--- title: "Dreamworld: search popularity in Australia" description: "Dreamworld is a theme park on the Gold Coast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/dreamworld" publisher: "Brandwave" --- # Dreamworld: search popularity in Australia Dreamworld is a theme park on the Gold Coast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dreamworld - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among theme parks**: 38.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Theme parks | 1 | 38.2% | 201K | - [Theme parks](/demand/au/categories/au-theme-parks) ## Top theme parks in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dreamworld appeared in all four answers. Dreamworld is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Warner Bros. Movie World | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Dreamworld | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sea World | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Wet'n'Wild | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Aussie World | 5th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about theme parks - Asked ChatGPT "What's the best theme park in Australia?": 1. Warner Bros. Movie World, 2. Dreamworld, 3. Sea World, 4. Wet'n'Wild - Asked ChatGPT "Which Australian theme park has the best rides?": 1. Warner Bros. Movie World, 2. Dreamworld, 3. Sea World, 4. Aussie World - Asked ChatGPT "What are the most popular theme parks in Australia for families?": 1. Warner Bros. Movie World, 2. Dreamworld, 3. Sea World, 4. Wet'n'Wild, 5. Aussie World - Searched Google, AI Overview "theme parks": 1. Dreamworld, 2. Warner Bros. Movie World, 3. Sea World, 4. Wet'n'Wild Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Dreamworld changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dreamworld in Australia fell from 246K to 201K. - Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia decreased from 42.1% to 38.2%. - Across the 12 months ending September 2026, Dreamworld’s share of searches among theme parks in Australia peaked at 42.5% in June 2026 and was lowest at 32.4% in February 2026. ## How did search popularity change for Australia theme parks in September 2026? - In September 2026, Wet'n'Wild overtook Aussie World to rank 4th among theme parks in Australia, with 11.5% of the searches. - In September 2026, Warner Bros. Movie World lost share of searches among theme parks in Australia, from 21.1% to 17.2%. - In September 2026, Sea World lost share of searches among theme parks in Australia, from 24.6% to 23.7%. - Dreamworld’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 42.5% to 38.2% in September 2026. - Aussie World’s share of searches among theme parks in Australia has lost ground for 3 months in a row, from 10.4% to 9.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Theme parks | 246K | 42.1% | 1 | | Nov 2025 | Theme parks | 201K | 40.6% | 1 | | Dec 2025 | Theme parks | 246K | 37.3% | 1 | | Jan 2026 | Theme parks | 246K | 36% | 1 | | Feb 2026 | Theme parks | 110K | 32.4% | 1 | | Mar 2026 | Theme parks | 135K | 36.6% | 1 | | Apr 2026 | Theme parks | 201K | 39.7% | 1 | | May 2026 | Theme parks | 135K | 39.2% | 1 | | Jun 2026 | Theme parks | 165K | 42.5% | 1 | | Jul 2026 | Theme parks | 201K | 40.3% | 1 | | Aug 2026 | Theme parks | 165K | 38.5% | 1 | | Sep 2026 | Theme parks | 201K | 38.2% | 1 | ## How are Dreamworld’s branded searches counted? Brandwave collects information about searches that people make online using Dreamworld’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dreamworld” ## Which theme parks compete with Dreamworld? - [Sea World](/demand/au/brands/sea-world-gold-coast): Head-to-head: /demand/au/compare/dreamworld-vs-sea-world-gold-coast - [Warner Bros. Movie World](/demand/au/brands/warner-bros-movie-world): Head-to-head: /demand/au/compare/dreamworld-vs-warner-bros-movie-world - [Wet'n'Wild](/demand/au/brands/wet-n-wild-gold-coast): Head-to-head: /demand/au/compare/dreamworld-vs-wet-n-wild-gold-coast - [Aussie World](/demand/au/brands/aussie-world): Head-to-head: /demand/au/compare/aussie-world-vs-dreamworld ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dreamworld: search popularity in Australia". https://gobrandwave.com/demand/au/brands/dreamworld This page is also available as HTML at https://gobrandwave.com/demand/au/brands/dreamworld. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.