--- title: "Dove: search popularity in Australia" description: "Dove makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/dove" publisher: "Brandwave" --- # Dove: search popularity in Australia Dove makes deodorant. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dove - **Owned by**: Unilever - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among shampoo and haircare brands**: 4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shampoo and haircare brands | 8 | 4% | 5.4K | | Deodorant brands | 2 | 18% | 9.9K | | Body wash and soap brands | 1 | 34.5% | 18.1K | - [Shampoo and haircare brands](/demand/au/categories/au-shampoo-brands) - [Deodorant brands](/demand/au/categories/au-deodorant-brands) - [Body wash and soap brands](/demand/au/categories/au-body-wash-and-soap-brands) ## Top shampoo and haircare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dove did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Olaplex | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Redken | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Kérastase | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pureology | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Kevin.Murphy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OGX | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Davroe | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Head & Shoulders | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sukin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Herbal Essences | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ELEVEN Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shampoo and haircare brands - Asked ChatGPT "Which shampoo should I buy in Australia?": 1. OGX, 2. Olaplex - Asked ChatGPT "What are the best shampoo brands in Australia?": 1. Olaplex, 2. Kérastase, 3. Kevin.Murphy, 4. Redken, 5. Davroe - Asked ChatGPT "What's the best shampoo for dry, damaged hair?": 1. Redken, 2. Olaplex - Searched Google, AI Overview "shampoo": named none of the brands we track - Searched Google, AI Overview "best shampoo": 1. Pureology, 2. Olaplex, 3. OGX, 4. Kérastase Not named in any answer: Moroccanoil, Head & Shoulders, Dove, Sukin, Pantene, TRESemmé, Herbal Essences and ELEVEN Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Dove changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dove in Australia rose from 23.8K to 33.4K. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo and haircare brands in Australia increased from 1.7% to 4%. - Across the 12 months ending September 2026, Dove’s share of searches among shampoo and haircare brands in Australia peaked at 4.2% in April 2026 and was lowest at 1.5% in November 2025. - Across the 12 months ending September 2026, Dove rose from 13th to 8th among shampoo and haircare brands in Australia. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia increased from 14.4% to 18%. - Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in Australia peaked at 18% in September 2026 and was lowest at 12.6% in March 2026. - Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia decreased from 37% to 34.5%. - Across the 12 months ending September 2026, Dove’s share of searches among body wash and soap brands in Australia peaked at 41.1% in June 2026 and was lowest at 30.4% in December 2025. ## How did search popularity change for Australia shampoo and haircare brands in September 2026? - In September 2026, OGX overtook Dove to rank 7th among shampoo and haircare brands in Australia, with 4.8% of the searches. - In September 2026, Redken gained share of searches among shampoo and haircare brands in Australia, from 8% to 8.9%. - In September 2026, Moroccanoil gained share of searches among shampoo and haircare brands in Australia, from 5.4% to 5.9%. - In September 2026, Kérastase lost share of searches among shampoo and haircare brands in Australia, from 40.1% to 36.3%. - In September 2026, Olaplex lost share of searches among shampoo and haircare brands in Australia, from 14.7% to 13.3%. - Estimated monthly branded searches for Dove in Australia rose 125% over 12 measured months, from 2.4K to 5.4K in September 2026. ## How did search popularity change for Australia deodorant brands in September 2026? - In September 2026, Dove gained share of searches among deodorant brands in Australia, from 15.2% to 18%. - In September 2026, Lynx gained share of searches among deodorant brands in Australia, from 12.4% to 14.7%. - In September 2026, Nivea gained share of searches among deodorant brands in Australia, from 8.2% to 9.8%. - In September 2026, Rexona gained share of searches among deodorant brands in Australia, from 6.7% to 8%. - In September 2026, No Pong lost share of searches among deodorant brands in Australia, from 27.7% to 22%. - In September 2026, Native lost share of searches among deodorant brands in Australia, from 4.5% to 2.9%. ## How did search popularity change for Australia body wash and soap brands in September 2026? - In September 2026, Dove gained share of searches among body wash and soap brands in Australia, from 32% to 34.5%. - In September 2026, Palmolive gained share of searches among body wash and soap brands in Australia, from 17.5% to 18.9%. - In September 2026, Dettol gained share of searches among body wash and soap brands in Australia, from 9.5% to 10.3%. - In September 2026, Aesop lost share of searches among body wash and soap brands in Australia, from 11.7% to 10.3%. - In September 2026, QV Skincare lost share of searches among body wash and soap brands in Australia, from 9.5% to 8.4%. - In September 2026, Sukin lost share of searches among body wash and soap brands in Australia, from 7.8% to 6.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shampoo and haircare brands | 2.4K | 1.7% | 13 | | Nov 2025 | Shampoo and haircare brands | 2.9K | 1.5% | 12 | | Dec 2025 | Shampoo and haircare brands | 2.9K | 2% | 11 | | Jan 2026 | Shampoo and haircare brands | 3.6K | 2.5% | 10 | | Feb 2026 | Shampoo and haircare brands | 3.6K | 3% | 10 | | Mar 2026 | Shampoo and haircare brands | 5.4K | 3.6% | 6 | | Apr 2026 | Shampoo and haircare brands | 5.4K | 4.2% | 6 | | May 2026 | Shampoo and haircare brands | 4.4K | 3.3% | 9 | | Jun 2026 | Shampoo and haircare brands | 4.4K | 3.3% | 10 | | Jul 2026 | Shampoo and haircare brands | 5.4K | 4% | 8 | | Aug 2026 | Shampoo and haircare brands | 5.4K | 3.6% | 7 | | Sep 2026 | Shampoo and haircare brands | 5.4K | 4% | 8 | | Oct 2025 | Deodorant brands | 6.6K | 14.4% | 2 | | Nov 2025 | Deodorant brands | 8.1K | 15.4% | 2 | | Dec 2025 | Deodorant brands | 6.6K | 13.8% | 3 | | Jan 2026 | Deodorant brands | 8.1K | 15.9% | 2 | | Feb 2026 | Deodorant brands | 6.6K | 13.1% | 2 | | Mar 2026 | Deodorant brands | 6.6K | 12.6% | 2 | | Apr 2026 | Deodorant brands | 6.6K | 14.4% | 2 | | May 2026 | Deodorant brands | 6.6K | 13.5% | 2 | | Jun 2026 | Deodorant brands | 8.1K | 16.1% | 2 | | Jul 2026 | Deodorant brands | 8.1K | 17.5% | 2 | | Aug 2026 | Deodorant brands | 8.1K | 15.2% | 2 | | Sep 2026 | Deodorant brands | 9.9K | 18% | 2 | | Oct 2025 | Body wash and soap brands | 14.8K | 37% | 1 | | Nov 2025 | Body wash and soap brands | 14.8K | 36.5% | 1 | | Dec 2025 | Body wash and soap brands | 12.1K | 30.4% | 1 | | Jan 2026 | Body wash and soap brands | 14.8K | 36.8% | 1 | | Feb 2026 | Body wash and soap brands | 12.1K | 34.2% | 1 | | Mar 2026 | Body wash and soap brands | 14.8K | 34.4% | 1 | | Apr 2026 | Body wash and soap brands | 12.1K | 30.5% | 1 | | May 2026 | Body wash and soap brands | 14.8K | 37.5% | 1 | | Jun 2026 | Body wash and soap brands | 18.1K | 41.1% | 1 | | Jul 2026 | Body wash and soap brands | 18.1K | 36.7% | 1 | | Aug 2026 | Body wash and soap brands | 14.8K | 32% | 1 | | Sep 2026 | Body wash and soap brands | 18.1K | 34.5% | 1 | ## How are Dove’s branded searches counted? Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dove body wash” - “dove deodorant” - “dove shampoo” ## Which shampoo and haircare brands compete with Dove? - [Kérastase](/demand/au/brands/kerastase) - [Olaplex](/demand/au/brands/olaplex) - [Redken](/demand/au/brands/redken) - [Moroccanoil](/demand/au/brands/moroccanoil) - [Head & Shoulders](/demand/au/brands/head-and-shoulders): Head-to-head: /demand/au/compare/dove-vs-head-and-shoulders - [Kevin.Murphy](/demand/au/brands/kevin-murphy): Head-to-head: /demand/au/compare/dove-vs-kevin-murphy - [OGX](/demand/au/brands/ogx): Head-to-head: /demand/au/compare/dove-vs-ogx - [Sukin](/demand/au/brands/sukin): Head-to-head: /demand/au/compare/dove-vs-sukin - [Davroe](/demand/au/brands/davroe): Head-to-head: /demand/au/compare/davroe-vs-dove - [Pantene](/demand/au/brands/pantene) - [Pureology](/demand/au/brands/pureology) - [TRESemmé](/demand/au/brands/tresemme) - [Herbal Essences](/demand/au/brands/herbal-essences) - [ELEVEN Australia](/demand/au/brands/eleven-australia) ## Who owns Dove? Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Rexona, Streets, TRESemmé and Weis, owned by the same company, in Australia. - [Unilever](/demand/au/companies/unilever): Owns 29 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Dove? Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Golden Gaytime, Lipton, Lux, Lynx, Magnum, Rexona, Streets, TRESemmé and Weis, owned by the same company, in Australia. ## Cite this page Brandwave. "Dove: search popularity in Australia". https://gobrandwave.com/demand/au/brands/dove This page is also available as HTML at https://gobrandwave.com/demand/au/brands/dove. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.