--- title: "CommSec: search popularity in Australia" description: "CommSec is the online share trading service of Commonwealth Bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/commsec" publisher: "Brandwave" --- # CommSec: search popularity in Australia CommSec is the online share trading service of Commonwealth Bank. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CommSec - **Owned by**: Commonwealth Bank - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among share trading platforms**: 56% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Share trading platforms | 1 | 56% | 165K | - [Share trading platforms](/demand/au/categories/au-share-trading-platforms) ## Top share trading platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CommSec was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CommSec is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CMC Invest | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | moomoo | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Interactive Brokers | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | CommSec | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Stake | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Pearler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Webull | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | nabtrade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Selfwealth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about share trading platforms - Asked ChatGPT "Which share trading platform should I use in Australia?": 1. CMC Invest, 2. Pearler, 3. Stake, 4. Interactive Brokers - Asked ChatGPT "What are the best share trading platforms in Australia?": 1. CMC Invest, 2. moomoo, 3. Interactive Brokers, 4. Stake, 5. CommSec - Asked ChatGPT "What's the best share trading platform in Australia for beginners?": 1. CMC Invest, 2. moomoo, 3. CommSec - Searched Google, AI Overview "best share trading platform australia": 1. CMC Invest, 2. CommSec, 3. Webull, 4. moomoo, 5. Interactive Brokers, 6. Stake, 7. Pearler - Searched Google, AI Overview "share trading platform": 1. CMC Invest, 2. Interactive Brokers, 3. moomoo, 4. Stake, 5. CommSec Not named in any answer: nabtrade and Selfwealth. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for CommSec changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CommSec in Australia fell from 246K to 165K. - Across the 12 months ending September 2026, CommSec’s share of searches among share trading platforms in Australia increased from 54.4% to 56%. - Across the 12 months ending September 2026, CommSec’s share of searches among share trading platforms in Australia peaked at 57.5% in July 2026 and was lowest at 50.3% in February 2026. ## How did search popularity change for Australia share trading platforms in September 2026? - In September 2026, CMC Invest gained share of searches among share trading platforms in Australia, from 6.1% to 7.5%. - In September 2026, CommSec gained share of searches among share trading platforms in Australia, from 55.1% to 56%. - In September 2026, nabtrade lost share of searches among share trading platforms in Australia, from 16.6% to 13.7%. - Estimated monthly branded searches for Stake in Australia fell 52.5% over 12 measured months, from 9.4K to 4.5K in September 2026. - Estimated monthly branded searches for Webull in Australia fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for Selfwealth in Australia fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Share trading platforms | 246K | 54.4% | 1 | | Nov 2025 | Share trading platforms | 165K | 50.6% | 1 | | Dec 2025 | Share trading platforms | 135K | 50.5% | 1 | | Jan 2026 | Share trading platforms | 201K | 50.8% | 1 | | Feb 2026 | Share trading platforms | 165K | 50.3% | 1 | | Mar 2026 | Share trading platforms | 201K | 54.2% | 1 | | Apr 2026 | Share trading platforms | 165K | 53% | 1 | | May 2026 | Share trading platforms | 165K | 51% | 1 | | Jun 2026 | Share trading platforms | 201K | 56.6% | 1 | | Jul 2026 | Share trading platforms | 201K | 57.5% | 1 | | Aug 2026 | Share trading platforms | 201K | 55.1% | 1 | | Sep 2026 | Share trading platforms | 165K | 56% | 1 | ## How are CommSec’s branded searches counted? Brandwave collects information about searches that people make online using CommSec’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “commsec” ## Which share trading platforms compete with CommSec? - [nabtrade](/demand/au/brands/nabtrade): Head-to-head: /demand/au/compare/commsec-vs-nabtrade - [CMC Invest](/demand/au/brands/cmc-invest): Head-to-head: /demand/au/compare/cmc-invest-vs-commsec - [moomoo](/demand/au/brands/moomoo): Head-to-head: /demand/au/compare/commsec-vs-moomoo - [Selfwealth](/demand/au/brands/selfwealth): Head-to-head: /demand/au/compare/commsec-vs-selfwealth - [Interactive Brokers](/demand/au/brands/interactive-brokers): Head-to-head: /demand/au/compare/commsec-vs-interactive-brokers - [Pearler](/demand/au/brands/pearler) - [Webull](/demand/au/brands/webull) - [Stake](/demand/au/brands/stake) ## Who owns CommSec? CommSec is owned by Commonwealth Bank. Brandwave also tracks CommBank and Unloan, owned by the same company, in Australia. - [Commonwealth Bank](/demand/au/companies/commonwealth-bank): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns CommSec? CommSec is owned by Commonwealth Bank. Brandwave also tracks CommBank and Unloan, owned by the same company, in Australia. ## Cite this page Brandwave. "CommSec: search popularity in Australia". https://gobrandwave.com/demand/au/brands/commsec This page is also available as HTML at https://gobrandwave.com/demand/au/brands/commsec. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.