--- title: "Carlton Draught: search popularity in Australia" description: "Carlton Draught is a lager brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/carlton-draught" publisher: "Brandwave" --- # Carlton Draught: search popularity in Australia Carlton Draught is a lager brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Carlton Draught - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among beer brands**: 15.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Beer brands | 2 | 15.1% | 14.8K | - [Beer brands](/demand/au/categories/au-beer-brands) ## Top beer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Carlton Draught was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Carlton Draught is the seventh most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Great Northern | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Mountain Culture Beer Co | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Balter | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Coopers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | XXXX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Victoria Bitter | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Carlton Draught | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Stone & Wood | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about beer brands - Asked ChatGPT "What's the best beer brand in Australia?": 1. Great Northern, 2. Coopers, 3. Balter, 4. Victoria Bitter - Asked ChatGPT "What are the most popular beer brands in Australia?": 1. Great Northern, 2. XXXX, 3. Coopers, 4. Victoria Bitter, 5. Carlton Draught, 6. Stone & Wood, 7. Balter - Asked ChatGPT "What's the best Australian craft beer brand?": 1. Mountain Culture Beer Co, 2. Balter, 3. Coopers - Searched Google, AI Overview "craft beer": 1. Mountain Culture Beer Co, 2. Balter Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Carlton Draught changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Carlton Draught in Australia rose from 9.9K to 14.8K. - Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia increased from 10.7% to 15.1%. - Across the 12 months ending September 2026, Carlton Draught’s share of searches among beer brands in Australia peaked at 15.1% in September 2026 and was lowest at 10.6% in November 2025. - Across the 12 months ending September 2026, Carlton Draught rose from 4th to 2nd among beer brands in Australia. ## How did search popularity change for Australia beer brands in September 2026? - In September 2026, Carlton Draught overtook Great Northern and Stone & Wood to rank 2nd among beer brands in Australia, with 15.1% of the searches. - In September 2026, Victoria Bitter gained share of searches among beer brands in Australia, from 7.4% to 8.3%. - In September 2026, Mountain Culture Beer Co gained share of searches among beer brands in Australia, from 11.2% to 12.1%. - In September 2026, XXXX gained share of searches among beer brands in Australia, from 5.8% to 6.4%. - In September 2026, Great Northern lost share of searches among beer brands in Australia, from 16.6% to 15.1%. - In September 2026, Stone & Wood lost share of searches among beer brands in Australia, from 16.6% to 15.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Beer brands | 9.9K | 10.7% | 4 | | Nov 2025 | Beer brands | 9.9K | 10.6% | 5 | | Dec 2025 | Beer brands | 14.8K | 11.5% | 4 | | Jan 2026 | Beer brands | 12.1K | 11.5% | 5 | | Feb 2026 | Beer brands | 9.9K | 12.4% | 4 | | Mar 2026 | Beer brands | 9.9K | 12.4% | 4 | | Apr 2026 | Beer brands | 9.9K | 11.9% | 4 | | May 2026 | Beer brands | 9.9K | 12.6% | 4 | | Jun 2026 | Beer brands | 9.9K | 13.1% | 4 | | Jul 2026 | Beer brands | 9.9K | 12.5% | 4 | | Aug 2026 | Beer brands | 12.1K | 13.5% | 4 | | Sep 2026 | Beer brands | 14.8K | 15.1% | 2 | ## How are Carlton Draught’s branded searches counted? Brandwave collects information about searches that people make online using Carlton Draught’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “carlton draught” ## Which beer brands compete with Carlton Draught? - [Coopers](/demand/au/brands/coopers): Head-to-head: /demand/au/compare/carlton-draught-vs-coopers - [Great Northern](/demand/au/brands/great-northern): Head-to-head: /demand/au/compare/carlton-draught-vs-great-northern - [Stone & Wood](/demand/au/brands/stone-and-wood): Head-to-head: /demand/au/compare/carlton-draught-vs-stone-and-wood - [Mountain Culture Beer Co](/demand/au/brands/mountain-culture): Head-to-head: /demand/au/compare/carlton-draught-vs-mountain-culture - [Victoria Bitter](/demand/au/brands/victoria-bitter): Head-to-head: /demand/au/compare/carlton-draught-vs-victoria-bitter - [XXXX](/demand/au/brands/xxxx) - [Balter](/demand/au/brands/balter) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Carlton Draught: search popularity in Australia". https://gobrandwave.com/demand/au/brands/carlton-draught This page is also available as HTML at https://gobrandwave.com/demand/au/brands/carlton-draught. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.