---
title: "Carhartt WIP: search popularity in Australia"
description: "Carhartt WIP is a streetwear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/carhartt-wip"
publisher: "Brandwave"
---

# Carhartt WIP: search popularity in Australia

Carhartt WIP is a streetwear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Carhartt WIP
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among streetwear brands**: 3.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streetwear brands | 7 | 3.2% | 3.6K |
| Workwear brands | 6 | 4.7% | 1.3K |

- [Streetwear brands](/demand/au/categories/au-streetwear-brands)
- [Workwear brands](/demand/au/categories/au-workwear-brands)

## Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Carhartt WIP was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Carhartt WIP is the second most recommended of the 11.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about streetwear brands

- Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi
- Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent
- Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP
- Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills
- Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith

Not named in any answer: I Love Ugly and Huffer.

Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026.

## How has branded search demand for Carhartt WIP changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt WIP in Australia fell from 6.6K to 4.9K.
- Across the 12 months ending September 2026, Carhartt WIP’s share of searches among streetwear brands in Australia decreased from 5.3% to 3.2%.
- Across the 12 months ending September 2026, Carhartt WIP’s share of searches among workwear brands in Australia increased from 3.8% to 4.7%.
- Across the 12 months ending September 2026, Carhartt WIP’s share of searches among workwear brands in Australia peaked at 16.4% in February 2026 and was lowest at 3.8% in October 2025.

## How did search popularity change for Australia streetwear brands in September 2026?

- In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches.
- In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%.
- In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%.
- In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%.
- In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%.
- Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026.

## How did search popularity change for Australia workwear brands in September 2026?

- In September 2026, Syzmik overtook Carhartt WIP and FXD to rank 4th among workwear brands in Australia, with 8.6% of the searches.
- In September 2026, King Gee gained share of searches among workwear brands in Australia, from 13.1% to 15.8%.
- In September 2026, Carhartt WIP lost share of searches among workwear brands in Australia, from 8.6% to 4.7%.
- In September 2026, Dickies lost share of searches among workwear brands in Australia, from 2.1% to 0.94%.
- Ritemate’s share of searches among workwear brands in Australia has gained ground for 3 months in a row, from 1.9% to 2.6% in September 2026.
- Estimated monthly branded searches for Portwest in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streetwear brands | 5.4K | 5.3% | 7 |
| Nov 2025 | Streetwear brands | 5.4K | 3.6% | 8 |
| Dec 2025 | Streetwear brands | 5.4K | 4.6% | 7 |
| Jan 2026 | Streetwear brands | 4.4K | 4.9% | 7 |
| Feb 2026 | Streetwear brands | 3.6K | 4.3% | 7 |
| Mar 2026 | Streetwear brands | 4.4K | 4.3% | 7 |
| Apr 2026 | Streetwear brands | 4.4K | 3.7% | 7 |
| May 2026 | Streetwear brands | 4.4K | 3.8% | 8 |
| Jun 2026 | Streetwear brands | 5.4K | 5.2% | 7 |
| Jul 2026 | Streetwear brands | 4.4K | 4.5% | 7 |
| Aug 2026 | Streetwear brands | 4.4K | 3.6% | 7 |
| Sep 2026 | Streetwear brands | 3.6K | 3.2% | 7 |
| Oct 2025 | Workwear brands | 1.2K | 3.8% | 6 |
| Nov 2025 | Workwear brands | 1.6K | 5.2% | 6 |
| Dec 2025 | Workwear brands | 1.1K | 5.1% | 6 |
| Jan 2026 | Workwear brands | 1.9K | 6.8% | 6 |
| Feb 2026 | Workwear brands | 5.3K | 16.4% | 3 |
| Mar 2026 | Workwear brands | 5.3K | 14.9% | 4 |
| Apr 2026 | Workwear brands | 4.8K | 13.8% | 4 |
| May 2026 | Workwear brands | 5.2K | 13.1% | 4 |
| Jun 2026 | Workwear brands | 3.4K | 8.8% | 4 |
| Jul 2026 | Workwear brands | 5.4K | 15.6% | 3 |
| Aug 2026 | Workwear brands | 2.9K | 8.6% | 4 |
| Sep 2026 | Workwear brands | 1.3K | 4.7% | 6 |

## How are Carhartt WIP’s branded searches counted?

Brandwave collects information about searches that people make online using Carhartt WIP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “carhartt wip”
- “carhartt work pants”
- “carhartt workwear”

## Which streetwear brands compete with Carhartt WIP?

- [Stüssy](/demand/au/brands/stussy)
- [I Love Ugly](/demand/au/brands/i-love-ugly)
- [Ksubi](/demand/au/brands/ksubi)
- [Butter Goods](/demand/au/brands/butter-goods): Head-to-head: /demand/au/compare/butter-goods-vs-carhartt-wip
- [Corteiz](/demand/au/brands/corteiz): Head-to-head: /demand/au/compare/carhartt-wip-vs-corteiz
- [Kith](/demand/au/brands/kith): Head-to-head: /demand/au/compare/carhartt-wip-vs-kith
- [Fear of God Essentials](/demand/au/brands/fear-of-god-essentials): Head-to-head: /demand/au/compare/carhartt-wip-vs-fear-of-god-essentials
- [Thrills](/demand/au/brands/thrills): Head-to-head: /demand/au/compare/carhartt-wip-vs-thrills
- [Represent](/demand/au/brands/represent)
- [Huffer](/demand/au/brands/huffer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Carhartt WIP: search popularity in Australia". https://gobrandwave.com/demand/au/brands/carhartt-wip

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/carhartt-wip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.