--- title: "Circulon: search popularity in Australia" description: "Circulon makes cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/circulon" publisher: "Brandwave" --- # Circulon: search popularity in Australia Circulon makes cookware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Circulon - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cookware brands**: 0.72% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cookware brands | 13 | 0.72% | 720 | - [Cookware brands](/demand/au/categories/au-cookware-brands) ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Circulon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Solidteknics | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Scanpan | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Baccarat | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Le Creuset | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Essteele | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Tefal | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GreenPan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley Rogers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pyrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "What's the best cookware brand in Australia?": 1. Scanpan, 2. Solidteknics, 3. Essteele, 4. Le Creuset, 5. Tefal - Asked ChatGPT "Which frying pan brand lasts the longest?": 1. Solidteknics, 2. Le Creuset - Asked ChatGPT "Which cookware is best for an induction cooktop?": named none of the brands we track - Searched Google, AI Overview "cookware": 1. Baccarat, 2. Solidteknics - Searched Google, AI Overview "frying pan": named none of the brands we track Not named in any answer: HexClad, Staub, GreenPan, Tramontina, Stanley Rogers, Pyrolux and Circulon. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Circulon changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Circulon in Australia fell from 880 to 720. - Across the 12 months ending September 2026, Circulon fell from 12th to 13th among cookware brands in Australia. ## How did search popularity change for Australia cookware brands in September 2026? - In September 2026, Le Creuset gained share of searches among cookware brands in Australia, from 46.5% to 49.6%. - In September 2026, Staub gained share of searches among cookware brands in Australia, from 5.1% to 6.6%. - In September 2026, HexClad lost share of searches among cookware brands in Australia, from 11.4% to 9.9%. - In September 2026, Solidteknics lost share of searches among cookware brands in Australia, from 11.4% to 9.9%. - In September 2026, Scanpan lost share of searches among cookware brands in Australia, from 7.6% to 6.6%. - In September 2026, Baccarat lost share of searches among cookware brands in Australia, from 4.1% to 3.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cookware brands | 880 | 0.83% | 12 | | Nov 2025 | Cookware brands | 1.3K | 0.6% | 12 | | Dec 2025 | Cookware brands | 880 | 0.52% | 12 | | Jan 2026 | Cookware brands | 880 | 0.7% | 12 | | Feb 2026 | Cookware brands | 590 | 0.7% | 13 | | Mar 2026 | Cookware brands | 720 | 0.74% | 12 | | Apr 2026 | Cookware brands | 720 | 0.68% | 12 | | May 2026 | Cookware brands | 590 | 0.45% | 13 | | Jun 2026 | Cookware brands | 880 | 0.66% | 13 | | Jul 2026 | Cookware brands | 720 | 0.66% | 13 | | Aug 2026 | Cookware brands | 590 | 0.55% | 13 | | Sep 2026 | Cookware brands | 720 | 0.72% | 13 | ## How are Circulon’s branded searches counted? Brandwave collects information about searches that people make online using Circulon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “circulon” ## Which cookware brands compete with Circulon? - [Le Creuset](/demand/au/brands/le-creuset) - [HexClad](/demand/au/brands/hexclad) - [Solidteknics](/demand/au/brands/solidteknics) - [Scanpan](/demand/au/brands/scanpan) - [Staub](/demand/au/brands/staub) - [Baccarat](/demand/au/brands/baccarat) - [GreenPan](/demand/au/brands/greenpan) - [Tefal](/demand/au/brands/tefal): Head-to-head: /demand/au/compare/circulon-vs-tefal - [Essteele](/demand/au/brands/essteele): Head-to-head: /demand/au/compare/circulon-vs-essteele - [Tramontina](/demand/au/brands/tramontina): Head-to-head: /demand/au/compare/circulon-vs-tramontina - [Stanley Rogers](/demand/au/brands/stanley-rogers): Head-to-head: /demand/au/compare/circulon-vs-stanley-rogers - [Pyrolux](/demand/au/brands/pyrolux): Head-to-head: /demand/au/compare/circulon-vs-pyrolux ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Circulon: search popularity in Australia". https://gobrandwave.com/demand/au/brands/circulon This page is also available as HTML at https://gobrandwave.com/demand/au/brands/circulon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.