--- title: "Disney+: search popularity in Australia" description: "A subscription streaming service for Disney, Pixar, Marvel, Star Wars, and other films and series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/disney-plus" publisher: "Brandwave" --- # Disney+: search popularity in Australia A subscription streaming service for Disney, Pixar, Marvel, Star Wars, and other films and series. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Disney+ - **Owned by**: The Walt Disney Company - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among streaming services**: 10.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streaming services | 4 | 10.7% | 301K | - [Streaming services](/demand/au/categories/au-streaming-services) ## Top streaming services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Disney+ appeared in all five answers. Disney+ is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Netflix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Prime Video | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Disney+ | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stan | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Binge | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Paramount+ | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Kayo Sports | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | BritBox | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Foxtel | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | hayu | 10th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about streaming services - Asked ChatGPT "Which streaming service should I subscribe to in Australia?": 1. Netflix, 2. Prime Video, 3. Disney+, 4. Kayo Sports - Asked ChatGPT "What are the best streaming services in Australia?": 1. Netflix, 2. Disney+, 3. Prime Video, 4. Stan, 5. Binge, 6. Kayo Sports - Asked ChatGPT "What's the best value streaming service in Australia?": 1. Prime Video, 2. Paramount+, 3. Netflix, 4. Disney+, 5. Binge - Searched Google, AI Overview "streaming services": 1. Netflix, 2. Stan, 3. Prime Video, 4. Disney+, 5. Binge, 6. Paramount+, 7. Kayo Sports, 8. BritBox, 9. hayu - Searched Google, AI Overview "streaming service": 1. Netflix, 2. Stan, 3. Disney+, 4. Prime Video, 5. Binge, 6. Foxtel, 7. BritBox, 8. hayu Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Disney+ changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Disney+ in Australia held steady at 301K. - Across the 12 months ending September 2026, Disney+’s share of searches among streaming services in Australia peaked at 12.6% in August 2026 and was lowest at 8.1% in March 2026. ## How did search popularity change for Australia streaming services in September 2026? - In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%. - In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%. - In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%. - In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%. - Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026. - In September 2026, BritBox rose from 8th to 7th among streaming services in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streaming services | 301K | 10.2% | 4 | | Nov 2025 | Streaming services | 301K | 10.5% | 4 | | Dec 2025 | Streaming services | 368K | 11.8% | 4 | | Jan 2026 | Streaming services | 301K | 9.4% | 4 | | Feb 2026 | Streaming services | 246K | 8.8% | 4 | | Mar 2026 | Streaming services | 301K | 8.1% | 4 | | Apr 2026 | Streaming services | 301K | 9.9% | 4 | | May 2026 | Streaming services | 301K | 9.3% | 4 | | Jun 2026 | Streaming services | 301K | 9.8% | 4 | | Jul 2026 | Streaming services | 301K | 10.4% | 4 | | Aug 2026 | Streaming services | 368K | 12.6% | 3 | | Sep 2026 | Streaming services | 301K | 10.7% | 4 | ## How are Disney+’s branded searches counted? Brandwave collects information about searches that people make online using Disney+’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “disney plus” ## Which streaming services compete with Disney+? - [Netflix](/demand/au/brands/netflix): Head-to-head: /demand/au/compare/disney-plus-vs-netflix - [Prime Video](/demand/au/brands/prime-video): Head-to-head: /demand/au/compare/disney-plus-vs-prime-video - [Kayo Sports](/demand/au/brands/kayo-sports): Head-to-head: /demand/au/compare/disney-plus-vs-kayo-sports - [Paramount+](/demand/au/brands/paramount-plus): Head-to-head: /demand/au/compare/disney-plus-vs-paramount-plus - [Foxtel](/demand/au/brands/foxtel): Head-to-head: /demand/au/compare/disney-plus-vs-foxtel - [BritBox](/demand/au/brands/britbox) - [Stan](/demand/au/brands/stan) - [hayu](/demand/au/brands/hayu) - [Binge](/demand/au/brands/binge) ## Who owns Disney+? Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company. - [The Walt Disney Company](/demand/au/companies/the-walt-disney-company): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Disney+? Disney+ is owned by The Walt Disney Company. Brandwave does not track any other brands owned by The Walt Disney Company. ## Cite this page Brandwave. "Disney+: search popularity in Australia". https://gobrandwave.com/demand/au/brands/disney-plus This page is also available as HTML at https://gobrandwave.com/demand/au/brands/disney-plus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.