---
title: "Coates: search popularity in Australia"
description: "Coates is equipment hire company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/coates-hire"
publisher: "Brandwave"
---

# Coates: search popularity in Australia

Coates is equipment hire company. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Coates
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among equipment hire brands**: 16.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Equipment hire brands | 2 | 16.1% | 18.1K |

- [Equipment hire brands](/demand/au/categories/au-equipment-hire-brands)

## How has branded search demand for Coates changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Coates in Australia fell from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia decreased from 19.3% to 16.1%.
- Across the 12 months ending September 2026, Coates’ estimated Share of Search among equipment hire brands in Australia peaked at 19.3% in October 2025 and was lowest at 16.1% in February 2026.

## How did search popularity change for Australia equipment hire brands in September 2026?

- In September 2026, Kennards Hire gained estimated Share of Search among equipment hire brands in Australia, from 77.9% to 80.7%.
- In September 2026, Coates lost estimated Share of Search among equipment hire brands in Australia, from 19.1% to 16.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Equipment hire brands | 27.1K | 19.3% | 2 |
| Nov 2025 | Equipment hire brands | 27.1K | 19.3% | 2 |
| Dec 2025 | Equipment hire brands | 18.1K | 16.3% | 2 |
| Jan 2026 | Equipment hire brands | 22.2K | 19.2% | 2 |
| Feb 2026 | Equipment hire brands | 18.1K | 16.1% | 2 |
| Mar 2026 | Equipment hire brands | 22.2K | 19.1% | 2 |
| Apr 2026 | Equipment hire brands | 18.1K | 16.2% | 2 |
| May 2026 | Equipment hire brands | 18.1K | 19.1% | 2 |
| Jun 2026 | Equipment hire brands | 18.1K | 19.1% | 2 |
| Jul 2026 | Equipment hire brands | 18.1K | 19.1% | 2 |
| Aug 2026 | Equipment hire brands | 18.1K | 19.1% | 2 |
| Sep 2026 | Equipment hire brands | 18.1K | 16.1% | 2 |

## How is Coates measured?

Brandwave collects information about searches that people make online using Coates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “coates hire”

## Which equipment hire brands compete with Coates?

- [Kennards Hire](/demand/au/brands/kennards-hire): Head-to-head: /demand/au/compare/coates-hire-vs-kennards-hire
- [Onsite Rental Group](/demand/au/brands/onsite-rental-group): Head-to-head: /demand/au/compare/coates-hire-vs-onsite-rental-group

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Coates: search popularity in Australia". https://gobrandwave.com/demand/au/brands/coates-hire

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/coates-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.