--- title: "Discovery Parks: search popularity in Australia" description: "Discovery Parks runs holiday parks with cabins and powered sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/discovery-parks" publisher: "Brandwave" --- # Discovery Parks: search popularity in Australia Discovery Parks runs holiday parks with cabins and powered sites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Discovery Parks - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among holiday parks**: 18.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Holiday parks | 2 | 18.9% | 22.2K | - [Holiday parks](/demand/au/categories/au-holiday-parks) ## Top holiday parks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Discovery Parks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Discovery Parks is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BIG4 Holiday Parks | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Discovery Parks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Parks and Resorts | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Ingenia Holidays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tasman Holiday Parks | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Reflections Holiday Parks | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about holiday parks - Asked ChatGPT "Which holiday park chain should I book for a family trip in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. Ingenia Holidays - Asked ChatGPT "What are the best holiday park groups in Australia?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts, 4. Ingenia Holidays, 5. Tasman Holiday Parks, 6. Reflections Holiday Parks - Asked ChatGPT "Which caravan park chain in Australia has the best cabins?": 1. BIG4 Holiday Parks, 2. Discovery Parks, 3. NRMA Parks and Resorts - Searched Google, AI Overview "caravan parks": 1. Discovery Parks, 2. BIG4 Holiday Parks - Searched Google, AI Overview "holiday parks": 1. BIG4 Holiday Parks Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Discovery Parks changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Discovery Parks in Australia held steady at 22.2K. - Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia decreased from 19.6% to 18.9%. - Across the 12 months ending September 2026, Discovery Parks’ share of searches among holiday parks in Australia peaked at 24.7% in June 2026 and was lowest at 17.5% in February 2026. ## How did search popularity change for Australia holiday parks in September 2026? - In September 2026, Ingenia Holidays lost share of searches among holiday parks in Australia, from 4.6% to 3.8%. - BIG4 Holiday Parks’ share of searches among holiday parks in Australia has gained ground for 3 months in a row, from 55.3% to 63.1% in September 2026. - In September 2026, Reflections Holiday Parks rose from 5th to 4th among holiday parks in Australia. - Estimated monthly branded searches for NRMA Parks and Resorts in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Holiday parks | 22.2K | 19.6% | 2 | | Nov 2025 | Holiday parks | 22.2K | 19.7% | 2 | | Dec 2025 | Holiday parks | 27.1K | 20% | 2 | | Jan 2026 | Holiday parks | 33.1K | 20.2% | 2 | | Feb 2026 | Holiday parks | 18.1K | 17.5% | 2 | | Mar 2026 | Holiday parks | 22.2K | 20.3% | 2 | | Apr 2026 | Holiday parks | 22.2K | 23.7% | 2 | | May 2026 | Holiday parks | 18.1K | 24.1% | 2 | | Jun 2026 | Holiday parks | 18.1K | 24.7% | 2 | | Jul 2026 | Holiday parks | 18.1K | 21.4% | 2 | | Aug 2026 | Holiday parks | 18.1K | 18.8% | 2 | | Sep 2026 | Holiday parks | 22.2K | 18.9% | 2 | ## How are Discovery Parks’ branded searches counted? Brandwave collects information about searches that people make online using Discovery Parks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “discovery parks” ## Which holiday parks compete with Discovery Parks? - [BIG4 Holiday Parks](/demand/au/brands/big4): Head-to-head: /demand/au/compare/big4-vs-discovery-parks - [Tasman Holiday Parks](/demand/au/brands/tasman-holiday-parks): Head-to-head: /demand/au/compare/discovery-parks-vs-tasman-holiday-parks - [Reflections Holiday Parks](/demand/au/brands/reflections-holiday-parks): Head-to-head: /demand/au/compare/discovery-parks-vs-reflections-holiday-parks - [Ingenia Holidays](/demand/au/brands/ingenia-holidays): Head-to-head: /demand/au/compare/discovery-parks-vs-ingenia-holidays - [NRMA Parks and Resorts](/demand/au/brands/nrma-parks): Head-to-head: /demand/au/compare/discovery-parks-vs-nrma-parks ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Discovery Parks: search popularity in Australia". https://gobrandwave.com/demand/au/brands/discovery-parks This page is also available as HTML at https://gobrandwave.com/demand/au/brands/discovery-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.