---
title: "Domino's: search popularity in Australia"
description: "Domino's is a pizza delivery and takeaway chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/dominos"
publisher: "Brandwave"
---

# Domino's: search popularity in Australia

Domino's is a pizza delivery and takeaway chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Domino's
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among pizza chains**: 63.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pizza chains | 1 | 63.5% | 823K |

- [Pizza chains](/demand/au/categories/au-pizza-chains)

## Top pizza chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Domino's appeared in all three answers. Domino's is the most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Domino's | 1st | 3 of 3 | 3 of 3 |
| Pizza Capers | 2nd | 2 of 3 | 2 of 3 |
| Pizza Hut | 3rd | 3 of 3 | 3 of 3 |
| Crust Pizza | 4th | 1 of 3 | 1 of 3 |
| La Porchetta | 4th | 1 of 3 | 1 of 3 |

## Every AI answer about pizza chains

- Asked ChatGPT "Which pizza chain has the best pizza in Australia?": 1. Pizza Capers, 2. Domino's, 3. Pizza Hut, 4. Crust Pizza
- Asked ChatGPT "What are the best pizza chains in Australia?": 1. Pizza Capers, 2. Domino's, 3. Pizza Hut, 4. La Porchetta
- Asked ChatGPT "Which pizza chain in Australia has the best value for delivery?": 1. Domino's, 2. Pizza Hut

Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026.

## How has branded search demand for Domino's changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Domino's in Australia fell from 1M to 823K.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia increased from 60% to 63.5%.
- Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in Australia peaked at 64% in June 2026 and was lowest at 55.2% in February 2026.

## How did search popularity change for Australia pizza chains in September 2026?

- In September 2026, Domino's gained share of searches among pizza chains in Australia, from 58.4% to 63.5%.
- In September 2026, Pizza Hut lost share of searches among pizza chains in Australia, from 31.9% to 28.4%.
- In September 2026, Crust Pizza lost share of searches among pizza chains in Australia, from 6.4% to 4.7%.
- Estimated monthly branded searches for La Porchetta in Australia rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Pizza Capers in Australia fell 55.6% over 12 measured months, from 9.9K to 4.4K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pizza chains | 1M | 60% | 1 |
| Nov 2025 | Pizza chains | 823K | 55.7% | 1 |
| Dec 2025 | Pizza chains | 1M | 60% | 1 |
| Jan 2026 | Pizza chains | 823K | 55.2% | 1 |
| Feb 2026 | Pizza chains | 673K | 55.2% | 1 |
| Mar 2026 | Pizza chains | 823K | 60.1% | 1 |
| Apr 2026 | Pizza chains | 823K | 60.1% | 1 |
| May 2026 | Pizza chains | 823K | 59.5% | 1 |
| Jun 2026 | Pizza chains | 823K | 64% | 1 |
| Jul 2026 | Pizza chains | 823K | 63.4% | 1 |
| Aug 2026 | Pizza chains | 673K | 58.4% | 1 |
| Sep 2026 | Pizza chains | 823K | 63.5% | 1 |

## How are Domino's’ branded searches counted?

Brandwave collects information about searches that people make online using Domino's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “domino's”
- “dominos”

## Which pizza chains compete with Domino's?

- [Pizza Hut](/demand/au/brands/pizza-hut): Head-to-head: /demand/au/compare/dominos-vs-pizza-hut
- [Crust Pizza](/demand/au/brands/crust-pizza): Head-to-head: /demand/au/compare/crust-pizza-vs-dominos
- [La Porchetta](/demand/au/brands/la-porchetta): Head-to-head: /demand/au/compare/dominos-vs-la-porchetta
- [Pizza Capers](/demand/au/brands/pizza-capers): Head-to-head: /demand/au/compare/dominos-vs-pizza-capers

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Domino's: search popularity in Australia". https://gobrandwave.com/demand/au/brands/dominos

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/dominos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.