--- title: "CommBank: search popularity in Australia" description: "CommBank is the retail bank of Commonwealth Bank, offering everyday accounts, savings, cards and home loans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/commbank" publisher: "Brandwave" --- # CommBank: search popularity in Australia CommBank is the retail bank of Commonwealth Bank, offering everyday accounts, savings, cards and home loans. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: CommBank - **Owned by**: Commonwealth Bank - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among banks**: 28.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Banks | 1 | 28.4% | 1.6M | | EFTPOS providers | 5 | 1.9% | 1K | - [Banks](/demand/au/categories/au-banks) - [EFTPOS providers](/demand/au/categories/au-eftpos-providers) ## Top banks in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CommBank was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CommBank is the third most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ING | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Macquarie Bank | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | CommBank | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Up | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | NAB | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Westpac | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | ANZ | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | ubank | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendigo Bank | 9th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about banks - Asked ChatGPT "Which bank should I use in Australia?": 1. Macquarie Bank, 2. Up, 3. ING, 4. ubank, 5. CommBank - Asked ChatGPT "What are the best banks in Australia?": 1. CommBank, 2. Macquarie Bank, 3. ING, 4. NAB, 5. Westpac, 6. ANZ, 7. Bendigo Bank - Asked ChatGPT "What's the best bank in Australia for a high interest savings account?": 1. ING, 2. Up, 3. Macquarie Bank - Searched Google, AI Overview "bank account": 1. CommBank, 2. Westpac, 3. NAB - Searched Google, AI Overview "best bank australia": 1. CommBank, 2. Westpac, 3. NAB, 4. ANZ, 5. ING, 6. ubank, 7. Up, 8. Bendigo Bank, 9. Macquarie Bank Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for CommBank changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for CommBank in Australia fell from 2.2M to 1.6M. - Across the 12 months ending September 2026, CommBank’s share of searches among banks in Australia decreased from 30.5% to 28.4%. - Across the 12 months ending September 2026, CommBank’s share of searches among banks in Australia peaked at 31.1% in February 2026 and was lowest at 25.5% in May 2026. - Across the 12 months ending September 2026, CommBank’s share of searches among EFTPOS providers in Australia held steady, from 2% to 1.9%. ## How did search popularity change for Australia banks in September 2026? - In September 2026, ANZ overtook Westpac and NAB to rank 2nd among banks in Australia, with 21% of the searches. - In September 2026, Westpac lost share of searches among banks in Australia, from 22.9% to 21%. - In September 2026, NAB lost share of searches among banks in Australia, from 19.4% to 18.1%. - CommBank’s share of searches among banks in Australia has gained ground for 3 months in a row, from 26% to 28.4% in September 2026. - Estimated monthly branded searches for Macquarie Bank in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Bendigo Bank in Australia fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## How did search popularity change for Australia EFTPOS providers in September 2026? - In September 2026, Zeller gained share of searches among EFTPOS providers in Australia, from 34.7% to 35.2%. - In September 2026, Tyro lost share of searches among EFTPOS providers in Australia, from 45.7% to 44.8%. - Estimated monthly branded searches for Square in Australia rose 38.3% over 12 measured months, from 6K to 8.3K in September 2026. - Estimated monthly branded searches for CommBank in Australia rose 13.6% over 12 measured months, from 880 to 1K in September 2026. - Estimated monthly branded searches for Smartpay in Australia fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Banks | 2.2M | 30.5% | 1 | | Nov 2025 | Banks | 2M | 28.4% | 1 | | Dec 2025 | Banks | 2M | 29.6% | 1 | | Jan 2026 | Banks | 2M | 29.8% | 1 | | Feb 2026 | Banks | 2M | 31.1% | 1 | | Mar 2026 | Banks | 2M | 28.5% | 1 | | Apr 2026 | Banks | 1.6M | 25.7% | 1 | | May 2026 | Banks | 1.6M | 25.5% | 1 | | Jun 2026 | Banks | 1.6M | 26% | 1 | | Jul 2026 | Banks | 1.6M | 26% | 1 | | Aug 2026 | Banks | 1.8M | 27.9% | 1 | | Sep 2026 | Banks | 1.6M | 28.4% | 1 | | Oct 2025 | EFTPOS providers | 880 | 2% | 5 | | Nov 2025 | EFTPOS providers | 880 | 2% | 5 | | Dec 2025 | EFTPOS providers | 590 | 1.8% | 5 | | Jan 2026 | EFTPOS providers | 590 | 1.6% | 5 | | Feb 2026 | EFTPOS providers | 590 | 1.5% | 5 | | Mar 2026 | EFTPOS providers | 1K | 2.3% | 5 | | Apr 2026 | EFTPOS providers | 590 | 1.6% | 5 | | May 2026 | EFTPOS providers | 590 | 1.5% | 5 | | Jun 2026 | EFTPOS providers | 720 | 1.7% | 5 | | Jul 2026 | EFTPOS providers | 720 | 1.7% | 5 | | Aug 2026 | EFTPOS providers | 880 | 2% | 5 | | Sep 2026 | EFTPOS providers | 1K | 1.9% | 5 | ## How are CommBank’s branded searches counted? Brandwave collects information about searches that people make online using CommBank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “commbank” - “commbank eftpos” - “commonwealth bank” ## Which banks compete with CommBank? - [ANZ](/demand/au/brands/anz): Head-to-head: /demand/au/compare/anz-vs-commbank - [Westpac](/demand/au/brands/westpac): Head-to-head: /demand/au/compare/commbank-vs-westpac - [NAB](/demand/au/brands/nab-bank): Head-to-head: /demand/au/compare/commbank-vs-nab-bank - [Bendigo Bank](/demand/au/brands/bendigo-bank): Head-to-head: /demand/au/compare/bendigo-bank-vs-commbank - [Macquarie Bank](/demand/au/brands/macquarie-bank): Head-to-head: /demand/au/compare/commbank-vs-macquarie-bank - [ubank](/demand/au/brands/ubank) - [ING](/demand/au/brands/ing-australia) - [Up](/demand/au/brands/up-bank) ## Who owns CommBank? CommBank is owned by Commonwealth Bank. Brandwave also tracks CommSec and Unloan, owned by the same company, in Australia. - [Commonwealth Bank](/demand/au/companies/commonwealth-bank): Owns 3 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns CommBank? CommBank is owned by Commonwealth Bank. Brandwave also tracks CommSec and Unloan, owned by the same company, in Australia. ## Cite this page Brandwave. "CommBank: search popularity in Australia". https://gobrandwave.com/demand/au/brands/commbank This page is also available as HTML at https://gobrandwave.com/demand/au/brands/commbank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.