--- title: "Butter Goods: search popularity in Australia" description: "Butter Goods is an Australian skate and streetwear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/butter-goods" publisher: "Brandwave" --- # Butter Goods: search popularity in Australia Butter Goods is an Australian skate and streetwear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Butter Goods - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among streetwear brands**: 7.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear brands | 4 | 7.2% | 8.1K | - [Streetwear brands](/demand/au/categories/au-streetwear-brands) ## Top streetwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Butter Goods was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Butter Goods is the fifth most recommended of the 11. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stüssy | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Carhartt WIP | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ksubi | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Represent | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Butter Goods | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Kith | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Corteiz | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Thrills | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Fear of God Essentials | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | I Love Ugly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Huffer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streetwear brands - Asked ChatGPT "Which streetwear brand should I buy in Australia?": 1. Stüssy, 2. Carhartt WIP, 3. Ksubi - Asked ChatGPT "What are the best streetwear brands?": 1. Stüssy, 2. Carhartt WIP, 3. Kith, 4. Corteiz, 5. Fear of God Essentials, 6. Represent - Asked ChatGPT "Which streetwear brand makes the best hoodies?": 1. Represent, 2. Stüssy, 3. Carhartt WIP - Searched Google, AI Overview "streetwear": 1. Ksubi, 2. Thrills - Searched Google, AI Overview "streetwear brands": 1. Butter Goods, 2. Ksubi, 3. Carhartt WIP, 4. Kith Not named in any answer: I Love Ugly and Huffer. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Butter Goods changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Butter Goods in Australia rose from 6.6K to 8.1K. - Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia increased from 6.4% to 7.2%. - Across the 12 months ending September 2026, Butter Goods’ share of searches among streetwear brands in Australia peaked at 8.5% in May 2026 and was lowest at 6% in January 2026. - Across the 12 months ending September 2026, Butter Goods rose from 6th to 4th among streetwear brands in Australia. ## How did search popularity change for Australia streetwear brands in September 2026? - In September 2026, Thrills overtook Represent to rank 9th among streetwear brands in Australia, with 3.2% of the searches. - In September 2026, Stüssy gained share of searches among streetwear brands in Australia, from 40.8% to 44.2%. - In September 2026, Ksubi gained share of searches among streetwear brands in Australia, from 10% to 10.8%. - In September 2026, Butter Goods gained share of searches among streetwear brands in Australia, from 6.7% to 7.2%. - In September 2026, I Love Ugly lost share of searches among streetwear brands in Australia, from 18.3% to 13.2%. - Represent’s share of searches among streetwear brands in Australia has lost ground for 3 months in a row, from 5.2% to 2.1% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear brands | 6.6K | 6.4% | 6 | | Nov 2025 | Streetwear brands | 12.1K | 8.1% | 4 | | Dec 2025 | Streetwear brands | 9.9K | 8.4% | 4 | | Jan 2026 | Streetwear brands | 5.4K | 6% | 6 | | Feb 2026 | Streetwear brands | 5.4K | 6.4% | 6 | | Mar 2026 | Streetwear brands | 6.6K | 6.4% | 4 | | Apr 2026 | Streetwear brands | 8.1K | 6.9% | 4 | | May 2026 | Streetwear brands | 9.9K | 8.5% | 4 | | Jun 2026 | Streetwear brands | 8.1K | 7.7% | 4 | | Jul 2026 | Streetwear brands | 8.1K | 8.2% | 4 | | Aug 2026 | Streetwear brands | 8.1K | 6.7% | 4 | | Sep 2026 | Streetwear brands | 8.1K | 7.2% | 4 | ## How are Butter Goods’ branded searches counted? Brandwave collects information about searches that people make online using Butter Goods’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “butter goods” ## Which streetwear brands compete with Butter Goods? - [Stüssy](/demand/au/brands/stussy): Head-to-head: /demand/au/compare/butter-goods-vs-stussy - [I Love Ugly](/demand/au/brands/i-love-ugly): Head-to-head: /demand/au/compare/butter-goods-vs-i-love-ugly - [Ksubi](/demand/au/brands/ksubi): Head-to-head: /demand/au/compare/butter-goods-vs-ksubi - [Corteiz](/demand/au/brands/corteiz): Head-to-head: /demand/au/compare/butter-goods-vs-corteiz - [Kith](/demand/au/brands/kith): Head-to-head: /demand/au/compare/butter-goods-vs-kith - [Carhartt WIP](/demand/au/brands/carhartt-wip) - [Fear of God Essentials](/demand/au/brands/fear-of-god-essentials) - [Thrills](/demand/au/brands/thrills) - [Represent](/demand/au/brands/represent) - [Huffer](/demand/au/brands/huffer) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Butter Goods: search popularity in Australia". https://gobrandwave.com/demand/au/brands/butter-goods This page is also available as HTML at https://gobrandwave.com/demand/au/brands/butter-goods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.