--- title: "COSRX: search popularity in Australia" description: "COSRX is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/cosrx" publisher: "Brandwave" --- # COSRX: search popularity in Australia COSRX is a skincare brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: COSRX - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among Korean skincare brands**: 4.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Korean skincare brands | 6 | 4.3% | 6.6K | - [Korean skincare brands](/demand/au/categories/au-korean-skincare-brands) ## Top Korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, COSRX was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. COSRX is the second most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | COSRX | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | SKIN1004 | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Round Lab | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Laneige | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Medicube | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Dr. Jart+ | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Innisfree | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Torriden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sulwhasoo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Some By Mi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I try?": 1. Beauty of Joseon, 2. Anua, 3. COSRX, 4. SKIN1004 - Asked ChatGPT "What are the best Korean skincare brands?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua, 6. Laneige, 7. Medicube, 8. Dr. Jart+ - Asked ChatGPT "What's the best Korean sunscreen?": 1. Beauty of Joseon, 2. Round Lab, 3. SKIN1004 - Searched Google, AI Overview "korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Laneige, 5. Medicube, 6. Round Lab - Searched Google, AI Overview "k beauty": 1. COSRX, 2. Beauty of Joseon, 3. SKIN1004, 4. Medicube Not named in any answer: Innisfree, Torriden, Sulwhasoo and Some By Mi. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for COSRX changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for COSRX in Australia held steady at 6.6K. - Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia decreased from 5.4% to 4.3%. - Across the 12 months ending September 2026, COSRX’s share of searches among Korean skincare brands in Australia peaked at 6.8% in March 2026 and was lowest at 4% in July 2026. ## How did search popularity change for Australia Korean skincare brands in September 2026? - In September 2026, Anua overtook Laneige to rank 3rd among Korean skincare brands in Australia, with 9.7% of the searches. - In September 2026, Beauty of Joseon gained share of searches among Korean skincare brands in Australia, from 13.4% to 14.6%. - In September 2026, Laneige gained share of searches among Korean skincare brands in Australia, from 9% to 9.7%. - In September 2026, Medicube lost share of searches among Korean skincare brands in Australia, from 44.8% to 39.9%. - In September 2026, COSRX lost share of searches among Korean skincare brands in Australia, from 4.9% to 4.3%. - In September 2026, Innisfree rose from 6th to 5th among Korean skincare brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Korean skincare brands | 6.6K | 5.4% | 6 | | Nov 2025 | Korean skincare brands | 6.6K | 4.1% | 7 | | Dec 2025 | Korean skincare brands | 6.6K | 4.9% | 6 | | Jan 2026 | Korean skincare brands | 6.6K | 4.7% | 6 | | Feb 2026 | Korean skincare brands | 5.4K | 5% | 6 | | Mar 2026 | Korean skincare brands | 8.1K | 6.8% | 5 | | Apr 2026 | Korean skincare brands | 8.1K | 6.4% | 5 | | May 2026 | Korean skincare brands | 8.1K | 5.4% | 5 | | Jun 2026 | Korean skincare brands | 6.6K | 4.6% | 6 | | Jul 2026 | Korean skincare brands | 6.6K | 4% | 6 | | Aug 2026 | Korean skincare brands | 8.1K | 4.9% | 5 | | Sep 2026 | Korean skincare brands | 6.6K | 4.3% | 6 | ## How are COSRX’s branded searches counted? Brandwave collects information about searches that people make online using COSRX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “cosrx” ## Which Korean skincare brands compete with COSRX? - [Medicube](/demand/au/brands/medicube) - [Beauty of Joseon](/demand/au/brands/beauty-of-joseon) - [Anua](/demand/au/brands/anua): Head-to-head: /demand/au/compare/anua-vs-cosrx - [Laneige](/demand/au/brands/laneige): Head-to-head: /demand/au/compare/cosrx-vs-laneige - [Innisfree](/demand/au/brands/innisfree): Head-to-head: /demand/au/compare/cosrx-vs-innisfree - [Torriden](/demand/au/brands/torriden): Head-to-head: /demand/au/compare/cosrx-vs-torriden - [SKIN1004](/demand/au/brands/skin1004): Head-to-head: /demand/au/compare/cosrx-vs-skin1004 - [Sulwhasoo](/demand/au/brands/sulwhasoo) - [Dr. Jart+](/demand/au/brands/dr-jart) - [Some By Mi](/demand/au/brands/some-by-mi) - [Round Lab](/demand/au/brands/round-lab) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "COSRX: search popularity in Australia". https://gobrandwave.com/demand/au/brands/cosrx This page is also available as HTML at https://gobrandwave.com/demand/au/brands/cosrx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.