--- title: "Cover-More: search popularity in Australia" description: "A travel insurer offering international and domestic travel cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/cover-more" publisher: "Brandwave" --- # Cover-More: search popularity in Australia A travel insurer offering international and domestic travel cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cover-More - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among travel insurance providers**: 29.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Travel insurance providers | 1 | 29.1% | 33.1K | - [Travel insurance providers](/demand/au/categories/au-travel-insurance-providers) ## Top travel insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cover-More was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cover-More is the joint fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Southern Cross Travel Insurance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 1Cover | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Fast Cover | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tick Travel Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Cover-More | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | World Nomads | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Budget Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about travel insurance providers - Asked ChatGPT "Which travel insurance should I buy in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover - Asked ChatGPT "What are the best travel insurance providers in Australia?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover, 4. World Nomads - Asked ChatGPT "What's the best travel insurance in Australia for an overseas trip?": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Fast Cover - Searched Google, AI Overview "travel insurance": 1. 1Cover - Searched Google, AI Overview "best travel insurance australia": 1. Southern Cross Travel Insurance, 2. 1Cover, 3. Tick Travel Insurance, 4. Cover-More Not named in any answer: Budget Direct. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Cover-More changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cover-More in Australia rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia increased from 26.4% to 29.1%. - Across the 12 months ending September 2026, Cover-More’s share of searches among travel insurance providers in Australia peaked at 31.3% in November 2025 and was lowest at 25.6% in March 2026. - Across the 12 months ending September 2026, Cover-More rose from 2nd to 1st among travel insurance providers in Australia. ## How did search popularity change for Australia travel insurance providers in September 2026? - In September 2026, Tick Travel Insurance overtook Southern Cross Travel Insurance to rank 2nd among travel insurance providers in Australia, with 20.6% of the searches. - In September 2026, Cover-More gained share of searches among travel insurance providers in Australia, from 28.1% to 29.1%. - In September 2026, Southern Cross Travel Insurance lost share of searches among travel insurance providers in Australia, from 23% to 19.5%. - Estimated monthly branded searches for 1Cover in Australia rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for Fast Cover in Australia rose 12.2% over 12 measured months, from 14.7K to 16.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Travel insurance providers | 27.1K | 26.4% | 2 | | Nov 2025 | Travel insurance providers | 33.1K | 31.3% | 1 | | Dec 2025 | Travel insurance providers | 27.1K | 27.9% | 1 | | Jan 2026 | Travel insurance providers | 40.5K | 28.9% | 1 | | Feb 2026 | Travel insurance providers | 33.1K | 28.9% | 1 | | Mar 2026 | Travel insurance providers | 33.1K | 25.6% | 2 | | Apr 2026 | Travel insurance providers | 27.1K | 26.5% | 1 | | May 2026 | Travel insurance providers | 33.1K | 28.6% | 1 | | Jun 2026 | Travel insurance providers | 33.1K | 28% | 1 | | Jul 2026 | Travel insurance providers | 33.1K | 27.8% | 1 | | Aug 2026 | Travel insurance providers | 33.1K | 28.1% | 1 | | Sep 2026 | Travel insurance providers | 33.1K | 29.1% | 1 | ## How are Cover-More’s branded searches counted? Brandwave collects information about searches that people make online using Cover-More’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cover more” - “covermore” ## Which travel insurance providers compete with Cover-More? - [Tick Travel Insurance](/demand/au/brands/tick-travel-insurance): Head-to-head: /demand/au/compare/cover-more-vs-tick-travel-insurance - [Southern Cross Travel Insurance](/demand/au/brands/southern-cross-travel-insurance): Head-to-head: /demand/au/compare/cover-more-vs-southern-cross-travel-insurance - [Fast Cover](/demand/au/brands/fast-cover): Head-to-head: /demand/au/compare/cover-more-vs-fast-cover - [1Cover](/demand/au/brands/1cover): Head-to-head: /demand/au/compare/1cover-vs-cover-more - [Budget Direct](/demand/au/brands/budget-direct): Head-to-head: /demand/au/compare/budget-direct-vs-cover-more - [World Nomads](/demand/au/brands/world-nomads) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Cover-More: search popularity in Australia". https://gobrandwave.com/demand/au/brands/cover-more This page is also available as HTML at https://gobrandwave.com/demand/au/brands/cover-more. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.