--- title: "Duro-Tuss: search popularity in Australia" description: "Duro-Tuss makes cough medicines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/duro-tuss" publisher: "Brandwave" --- # Duro-Tuss: search popularity in Australia Duro-Tuss makes cough medicines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Duro-Tuss - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cold and flu brands**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cold and flu brands | 9 | 6.2% | 6.6K | - [Cold and flu brands](/demand/au/categories/au-cold-and-flu-brands) ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duro-Tuss did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Strepsils | 0 of 3 | 0 of 2 | 0 of 5 | | Sudafed | 0 of 3 | 0 of 2 | 0 of 5 | | Lemsip | 0 of 3 | 0 of 2 | 0 of 5 | | Bisolvon | 0 of 3 | 0 of 2 | 0 of 5 | | Codral | 1 of 3 | 1 of 2 | 2 of 5 | | Demazin | 1 of 3 | 0 of 2 | 1 of 5 | | Vicks | 0 of 3 | 0 of 2 | 0 of 5 | | Difflam | 0 of 3 | 0 of 2 | 0 of 5 | | Duro-Tuss | 0 of 3 | 0 of 2 | 0 of 5 | | Nurofen | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "What should I take for a cold in Australia?": 1. Nurofen - Asked ChatGPT "What are the best cold and flu tablets in Australia?": 1. Codral, 2. Demazin, 3. Nurofen - Asked ChatGPT "What's the best thing for a sore throat?": named none of the brands we track - Searched Google, AI Overview "cold and flu tablets": 1. Codral, 2. Nurofen - Searched Google, AI Overview "sore throat": named none of the brands we track Not named in any answer: Strepsils, Sudafed, Lemsip, Bisolvon, Vicks, Difflam and Duro-Tuss. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Duro-Tuss changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Duro-Tuss in Australia rose from 4.4K to 6.6K. - Across the 12 months ending September 2026, Duro-Tuss’ share of searches among cold and flu brands in Australia peaked at 6.6% in June 2026 and was lowest at 4.9% in February 2026. - Across the 12 months ending September 2026, Duro-Tuss fell from 8th to 9th among cold and flu brands in Australia. ## How did search popularity change for Australia cold and flu brands in September 2026? - In September 2026, Strepsils overtook Sudafed to become the leader among cold and flu brands in Australia, with 17% of the searches. - In September 2026, Demazin gained share of searches among cold and flu brands in Australia, from 7.4% to 9.3%. - In September 2026, Sudafed lost share of searches among cold and flu brands in Australia, from 20.1% to 17%. - In September 2026, Difflam lost share of searches among cold and flu brands in Australia, from 7.4% to 6.2%. - In September 2026, Vicks rose from 8th to 7th among cold and flu brands in Australia. - Estimated monthly branded searches for Lemsip in Australia rose 82.7% over 12 measured months, from 8.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cold and flu brands | 4.4K | 5.9% | 8 | | Nov 2025 | Cold and flu brands | 4.4K | 6.3% | 8 | | Dec 2025 | Cold and flu brands | 3.6K | 5.7% | 9 | | Jan 2026 | Cold and flu brands | 2.9K | 5.9% | 9 | | Feb 2026 | Cold and flu brands | 2.4K | 4.9% | 9 | | Mar 2026 | Cold and flu brands | 3.6K | 5.1% | 9 | | Apr 2026 | Cold and flu brands | 4.4K | 6% | 9 | | May 2026 | Cold and flu brands | 5.4K | 5.8% | 9 | | Jun 2026 | Cold and flu brands | 6.6K | 6.6% | 9 | | Jul 2026 | Cold and flu brands | 6.6K | 6.1% | 9 | | Aug 2026 | Cold and flu brands | 6.6K | 6% | 9 | | Sep 2026 | Cold and flu brands | 6.6K | 6.2% | 9 | ## How are Duro-Tuss’ branded searches counted? Brandwave collects information about searches that people make online using Duro-Tuss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “duro tuss” ## Which cold and flu brands compete with Duro-Tuss? - [Strepsils](/demand/au/brands/strepsils) - [Sudafed](/demand/au/brands/sudafed) - [Lemsip](/demand/au/brands/lemsip) - [Bisolvon](/demand/au/brands/bisolvon) - [Codral](/demand/au/brands/codral): Head-to-head: /demand/au/compare/codral-vs-duro-tuss - [Demazin](/demand/au/brands/demazin): Head-to-head: /demand/au/compare/demazin-vs-duro-tuss - [Vicks](/demand/au/brands/vicks): Head-to-head: /demand/au/compare/duro-tuss-vs-vicks - [Difflam](/demand/au/brands/difflam): Head-to-head: /demand/au/compare/difflam-vs-duro-tuss - [Nurofen](/demand/au/brands/nurofen): Head-to-head: /demand/au/compare/duro-tuss-vs-nurofen ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Duro-Tuss: search popularity in Australia". https://gobrandwave.com/demand/au/brands/duro-tuss This page is also available as HTML at https://gobrandwave.com/demand/au/brands/duro-tuss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.