--- title: "Colgate Optic White: search popularity in Australia" description: "Colgate Optic White makes teeth whitening products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/colgate-optic-white" publisher: "Brandwave" --- # Colgate Optic White: search popularity in Australia Colgate Optic White makes teeth whitening products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Colgate Optic White - **Owned by**: Colgate - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among teeth whitening brands**: 31.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Teeth whitening brands | 2 | 31.2% | 9.9K | - [Teeth whitening brands](/demand/au/categories/au-teeth-whitening-brands) ## Top teeth whitening brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Hismile | 2 of 3 | 0 of 2 | 2 of 5 | | Colgate Optic White | 1 of 3 | 0 of 2 | 1 of 5 | | White Glo | 1 of 3 | 0 of 2 | 1 of 5 | | Opalescence | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about teeth whitening brands - Asked ChatGPT "Which teeth whitening product should I use at home in Australia?": named none of the brands we track - Asked ChatGPT "What are the best teeth whitening brands in Australia?": 1. Hismile, 2. Colgate Optic White, 3. White Glo - Asked ChatGPT "What are the best teeth whitening strips for sensitive teeth?": 1. Hismile - Searched Google, AI Overview "teeth whitening": named none of the brands we track - Searched Google, AI Overview "teeth whitening strips": named none of the brands we track Not named in any answer: Opalescence. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Colgate Optic White changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Colgate Optic White in Australia rose from 5.4K to 9.9K. - Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia increased from 17.7% to 31.2%. - Across the 12 months ending September 2026, Colgate Optic White’s share of searches among teeth whitening brands in Australia peaked at 44.4% in August 2026 and was lowest at 7.7% in November 2025. ## How did search popularity change for Australia teeth whitening brands in September 2026? - In September 2026, Hismile overtook Colgate Optic White to become the leader among teeth whitening brands in Australia, with 57.1% of the searches. - In September 2026, Colgate Optic White lost share of searches among teeth whitening brands in Australia, from 44.4% to 31.2%. - Estimated monthly branded searches for Opalescence in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026. - Estimated monthly branded searches for White Glo in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Teeth whitening brands | 5.4K | 17.7% | 2 | | Nov 2025 | Teeth whitening brands | 4.4K | 7.7% | 2 | | Dec 2025 | Teeth whitening brands | 3.6K | 12.6% | 2 | | Jan 2026 | Teeth whitening brands | 4.4K | 17.3% | 2 | | Feb 2026 | Teeth whitening brands | 4.4K | 17.6% | 2 | | Mar 2026 | Teeth whitening brands | 4.4K | 15.1% | 2 | | Apr 2026 | Teeth whitening brands | 4.4K | 17.3% | 2 | | May 2026 | Teeth whitening brands | 5.4K | 23.4% | 2 | | Jun 2026 | Teeth whitening brands | 5.4K | 20.5% | 2 | | Jul 2026 | Teeth whitening brands | 6.6K | 23.7% | 2 | | Aug 2026 | Teeth whitening brands | 14.8K | 44.4% | 1 | | Sep 2026 | Teeth whitening brands | 9.9K | 31.2% | 2 | ## How are Colgate Optic White’s branded searches counted? Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “colgate optic white” ## Which teeth whitening brands compete with Colgate Optic White? - [Hismile](/demand/au/brands/hismile): Head-to-head: /demand/au/compare/colgate-optic-white-vs-hismile - [White Glo](/demand/au/brands/white-glo): Head-to-head: /demand/au/compare/colgate-optic-white-vs-white-glo - [Opalescence](/demand/au/brands/opalescence): Head-to-head: /demand/au/compare/colgate-optic-white-vs-opalescence ## Who owns Colgate Optic White? Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in Australia. - [Colgate](/demand/au/companies/colgate): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Colgate Optic White? Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in Australia. ## Cite this page Brandwave. "Colgate Optic White: search popularity in Australia". https://gobrandwave.com/demand/au/brands/colgate-optic-white This page is also available as HTML at https://gobrandwave.com/demand/au/brands/colgate-optic-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.