--- title: "Coca-Cola: search popularity in Australia" description: "Coca-Cola is a soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/coca-cola" publisher: "Brandwave" --- # Coca-Cola: search popularity in Australia Coca-Cola is a soft drink brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Coca-Cola - **Owned by**: The Coca-Cola Company - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among soft drink brands**: 26.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soft drink brands | 1 | 26.1% | 33.1K | - [Soft drink brands](/demand/au/categories/au-soft-drink-brands) ## Top soft drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Coca-Cola was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Coca-Cola is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bundaberg | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Pepsi | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Solo | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprite | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Coca-Cola | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Schweppes | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kirks | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about soft drink brands - Asked ChatGPT "What's the most popular soft drink brand in Australia?": 1. Pepsi, 2. Sprite, 3. Solo, 4. Bundaberg, 5. Coca-Cola - Asked ChatGPT "Which Australian soft drink brand makes the best ginger beer?": 1. Bundaberg - Asked ChatGPT "What are the best soft drink brands in Australia?": 1. Bundaberg, 2. Schweppes, 3. Coca-Cola, 4. Kirks, 5. Solo, 6. Pepsi, 7. Sprite - Searched Google, AI Overview "ginger beer": 1. Bundaberg Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Coca-Cola changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Coca-Cola in Australia rose from 27.1K to 33.1K. - Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia decreased from 27.4% to 26.1%. - Across the 12 months ending September 2026, Coca-Cola’s share of searches among soft drink brands in Australia peaked at 30.3% in June 2026 and was lowest at 22.4% in January 2026. ## How did search popularity change for Australia soft drink brands in September 2026? - In September 2026, Kirks overtook Sprite and Bundaberg to rank 3rd among soft drink brands in Australia, with 14% of the searches. - In September 2026, Bundaberg gained share of searches among soft drink brands in Australia, from 12.7% to 13.3%. - In September 2026, Sprite lost share of searches among soft drink brands in Australia, from 14.9% to 11.7%. - In September 2026, Coca-Cola lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. - In September 2026, Pepsi lost share of searches among soft drink brands in Australia, from 27.2% to 26.1%. - Schweppes’ share of searches among soft drink brands in Australia has lost ground for 3 months in a row, from 6.1% to 5.2% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soft drink brands | 27.1K | 27.4% | 1 | | Nov 2025 | Soft drink brands | 33.1K | 28.4% | 1 | | Dec 2025 | Soft drink brands | 27.1K | 23.8% | 2 | | Jan 2026 | Soft drink brands | 22.2K | 22.4% | 1 | | Feb 2026 | Soft drink brands | 27.1K | 27.7% | 1 | | Mar 2026 | Soft drink brands | 33.1K | 28.6% | 1 | | Apr 2026 | Soft drink brands | 27.1K | 26.6% | 1 | | May 2026 | Soft drink brands | 33.1K | 29.6% | 1 | | Jun 2026 | Soft drink brands | 33.1K | 30.3% | 1 | | Jul 2026 | Soft drink brands | 27.1K | 24.2% | 2 | | Aug 2026 | Soft drink brands | 33.1K | 27.2% | 1 | | Sep 2026 | Soft drink brands | 33.1K | 26.1% | 1 | ## How are Coca-Cola’s branded searches counted? Brandwave collects information about searches that people make online using Coca-Cola’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “coca cola” ## Which soft drink brands compete with Coca-Cola? - [Pepsi](/demand/au/brands/pepsi): Head-to-head: /demand/au/compare/coca-cola-vs-pepsi - [Kirks](/demand/au/brands/kirks): Head-to-head: /demand/au/compare/coca-cola-vs-kirks - [Bundaberg](/demand/au/brands/bundaberg): Head-to-head: /demand/au/compare/bundaberg-vs-coca-cola - [Sprite](/demand/au/brands/sprite): Head-to-head: /demand/au/compare/coca-cola-vs-sprite - [Schweppes](/demand/au/brands/schweppes): Head-to-head: /demand/au/compare/coca-cola-vs-schweppes - [Solo](/demand/au/brands/solo-soft-drink) ## Who owns Coca-Cola? Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Powerade, owned by the same company, in Australia. - [The Coca-Cola Company](/demand/au/companies/coca-cola-company): Owns 12 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Coca-Cola? Coca-Cola is owned by The Coca-Cola Company. Brandwave also tracks Powerade, owned by the same company, in Australia. ## Cite this page Brandwave. "Coca-Cola: search popularity in Australia". https://gobrandwave.com/demand/au/brands/coca-cola This page is also available as HTML at https://gobrandwave.com/demand/au/brands/coca-cola. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.