--- title: "Bulla: search popularity in Australia" description: "Bulla is an Australian dairy company that makes ice cream, cream and cheese. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bulla" publisher: "Brandwave" --- # Bulla: search popularity in Australia Bulla is an Australian dairy company that makes ice cream, cream and cheese. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bulla - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among ice cream brands**: 11.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ice cream brands | 3 | 11.3% | 12.1K | - [Ice cream brands](/demand/au/categories/au-ice-cream-brands) ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bulla was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bulla is the most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bulla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Connoisseur | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Peters | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Streets | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Norco | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Weis | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Golden Gaytime | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Magnum | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "What's the best supermarket ice cream in Australia?": 1. Connoisseur, 2. Bulla, 3. Weis - Asked ChatGPT "Which ice cream brand is most popular in Australia?": 1. Bulla, 2. Peters, 3. Connoisseur, 4. Streets, 5. Golden Gaytime - Asked ChatGPT "What's the best ice cream tub to buy?": 1. Bulla, 2. Connoisseur - Searched Google, AI Overview "ice cream brands": 1. Bulla, 2. Peters, 3. Streets, 4. Norco, 5. Connoisseur, 6. Magnum, 7. Golden Gaytime, 8. Weis - Searched Google, AI Overview "best ice cream": 1. Connoisseur, 2. Magnum Not named in any answer: Ben & Jerry's. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Bulla changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bulla in Australia held steady at 12.1K. - Across the 12 months ending September 2026, Bulla’s share of searches among ice cream brands in Australia peaked at 14.6% in January 2026 and was lowest at 9% in August 2026. ## How did search popularity change for Australia ice cream brands in September 2026? - In September 2026, Bulla overtook Magnum to rank 3rd among ice cream brands in Australia, with 11.3% of the searches. - In September 2026, Weis overtook Streets to rank 7th among ice cream brands in Australia, with 5% of the searches. - In September 2026, Connoisseur gained share of searches among ice cream brands in Australia, from 30.1% to 30.8%. - In September 2026, Ben & Jerry's lost share of searches among ice cream brands in Australia, from 24.6% to 20.7%. - In September 2026, Magnum lost share of searches among ice cream brands in Australia, from 11% to 9.2%. - In September 2026, Golden Gaytime rose from 5th to 4th among ice cream brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ice cream brands | 12.1K | 11.6% | 3 | | Nov 2025 | Ice cream brands | 12.1K | 12.3% | 3 | | Dec 2025 | Ice cream brands | 14.8K | 13.9% | 3 | | Jan 2026 | Ice cream brands | 18.1K | 14.6% | 3 | | Feb 2026 | Ice cream brands | 14.8K | 13.8% | 3 | | Mar 2026 | Ice cream brands | 14.8K | 14% | 3 | | Apr 2026 | Ice cream brands | 12.1K | 12.5% | 3 | | May 2026 | Ice cream brands | 12.1K | 10.5% | 3 | | Jun 2026 | Ice cream brands | 9.9K | 10.8% | 3 | | Jul 2026 | Ice cream brands | 9.9K | 10.2% | 3 | | Aug 2026 | Ice cream brands | 9.9K | 9% | 4 | | Sep 2026 | Ice cream brands | 12.1K | 11.3% | 3 | ## How are Bulla’s branded searches counted? Brandwave collects information about searches that people make online using Bulla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bulla ice cream” ## Which ice cream brands compete with Bulla? - [Connoisseur](/demand/au/brands/connoisseur): Head-to-head: /demand/au/compare/bulla-vs-connoisseur - [Ben & Jerry's](/demand/au/brands/ben-and-jerrys): Head-to-head: /demand/au/compare/ben-and-jerrys-vs-bulla - [Golden Gaytime](/demand/au/brands/golden-gaytime): Head-to-head: /demand/au/compare/bulla-vs-golden-gaytime - [Magnum](/demand/au/brands/magnum): Head-to-head: /demand/au/compare/bulla-vs-magnum - [Peters](/demand/au/brands/peters-ice-cream): Head-to-head: /demand/au/compare/bulla-vs-peters-ice-cream - [Weis](/demand/au/brands/weis) - [Streets](/demand/au/brands/streets) - [Norco](/demand/au/brands/norco-ice-cream) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bulla: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bulla This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bulla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.