--- title: "Early Settler: search popularity in Australia" description: "Early Settler is an Australian furniture and homewares retailer with stores in Australia and New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/early-settler" publisher: "Brandwave" --- # Early Settler: search popularity in Australia Early Settler is an Australian furniture and homewares retailer with stores in Australia and New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Early Settler - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among outdoor furniture retailers**: 4.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Outdoor furniture retailers | 7 | 4.2% | 4.4K | - [Outdoor furniture retailers](/demand/au/categories/au-outdoor-furniture-retailers) ## Top outdoor furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Early Settler was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Early Settler is the joint fifth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Temple & Webster | 1st | 0 of 3 | 2 of 2 | 2 of 5 | | Bunnings | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Amart Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Fantastic Furniture | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Freedom | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Early Settler | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kmart | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eco Outdoor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Big W | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cosh Living | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domayne | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barbeques Galore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture retailers - Asked ChatGPT "Where's the best place to buy outdoor furniture in Australia?": 1. Amart Furniture - Asked ChatGPT "Which outdoor furniture holds up best in the Australian sun?": 1. Bunnings - Asked ChatGPT "What's a good store for an affordable outdoor dining setting in Australia?": 1. Bunnings, 2. Fantastic Furniture, 3. Kmart - Searched Google, AI Overview "outdoor furniture": 1. Temple & Webster, 2. Freedom, 3. Fantastic Furniture - Searched Google, AI Overview "outdoor furniture sale": 1. Amart Furniture, 2. Early Settler, 3. Temple & Webster Not named in any answer: Harvey Norman, Eco Outdoor, Big W, Cosh Living, Domayne and Barbeques Galore. Brands are listed in the order each answer named them. The answers were collected in Australia on October 28, 2026. ## How has branded search demand for Early Settler changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Early Settler in Australia rose from 3.6K to 4.4K. - Across the 12 months ending September 2026, Early Settler’s share of searches among outdoor furniture retailers in Australia increased from 2.9% to 4.2%. - Across the 12 months ending September 2026, Early Settler’s share of searches among outdoor furniture retailers in Australia peaked at 5.2% in January 2026 and was lowest at 2.9% in October 2025. - Across the 12 months ending September 2026, Early Settler rose from 9th to 7th among outdoor furniture retailers in Australia. ## How did search popularity change for Australia outdoor furniture retailers in September 2026? - In September 2026, Harvey Norman overtook Eco Outdoor to rank 2nd among outdoor furniture retailers in Australia, with 11.4% of the searches. - In September 2026, Amart Furniture overtook Eco Outdoor to rank 3rd among outdoor furniture retailers in Australia, with 9.4% of the searches. - In September 2026, Kmart overtook Eco Outdoor to rank 4th among outdoor furniture retailers in Australia, with 9.4% of the searches. - In September 2026, Bunnings gained share of searches among outdoor furniture retailers in Australia, from 36.4% to 38.3%. - In September 2026, Eco Outdoor lost share of searches among outdoor furniture retailers in Australia, from 10.9% to 7.7%. - In September 2026, Cosh Living lost share of searches among outdoor furniture retailers in Australia, from 3.9% to 2.7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Outdoor furniture retailers | 3.6K | 2.9% | 9 | | Nov 2025 | Outdoor furniture retailers | 5.4K | 4.3% | 8 | | Dec 2025 | Outdoor furniture retailers | 4.4K | 3.7% | 8 | | Jan 2026 | Outdoor furniture retailers | 4.4K | 5.2% | 7 | | Feb 2026 | Outdoor furniture retailers | 2.4K | 3.6% | 9 | | Mar 2026 | Outdoor furniture retailers | 2.4K | 3.6% | 8 | | Apr 2026 | Outdoor furniture retailers | 1.9K | 3% | 9 | | May 2026 | Outdoor furniture retailers | 1.6K | 3.2% | 9 | | Jun 2026 | Outdoor furniture retailers | 1.6K | 3% | 9 | | Jul 2026 | Outdoor furniture retailers | 1.6K | 2.9% | 9 | | Aug 2026 | Outdoor furniture retailers | 2.9K | 3.9% | 8 | | Sep 2026 | Outdoor furniture retailers | 4.4K | 4.2% | 7 | ## How are Early Settler’s branded searches counted? Brandwave collects information about searches that people make online using Early Settler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “early settler outdoor furniture” ## Which outdoor furniture retailers compete with Early Settler? - [Bunnings](/demand/au/brands/bunnings) - [Harvey Norman](/demand/au/brands/harvey-norman) - [Amart Furniture](/demand/au/brands/amart-furniture) - [Kmart](/demand/au/brands/kmart-australia): Head-to-head: /demand/au/compare/early-settler-vs-kmart-australia - [Eco Outdoor](/demand/au/brands/eco-outdoor): Head-to-head: /demand/au/compare/early-settler-vs-eco-outdoor - [Freedom](/demand/au/brands/freedom-au): Head-to-head: /demand/au/compare/early-settler-vs-freedom-au - [Big W](/demand/au/brands/big-w): Head-to-head: /demand/au/compare/big-w-vs-early-settler - [Cosh Living](/demand/au/brands/cosh-living): Head-to-head: /demand/au/compare/cosh-living-vs-early-settler - [Fantastic Furniture](/demand/au/brands/fantastic-furniture) - [Domayne](/demand/au/brands/domayne) - [Temple & Webster](/demand/au/brands/temple-and-webster) - [Barbeques Galore](/demand/au/brands/barbeques-galore) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Early Settler: search popularity in Australia". https://gobrandwave.com/demand/au/brands/early-settler This page is also available as HTML at https://gobrandwave.com/demand/au/brands/early-settler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.