--- title: "Domain: search popularity in Australia" description: "Domain lists homes for sale and rent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/domain-au" publisher: "Brandwave" --- # Domain: search popularity in Australia Domain lists homes for sale and rent. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Domain - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among property portals**: 26.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Property portals | 2 | 26.4% | 143K | - [Property portals](/demand/au/categories/au-property-portals) ## Top property portals in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Domain was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Domain is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | realestate.com.au | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Domain | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Homely | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | rent.com.au | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Allhomes | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about property portals - Asked ChatGPT "Which website should I use to search for a house in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely - Asked ChatGPT "What are the best property websites in Australia?": 1. realestate.com.au, 2. Domain, 3. Homely, 4. Allhomes, 5. rent.com.au - Asked ChatGPT "What's the best website in Australia to find a rental property?": 1. realestate.com.au, 2. Domain, 3. rent.com.au - Searched Google, AI Overview "houses for sale": 1. realestate.com.au, 2. Domain - Searched Google, AI Overview "real estate": 1. realestate.com.au Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Domain changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Domain in Australia rose from 103K to 143K. - Across the 12 months ending September 2026, Domain’s share of searches among property portals in Australia increased from 17.4% to 26.4%. - Across the 12 months ending September 2026, Domain rose from 3rd to 2nd among property portals in Australia. ## How did search popularity change for Australia property portals in September 2026? - In September 2026, Domain gained share of searches among property portals in Australia, from 23.1% to 26.4%. - In September 2026, realestate.com.au lost share of searches among property portals in Australia, from 58% to 55.5%. - In September 2026, Allhomes lost share of searches among property portals in Australia, from 17.4% to 16.7%. - Estimated monthly branded searches for rent.com.au in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026. - Estimated monthly branded searches for Homely in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Property portals | 103K | 17.4% | 3 | | Nov 2025 | Property portals | 100K | 17.7% | 2 | | Dec 2025 | Property portals | 82.1K | 17.7% | 2 | | Jan 2026 | Property portals | 120K | 20.4% | 2 | | Feb 2026 | Property portals | 120K | 23.1% | 2 | | Mar 2026 | Property portals | 120K | 20.4% | 2 | | Apr 2026 | Property portals | 120K | 23% | 2 | | May 2026 | Property portals | 120K | 20.4% | 2 | | Jun 2026 | Property portals | 100K | 20.1% | 2 | | Jul 2026 | Property portals | 100K | 20.2% | 2 | | Aug 2026 | Property portals | 120K | 23.1% | 2 | | Sep 2026 | Property portals | 143K | 26.4% | 2 | ## How are Domain’s branded searches counted? Brandwave collects information about searches that people make online using Domain’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “domain real estate” - “domain.com.au” ## Which property portals compete with Domain? - [realestate.com.au](/demand/au/brands/realestate-com-au): Head-to-head: /demand/au/compare/domain-au-vs-realestate-com-au - [Allhomes](/demand/au/brands/allhomes): Head-to-head: /demand/au/compare/allhomes-vs-domain-au - [Homely](/demand/au/brands/homely-au): Head-to-head: /demand/au/compare/domain-au-vs-homely-au - [rent.com.au](/demand/au/brands/rent-com-au): Head-to-head: /demand/au/compare/domain-au-vs-rent-com-au ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Domain: search popularity in Australia". https://gobrandwave.com/demand/au/brands/domain-au This page is also available as HTML at https://gobrandwave.com/demand/au/brands/domain-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.