--- title: "Dux: search popularity in Australia" description: "Dux makes hot water systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/dux" publisher: "Brandwave" --- # Dux: search popularity in Australia Dux makes hot water systems. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dux - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among hot water system brands**: 20.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hot water system brands | 2 | 20.7% | 3.9K | - [Hot water system brands](/demand/au/categories/au-hot-water-system-brands) ## Top hot water system brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dux was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dux is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | iStore | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rheem | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Reclaim Energy | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dux | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Rinnai | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Stiebel Eltron | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Aquamax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SandenTherm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermann | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Apricus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hot water system brands - Asked ChatGPT "What's the best hot water system in Australia?": 1. iStore, 2. Reclaim Energy, 3. Rheem - Asked ChatGPT "Which heat pump hot water system should I buy?": 1. Reclaim Energy, 2. iStore, 3. Rheem - Asked ChatGPT "Is gas or electric hot water better, and which brand?": 1. iStore, 2. Rheem, 3. Rinnai - Searched Google, AI Overview "hot water system": 1. Dux, 2. Rheem, 3. Rinnai - Searched Google, AI Overview "heat pump hot water": 1. iStore, 2. Stiebel Eltron Not named in any answer: Aquamax, SandenTherm, Thermann and Apricus. Brands are listed in the order each answer named them. The answers were collected in Australia on October 27, 2026. ## How has branded search demand for Dux changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dux in Australia fell from 4.6K to 3.9K. - Across the 12 months ending September 2026, Dux’s share of searches among hot water system brands in Australia increased from 19.2% to 20.7%. - Across the 12 months ending September 2026, Dux’s share of searches among hot water system brands in Australia peaked at 31.8% in December 2025 and was lowest at 15.3% in March 2026. ## How did search popularity change for Australia hot water system brands in September 2026? - In September 2026, Aquamax overtook Stiebel Eltron and 4 others to rank 5th among hot water system brands in Australia, with 10.1% of the searches. - In September 2026, Dux gained share of searches among hot water system brands in Australia, from 18.1% to 20.7%. - In September 2026, Stiebel Eltron gained share of searches among hot water system brands in Australia, from 9.1% to 10.1%. - In September 2026, iStore lost share of searches among hot water system brands in Australia, from 17.2% to 12.7%. - In September 2026, Reclaim Energy lost share of searches among hot water system brands in Australia, from 14.3% to 11%. - In September 2026, Rheem lost share of searches among hot water system brands in Australia, from 24.5% to 22.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hot water system brands | 4.6K | 19.2% | 2 | | Nov 2025 | Hot water system brands | 4.6K | 19.8% | 2 | | Dec 2025 | Hot water system brands | 7.5K | 31.8% | 1 | | Jan 2026 | Hot water system brands | 3.9K | 18.1% | 3 | | Feb 2026 | Hot water system brands | 3.8K | 18.5% | 2 | | Mar 2026 | Hot water system brands | 3.4K | 15.3% | 2 | | Apr 2026 | Hot water system brands | 3.4K | 15.9% | 2 | | May 2026 | Hot water system brands | 3.9K | 18.4% | 2 | | Jun 2026 | Hot water system brands | 3.8K | 16.9% | 2 | | Jul 2026 | Hot water system brands | 3.3K | 16.8% | 2 | | Aug 2026 | Hot water system brands | 3.8K | 18.1% | 2 | | Sep 2026 | Hot water system brands | 3.9K | 20.7% | 2 | ## How are Dux’s branded searches counted? Brandwave collects information about searches that people make online using Dux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dux” - “dux hot water” ## Which hot water system brands compete with Dux? - [Rheem](/demand/au/brands/rheem): Head-to-head: /demand/au/compare/dux-vs-rheem - [iStore](/demand/au/brands/istore): Head-to-head: /demand/au/compare/dux-vs-istore - [Reclaim Energy](/demand/au/brands/reclaim-energy): Head-to-head: /demand/au/compare/dux-vs-reclaim-energy - [Aquamax](/demand/au/brands/aquamax): Head-to-head: /demand/au/compare/aquamax-vs-dux - [Stiebel Eltron](/demand/au/brands/stiebel-eltron): Head-to-head: /demand/au/compare/dux-vs-stiebel-eltron - [Rinnai](/demand/au/brands/rinnai) - [SandenTherm](/demand/au/brands/sandentherm) - [Thermann](/demand/au/brands/thermann) - [Apricus](/demand/au/brands/apricus) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dux: search popularity in Australia". https://gobrandwave.com/demand/au/brands/dux This page is also available as HTML at https://gobrandwave.com/demand/au/brands/dux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.