---
title: "CHiQ: search popularity in Australia"
description: "CHiQ makes fridges, washing machines and TVs for Changhong. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/chiq"
publisher: "Brandwave"
---

# CHiQ: search popularity in Australia

CHiQ makes fridges, washing machines and TVs for Changhong. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: CHiQ
- **Owned by**: Changhong
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among washing machine brands**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Washing machine brands | 12 | 3.1% | 3.6K |
| Fridge brands | 7 | 6.4% | 6.6K |

- [Washing machine brands](/demand/au/categories/au-washing-machine-brands)
- [Fridge brands](/demand/au/categories/au-fridge-brands)

## Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CHiQ did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Haier | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Westinghouse | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Fisher & Paykel | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Miele | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Speed Queen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Electrolux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| CHiQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Simpson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Esatto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about washing machine brands

- Asked ChatGPT "What's the best washing machine brand in Australia?": 1. LG, 2. Bosch, 3. Miele, 4. Fisher & Paykel
- Asked ChatGPT "Which front loader washing machine should I buy?": 1. Bosch, 2. LG, 3. Westinghouse, 4. Miele
- Asked ChatGPT "Which washing machine is best for a family?": 1. Bosch, 2. Westinghouse, 3. Haier, 4. LG
- Searched Google, AI Overview "best washing machine": 1. Miele, 2. Samsung, 3. Bosch, 4. Haier
- Searched Google, AI Overview "front loader washing machine": 1. Haier, 2. Fisher & Paykel

Not named in any answer: ASKO, Hisense, Speed Queen, Electrolux, CHiQ, Beko, Simpson and Esatto.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for CHiQ changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for CHiQ in Australia held steady, from 10K to 10.2K.
- Across the 12 months ending September 2026, CHiQ’s share of searches among washing machine brands in Australia increased from 1.7% to 3.1%.
- Across the 12 months ending September 2026, CHiQ rose from 14th to 12th among washing machine brands in Australia.
- Across the 12 months ending September 2026, CHiQ’s share of searches among fridge brands in Australia peaked at 7% in January 2026 and was lowest at 5.1% in June 2026.
- Across the 12 months ending September 2026, CHiQ fell from 6th to 7th among fridge brands in Australia.

## How did search popularity change for Australia washing machine brands in September 2026?

- In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.
- In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.
- In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
- In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.
- In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%.
- In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.

## How did search popularity change for Australia fridge brands in September 2026?

- In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%.
- In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
- In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%.
- In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%.
- Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026.
- In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Washing machine brands | 1.9K | 1.7% | 14 |
| Nov 2025 | Washing machine brands | 2.4K | 1.9% | 13 |
| Dec 2025 | Washing machine brands | 2.9K | 2.7% | 12 |
| Jan 2026 | Washing machine brands | 3.6K | 3.1% | 11 |
| Feb 2026 | Washing machine brands | 2.4K | 2.1% | 12 |
| Mar 2026 | Washing machine brands | 2.9K | 2.1% | 12 |
| Apr 2026 | Washing machine brands | 2.9K | 2.3% | 12 |
| May 2026 | Washing machine brands | 2.9K | 2.2% | 12 |
| Jun 2026 | Washing machine brands | 3.6K | 2.4% | 12 |
| Jul 2026 | Washing machine brands | 3.6K | 2.8% | 12 |
| Aug 2026 | Washing machine brands | 3.6K | 2.7% | 12 |
| Sep 2026 | Washing machine brands | 3.6K | 3.1% | 12 |
| Oct 2025 | Fridge brands | 8.1K | 6.4% | 6 |
| Nov 2025 | Fridge brands | 9.9K | 6.3% | 6 |
| Dec 2025 | Fridge brands | 8.1K | 6% | 8 |
| Jan 2026 | Fridge brands | 9.9K | 7% | 6 |
| Feb 2026 | Fridge brands | 8.1K | 6.9% | 6 |
| Mar 2026 | Fridge brands | 8.1K | 6.6% | 7 |
| Apr 2026 | Fridge brands | 6.6K | 6.1% | 8 |
| May 2026 | Fridge brands | 6.6K | 5.6% | 8 |
| Jun 2026 | Fridge brands | 6.6K | 5.1% | 8 |
| Jul 2026 | Fridge brands | 6.6K | 6.4% | 7 |
| Aug 2026 | Fridge brands | 6.6K | 6.3% | 9 |
| Sep 2026 | Fridge brands | 6.6K | 6.4% | 7 |

## How are CHiQ’s branded searches counted?

Brandwave collects information about searches that people make online using CHiQ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “chiq fridge”
- “chiq washing machine”

## Which washing machine brands compete with CHiQ?

- [Fisher & Paykel](/demand/au/brands/fisher-and-paykel)
- [LG](/demand/au/brands/lg)
- [Bosch](/demand/au/brands/bosch)
- [Haier](/demand/au/brands/haier)
- [Miele](/demand/au/brands/miele)
- [ASKO](/demand/au/brands/asko)
- [Samsung](/demand/au/brands/samsung)
- [Hisense](/demand/au/brands/hisense)
- [Speed Queen](/demand/au/brands/speed-queen): Head-to-head: /demand/au/compare/chiq-vs-speed-queen
- [Westinghouse](/demand/au/brands/westinghouse): Head-to-head: /demand/au/compare/chiq-vs-westinghouse
- [Electrolux](/demand/au/brands/electrolux): Head-to-head: /demand/au/compare/chiq-vs-electrolux
- [Beko](/demand/au/brands/beko): Head-to-head: /demand/au/compare/beko-vs-chiq
- [Simpson](/demand/au/brands/simpson-appliances): Head-to-head: /demand/au/compare/chiq-vs-simpson-appliances
- [Esatto](/demand/au/brands/esatto)

## Who owns CHiQ?

CHiQ is owned by Changhong. Brandwave does not track any other brands owned by Changhong.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns CHiQ?

CHiQ is owned by Changhong. Brandwave does not track any other brands owned by Changhong.

## Cite this page

Brandwave. "CHiQ: search popularity in Australia". https://gobrandwave.com/demand/au/brands/chiq

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/chiq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.