--- title: "DeWalt: search popularity in Australia" description: "DeWalt is a power tool brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/dewalt" publisher: "Brandwave" --- # DeWalt: search popularity in Australia DeWalt is a power tool brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DeWalt - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among power tool brands**: 10.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power tool brands | 4 | 10.9% | 14.8K | - [Power tool brands](/demand/au/categories/au-power-tool-brands) ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Ozito | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | AEG Powertools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "What's the best power tool brand in Australia?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi, 5. Bosch, 6. Ozito, 7. Festool - Asked ChatGPT "What are the best cordless power tool brands?": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Bosch, 5. Ryobi, 6. Festool, 7. Ozito - Asked ChatGPT "Which cordless drill brand do tradies use?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch - Searched Google, AI Overview "cordless drill": named none of the brands we track Not named in any answer: AEG Powertools, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for DeWalt changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt in Australia held steady at 14.8K. - Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia decreased from 11.9% to 10.9%. - Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in Australia peaked at 14.7% in June 2026 and was lowest at 9.6% in January 2026. - Across the 12 months ending September 2026, DeWalt fell from 3rd to 4th among power tool brands in Australia. ## How did search popularity change for Australia power tool brands in September 2026? - In September 2026, Ryobi gained share of searches among power tool brands in Australia, from 30.6% to 36.4%. - In September 2026, Milwaukee lost share of searches among power tool brands in Australia, from 15.9% to 12.6%. - In September 2026, Festool lost share of searches among power tool brands in Australia, from 5% to 4%. - In September 2026, Makita lost share of searches among power tool brands in Australia, from 20.5% to 19.9%. - DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026. - HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power tool brands | 14.8K | 11.9% | 3 | | Nov 2025 | Power tool brands | 14.8K | 10.8% | 3 | | Dec 2025 | Power tool brands | 14.8K | 11.2% | 3 | | Jan 2026 | Power tool brands | 12.1K | 9.6% | 3 | | Feb 2026 | Power tool brands | 12.1K | 12% | 3 | | Mar 2026 | Power tool brands | 12.1K | 9.9% | 4 | | Apr 2026 | Power tool brands | 12.1K | 10.9% | 4 | | May 2026 | Power tool brands | 14.8K | 12.2% | 4 | | Jun 2026 | Power tool brands | 18.1K | 14.7% | 3 | | Jul 2026 | Power tool brands | 12.1K | 11.6% | 4 | | Aug 2026 | Power tool brands | 14.8K | 11.2% | 4 | | Sep 2026 | Power tool brands | 14.8K | 10.9% | 4 | ## How are DeWalt’s branded searches counted? Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dewalt” ## Which power tool brands compete with DeWalt? - [Ryobi](/demand/au/brands/ryobi): Head-to-head: /demand/au/compare/dewalt-vs-ryobi - [Makita](/demand/au/brands/makita): Head-to-head: /demand/au/compare/dewalt-vs-makita - [Milwaukee](/demand/au/brands/milwaukee): Head-to-head: /demand/au/compare/dewalt-vs-milwaukee - [Ozito](/demand/au/brands/ozito): Head-to-head: /demand/au/compare/dewalt-vs-ozito - [Festool](/demand/au/brands/festool): Head-to-head: /demand/au/compare/dewalt-vs-festool - [AEG Powertools](/demand/au/brands/aeg-power-tools) - [HiKOKI](/demand/au/brands/hikoki) - [Metabo](/demand/au/brands/metabo) - [Bosch](/demand/au/brands/bosch) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DeWalt: search popularity in Australia". https://gobrandwave.com/demand/au/brands/dewalt This page is also available as HTML at https://gobrandwave.com/demand/au/brands/dewalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.