--- title: "Dollar Shave Club: search popularity in Australia" description: "Dollar Shave Club offers shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/dollar-shave-club" publisher: "Brandwave" --- # Dollar Shave Club: search popularity in Australia Dollar Shave Club offers shaving razors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dollar Shave Club - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among shaver and razor brands**: 5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shaver and razor brands | 5 | 5% | 2.9K | - [Shaver and razor brands](/demand/au/categories/au-shaver-and-razor-brands) ## Top shaver and razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dollar Shave Club did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Philips | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Braun | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | BIC | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Schick | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Remington | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Manscaped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dollar Shave Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shaver and razor brands - Asked ChatGPT "Which razor should I buy in Australia?": 1. Gillette, 2. Philips - Asked ChatGPT "What are the best electric shaver brands?": 1. Braun, 2. Panasonic, 3. Philips, 4. Remington - Asked ChatGPT "What's the best razor for sensitive skin?": 1. Gillette, 2. Philips - Searched Google, AI Overview "razor": 1. BIC, 2. Schick - Searched Google, AI Overview "electric shaver": 1. Philips Not named in any answer: Manscaped and Dollar Shave Club. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Dollar Shave Club changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dollar Shave Club in Australia fell from 3.6K to 2.9K. - Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia decreased from 6.3% to 5%. - Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia peaked at 8.1% in March 2026 and was lowest at 3.6% in December 2025. - Across the 12 months ending September 2026, Dollar Shave Club fell from 4th to 5th among shaver and razor brands in Australia. ## How did search popularity change for Australia shaver and razor brands in September 2026? - In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches. - In September 2026, Manscaped gained share of searches among shaver and razor brands in Australia, from 45.7% to 46.6%. - In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%. - In September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia. - In September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia. - In September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shaver and razor brands | 3.6K | 6.3% | 4 | | Nov 2025 | Shaver and razor brands | 3.6K | 4.6% | 5 | | Dec 2025 | Shaver and razor brands | 2.9K | 3.6% | 5 | | Jan 2026 | Shaver and razor brands | 3.6K | 6.8% | 4 | | Feb 2026 | Shaver and razor brands | 2.9K | 6.7% | 4 | | Mar 2026 | Shaver and razor brands | 3.6K | 8.1% | 4 | | Apr 2026 | Shaver and razor brands | 2.9K | 6.6% | 4 | | May 2026 | Shaver and razor brands | 2.9K | 6.6% | 4 | | Jun 2026 | Shaver and razor brands | 2.9K | 6.1% | 4 | | Jul 2026 | Shaver and razor brands | 2.9K | 5.3% | 4 | | Aug 2026 | Shaver and razor brands | 4.4K | 7.4% | 4 | | Sep 2026 | Shaver and razor brands | 2.9K | 5% | 5 | ## How are Dollar Shave Club’s branded searches counted? Brandwave collects information about searches that people make online using Dollar Shave Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dollar shave club” ## Which shaver and razor brands compete with Dollar Shave Club? - [Manscaped](/demand/au/brands/manscaped) - [Gillette](/demand/au/brands/gillette): Head-to-head: /demand/au/compare/dollar-shave-club-vs-gillette - [Philips](/demand/au/brands/philips): Head-to-head: /demand/au/compare/dollar-shave-club-vs-philips - [Braun](/demand/au/brands/braun): Head-to-head: /demand/au/compare/braun-vs-dollar-shave-club - [Schick](/demand/au/brands/schick): Head-to-head: /demand/au/compare/dollar-shave-club-vs-schick - [Remington](/demand/au/brands/remington-grooming): Head-to-head: /demand/au/compare/dollar-shave-club-vs-remington-grooming - [Panasonic](/demand/au/brands/panasonic) - [BIC](/demand/au/brands/bic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dollar Shave Club: search popularity in Australia". https://gobrandwave.com/demand/au/brands/dollar-shave-club This page is also available as HTML at https://gobrandwave.com/demand/au/brands/dollar-shave-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.