--- title: "Cotton On Body: search popularity in Australia" description: "Cotton On Body sells swimwear, activewear, lingerie and sleepwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/cotton-on-body" publisher: "Brandwave" --- # Cotton On Body: search popularity in Australia Cotton On Body sells swimwear, activewear, lingerie and sleepwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Cotton On Body - **Owned by**: Cotton On - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among swimwear brands**: 39.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Swimwear brands | 1 | 39.3% | 90.5K | - [Swimwear brands](/demand/au/categories/au-swimwear-brands) ## Top swimwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cotton On Body was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cotton On Body is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Seafolly | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Peony | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Form and Fold | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bydee | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bondi Born | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Baku | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Bond-Eye | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Cotton On Body | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Jets | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Tigerlily | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about swimwear brands - Asked ChatGPT "Which swimwear brand should I buy in Australia?": 1. Seafolly, 2. Peony, 3. Form and Fold, 4. Cotton On Body - Asked ChatGPT "What are the best Australian swimwear brands?": 1. Bondi Born, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bond-Eye, 6. Bydee, 7. Cotton On Body - Asked ChatGPT "What's the best swimwear brand in Australia for bikinis?": 1. Bydee, 2. Peony, 3. Seafolly, 4. Form and Fold, 5. Bondi Born - Searched Google, AI Overview "bikinis": 1. Bydee - Searched Google, AI Overview "swimwear australia": 1. Seafolly, 2. Baku, 3. Jets Not named in any answer: Tigerlily. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Cotton On Body changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Cotton On Body in Australia held steady at 90.5K. - Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia increased from 37.8% to 39.3%. - Across the 12 months ending September 2026, Cotton On Body’s share of searches among swimwear brands in Australia peaked at 57.8% in April 2026 and was lowest at 31.8% in December 2025. ## How did search popularity change for Australia swimwear brands in September 2026? - In September 2026, Seafolly gained share of searches among swimwear brands in Australia, from 20.9% to 26.2%. - In September 2026, Baku gained share of searches among swimwear brands in Australia, from 4.2% to 5.2%. - In September 2026, Cotton On Body lost share of searches among swimwear brands in Australia, from 46.7% to 39.3%. - Jets’ share of searches among swimwear brands in Australia has gained ground for 3 months in a row, from 2.2% to 2.9% in September 2026. - Estimated monthly branded searches for Peony in Australia fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026. - Estimated monthly branded searches for Tigerlily in Australia fell 18.3% over 12 measured months, from 19.7K to 16.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Swimwear brands | 90.5K | 37.8% | 1 | | Nov 2025 | Swimwear brands | 110K | 35.4% | 1 | | Dec 2025 | Swimwear brands | 90.5K | 31.8% | 1 | | Jan 2026 | Swimwear brands | 90.5K | 36.7% | 1 | | Feb 2026 | Swimwear brands | 74K | 48.2% | 1 | | Mar 2026 | Swimwear brands | 90.5K | 57% | 1 | | Apr 2026 | Swimwear brands | 90.5K | 57.8% | 1 | | May 2026 | Swimwear brands | 90.5K | 56% | 1 | | Jun 2026 | Swimwear brands | 74K | 46% | 1 | | Jul 2026 | Swimwear brands | 74K | 46.5% | 1 | | Aug 2026 | Swimwear brands | 90.5K | 46.7% | 1 | | Sep 2026 | Swimwear brands | 90.5K | 39.3% | 1 | ## How are Cotton On Body’s branded searches counted? Brandwave collects information about searches that people make online using Cotton On Body’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cotton on body” ## Which swimwear brands compete with Cotton On Body? - [Seafolly](/demand/au/brands/seafolly): Head-to-head: /demand/au/compare/cotton-on-body-vs-seafolly - [Bydee](/demand/au/brands/bydee): Head-to-head: /demand/au/compare/bydee-vs-cotton-on-body - [Tigerlily](/demand/au/brands/tigerlily): Head-to-head: /demand/au/compare/cotton-on-body-vs-tigerlily - [Baku](/demand/au/brands/baku): Head-to-head: /demand/au/compare/baku-vs-cotton-on-body - [Jets](/demand/au/brands/jets-swimwear): Head-to-head: /demand/au/compare/cotton-on-body-vs-jets-swimwear - [Bondi Born](/demand/au/brands/bondi-born) - [Peony](/demand/au/brands/peony-swimwear) - [Bond-Eye](/demand/au/brands/bond-eye) - [Form and Fold](/demand/au/brands/form-and-fold) ## Who owns Cotton On Body? Cotton On Body is owned by Cotton On. Brandwave also tracks Cotton On, owned by the same company, in Australia. - [Cotton On](/demand/au/companies/cotton-on): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Cotton On Body? Cotton On Body is owned by Cotton On. Brandwave also tracks Cotton On, owned by the same company, in Australia. ## Cite this page Brandwave. "Cotton On Body: search popularity in Australia". https://gobrandwave.com/demand/au/brands/cotton-on-body This page is also available as HTML at https://gobrandwave.com/demand/au/brands/cotton-on-body. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.