. eBay, 2. Amazon Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for eBay changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for eBay in Australia fell from 1.6M to 1.3M. - Across the 12 months ending September 2026, eBay’s share of searches among online marketplaces in Australia decreased from 23.5% to 21%. - Across the 12 months ending September 2026, eBay’s share of searches among online marketplaces in Australia peaked at 24.6% in April 2026 and was lowest at 18.5% in July 2026. ## How did search popularity change for Australia online marketplaces in September 2026? - In September 2026, eBay gained share of searches among online marketplaces in Australia, from 18.5% to 21%. - In September 2026, Temu gained share of searches among online marketplaces in Australia, from 11.3% to 12.9%. - In September 2026, The Iconic gained share of searches among online marketplaces in Australia, from 5.1% to 5.8%. - In September 2026, Amazon lost share of searches among online marketplaces in Australia, from 61.7% to 57.2%. - Estimated monthly branded searches for Kogan in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Online marketplaces | 1.6M | 23.5% | 2 | | Nov 2025 | Online marketplaces | 2M | 23.5% | 2 | | Dec 2025 | Online marketplaces | 1.6M | 21.2% | 2 | | Jan 2026 | Online marketplaces | 1.6M | 23.8% | 2 | | Feb 2026 | Online marketplaces | 1.3M | 23.7% | 2 | | Mar 2026 | Online marketplaces | 1.6M | 23.8% | 2 | | Apr 2026 | Online marketplaces | 1.6M | 24.6% | 2 | | May 2026 | Online marketplaces | 1.6M | 23.8% | 2 | | Jun 2026 | Online marketplaces | 1.3M | 20.9% | 2 | | Jul 2026 | Online marketplaces | 1.3M | 18.5% | 2 | | Aug 2026 | Online marketplaces | 1.3M | 18.5% | 2 | | Sep 2026 | Online marketplaces | 1.3M | 21% | 2 | ## How are eBay’s branded searches counted? Brandwave collects information about searches that people make online using eBay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ebay au” - “ebay australia” ## Which online marketplaces compete with eBay? - [Amazon](/demand/au/brands/amazon): Head-to-head: /demand/au/compare/amazon-vs-ebay - [Temu](/demand/au/brands/temu): Head-to-head: /demand/au/compare/ebay-vs-temu - [The Iconic](/demand/au/brands/the-iconic): Head-to-head: /demand/au/compare/ebay-vs-the-iconic - [Kogan](/demand/au/brands/kogan): Head-to-head: /demand/au/compare/ebay-vs-kogan ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "eBay: search popularity in Australia". https://gobrandwave.com/demand/au/brands/ebay This page is also available as HTML at https://gobrandwave.com/demand/au/brands/ebay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.