--- title: "Calvin Klein: search popularity in Australia" description: "Calvin Klein is a lingerie and underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/calvin-klein" publisher: "Brandwave" --- # Calvin Klein: search popularity in Australia Calvin Klein is a lingerie and underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Calvin Klein - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among lingerie brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lingerie brands | 9 | 1.3% | 3.6K | | Underwear brands | 1 | 36.9% | 27.1K | - [Lingerie brands](/demand/au/categories/au-lingerie-brands) - [Underwear brands](/demand/au/categories/au-underwear-brands) ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Calvin Klein is the joint seventh most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bras N Things | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Berlei | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nala | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Triumph | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bendon | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Honey Birdette | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Calvin Klein | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | SKIMS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in Australia?": 1. Bras N Things, 2. Nala, 3. Honey Birdette - Asked ChatGPT "What are the best bra brands in Australia?": 1. Nala, 2. Berlei, 3. Triumph, 4. Bonds - Asked ChatGPT "Which bra is most comfortable for everyday wear?": 1. Bendon, 2. Berlei - Searched Google, AI Overview "lingerie": 1. Bras N Things, 2. Honey Birdette - Searched Google, AI Overview "bras": 1. Berlei, 2. Triumph, 3. Bras N Things, 4. Calvin Klein Not named in any answer: SKIMS. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Calvin Klein changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Calvin Klein in Australia fell from 36.7K to 30.7K. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among lingerie brands in Australia held steady, from 1.2% to 1.3%. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in Australia decreased from 40.9% to 36.9%. - Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in Australia peaked at 56.9% in May 2026 and was lowest at 36.9% in September 2026. ## How did search popularity change for Australia lingerie brands in September 2026? - In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%. - In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%. - In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia. - In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia. - In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia. - In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia. ## How did search popularity change for Australia underwear brands in September 2026? - In September 2026, Bonds gained share of searches among underwear brands in Australia, from 19.3% to 24.1%. - In September 2026, Jockey gained share of searches among underwear brands in Australia, from 7.2% to 9%. - In September 2026, Calvin Klein lost share of searches among underwear brands in Australia, from 44.2% to 36.9%. - Step One’s share of searches among underwear brands in Australia has gained ground for 3 months in a row, from 10.8% to 16.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lingerie brands | 3.6K | 1.2% | 9 | | Nov 2025 | Lingerie brands | 4.4K | 1.1% | 9 | | Dec 2025 | Lingerie brands | 3.6K | 1% | 9 | | Jan 2026 | Lingerie brands | 3.6K | 1.2% | 9 | | Feb 2026 | Lingerie brands | 2.9K | 1.2% | 9 | | Mar 2026 | Lingerie brands | 2.9K | 1.1% | 9 | | Apr 2026 | Lingerie brands | 2.9K | 1.2% | 9 | | May 2026 | Lingerie brands | 2.9K | 1.1% | 9 | | Jun 2026 | Lingerie brands | 2.9K | 1.1% | 9 | | Jul 2026 | Lingerie brands | 2.9K | 1.2% | 9 | | Aug 2026 | Lingerie brands | 3.6K | 1.3% | 8 | | Sep 2026 | Lingerie brands | 3.6K | 1.3% | 9 | | Oct 2025 | Underwear brands | 33.1K | 40.9% | 1 | | Nov 2025 | Underwear brands | 49.5K | 40% | 1 | | Dec 2025 | Underwear brands | 49.5K | 47.5% | 1 | | Jan 2026 | Underwear brands | 27.1K | 37.8% | 1 | | Feb 2026 | Underwear brands | 27.1K | 39% | 1 | | Mar 2026 | Underwear brands | 49.5K | 50.5% | 1 | | Apr 2026 | Underwear brands | 33.1K | 42.6% | 1 | | May 2026 | Underwear brands | 60.5K | 56.9% | 1 | | Jun 2026 | Underwear brands | 60.5K | 53.9% | 1 | | Jul 2026 | Underwear brands | 33.1K | 43.8% | 1 | | Aug 2026 | Underwear brands | 40.5K | 44.2% | 1 | | Sep 2026 | Underwear brands | 27.1K | 36.9% | 1 | ## How are Calvin Klein’s branded searches counted? Brandwave collects information about searches that people make online using Calvin Klein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “calvin klein bra” - “calvin klein underwear” ## Which lingerie brands compete with Calvin Klein? - [Bras N Things](/demand/au/brands/bras-n-things) - [Honey Birdette](/demand/au/brands/honey-birdette) - [Nala](/demand/au/brands/nala) - [Triumph](/demand/au/brands/triumph-lingerie): Head-to-head: /demand/au/compare/calvin-klein-vs-triumph-lingerie - [Berlei](/demand/au/brands/berlei): Head-to-head: /demand/au/compare/berlei-vs-calvin-klein - [Bonds](/demand/au/brands/bonds): Head-to-head: /demand/au/compare/bonds-vs-calvin-klein - [SKIMS](/demand/au/brands/skims): Head-to-head: /demand/au/compare/calvin-klein-vs-skims - [Bendon](/demand/au/brands/bendon): Head-to-head: /demand/au/compare/bendon-vs-calvin-klein ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Calvin Klein: search popularity in Australia". https://gobrandwave.com/demand/au/brands/calvin-klein This page is also available as HTML at https://gobrandwave.com/demand/au/brands/calvin-klein. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.