--- title: "Bulmers: search popularity in Australia" description: "Bulmers makes cider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bulmers-cider" publisher: "Brandwave" --- # Bulmers: search popularity in Australia Bulmers makes cider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bulmers - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among cider brands**: 3.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cider brands | 6 | 3.4% | 720 | - [Cider brands](/demand/au/categories/au-cider-brands) ## Top cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bulmers was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bulmers is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Somersby | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Strongbow | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Willie Smith's | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Mercury Cider | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Rekorderlig | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Bulmers | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kopparberg | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cider brands - Asked ChatGPT "What's the best cider in Australia?": 1. Willie Smith's - Asked ChatGPT "Which Australian cider brands are worth trying?": 1. Mercury Cider, 2. Willie Smith's, 3. Strongbow, 4. Somersby - Asked ChatGPT "What are the most popular cider brands in Australia?": 1. Somersby, 2. Strongbow, 3. Mercury Cider, 4. Bulmers, 5. Rekorderlig - Searched Google, AI Overview "best cider australia": 1. Willie Smith's, 2. Somersby, 3. Strongbow, 4. Rekorderlig Not named in any answer: Kopparberg. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Bulmers changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bulmers in Australia fell from 880 to 720. - Across the 12 months ending September 2026, Bulmers’ share of searches among cider brands in Australia peaked at 5.4% in December 2025 and was lowest at 3.3% in August 2026. ## How did search popularity change for Australia cider brands in September 2026? - In September 2026, Somersby gained share of searches among cider brands in Australia, from 54.8% to 57.6%. - In September 2026, Rekorderlig gained share of searches among cider brands in Australia, from 13.3% to 13.8%. - In September 2026, Mercury Cider lost share of searches among cider brands in Australia, from 10.5% to 9%. - In September 2026, Kopparberg lost share of searches among cider brands in Australia, from 8.8% to 7.6%. - In September 2026, Strongbow lost share of searches among cider brands in Australia, from 7.2% to 6.2%. - Estimated monthly branded searches for Willie Smith's in Australia fell 33.3% over 12 measured months, from 720 to 480 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cider brands | 880 | 3.8% | 6 | | Nov 2025 | Cider brands | 880 | 4.4% | 6 | | Dec 2025 | Cider brands | 1.3K | 5.4% | 6 | | Jan 2026 | Cider brands | 720 | 4.1% | 6 | | Feb 2026 | Cider brands | 590 | 3.5% | 6 | | Mar 2026 | Cider brands | 720 | 4.3% | 6 | | Apr 2026 | Cider brands | 720 | 4.2% | 6 | | May 2026 | Cider brands | 720 | 4.3% | 6 | | Jun 2026 | Cider brands | 590 | 3.6% | 6 | | Jul 2026 | Cider brands | 590 | 3.5% | 6 | | Aug 2026 | Cider brands | 590 | 3.3% | 6 | | Sep 2026 | Cider brands | 720 | 3.4% | 6 | ## How are Bulmers’ branded searches counted? Brandwave collects information about searches that people make online using Bulmers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bulmers” ## Which cider brands compete with Bulmers? - [Somersby](/demand/au/brands/somersby) - [Rekorderlig](/demand/au/brands/rekorderlig): Head-to-head: /demand/au/compare/bulmers-cider-vs-rekorderlig - [Mercury Cider](/demand/au/brands/mercury-cider): Head-to-head: /demand/au/compare/bulmers-cider-vs-mercury-cider - [Kopparberg](/demand/au/brands/kopparberg): Head-to-head: /demand/au/compare/bulmers-cider-vs-kopparberg - [Strongbow](/demand/au/brands/strongbow): Head-to-head: /demand/au/compare/bulmers-cider-vs-strongbow - [Willie Smith's](/demand/au/brands/willie-smiths): Head-to-head: /demand/au/compare/bulmers-cider-vs-willie-smiths ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bulmers: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bulmers-cider This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bulmers-cider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.