--- title: "Brooks: search popularity in Australia" description: "Brooks offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/brooks" publisher: "Brandwave" --- # Brooks: search popularity in Australia Brooks offers running shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Brooks - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among running shoe brands**: 6.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Running shoe brands | 6 | 6.9% | 5.4K | - [Running shoe brands](/demand/au/categories/au-running-shoe-brands) ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Brooks was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Brooks is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Brooks | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Saucony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | HOKA | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | On | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about running shoe brands - Asked ChatGPT "What are the best running shoes in Australia?": 1. ASICS, 2. Brooks, 3. Saucony, 4. HOKA - Asked ChatGPT "Which running shoe brand is best for beginners?": 1. ASICS, 2. Brooks, 3. New Balance, 4. HOKA - Asked ChatGPT "Which running shoes are best for flat feet?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Saucony, 5. New Balance, 6. On - Searched Google, AI Overview "running shoes": 1. ASICS, 2. New Balance, 3. HOKA, 4. Saucony, 5. Nike - Searched Google, AI Overview "best running shoes": 1. New Balance, 2. Brooks, 3. ASICS, 4. Saucony, 5. Nike Not named in any answer: Adidas and Mizuno. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Brooks changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Brooks in Australia rose from 4.4K to 5.4K. - Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in Australia peaked at 13.4% in July 2026 and was lowest at 6% in November 2025. ## How did search popularity change for Australia running shoe brands in September 2026? - In September 2026, On overtook Brooks and New Balance to rank 4th among running shoe brands in Australia, with 12.6% of the searches. - In September 2026, Nike gained share of searches among running shoe brands in Australia, from 27.7% to 28.2%. - In September 2026, Brooks lost share of searches among running shoe brands in Australia, from 10.1% to 6.9%. - ASICS’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 12.9% to 18.8% in September 2026. - New Balance’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 7% to 10.3% in September 2026. - HOKA’s share of searches among running shoe brands in Australia has gained ground for 3 months in a row, from 4.7% to 6.9% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Running shoe brands | 4.4K | 6.7% | 6 | | Nov 2025 | Running shoe brands | 4.4K | 6% | 7 | | Dec 2025 | Running shoe brands | 4.4K | 7.3% | 6 | | Jan 2026 | Running shoe brands | 4.4K | 6% | 7 | | Feb 2026 | Running shoe brands | 4.4K | 7.2% | 6 | | Mar 2026 | Running shoe brands | 4.4K | 6.5% | 6 | | Apr 2026 | Running shoe brands | 8.1K | 10.3% | 5 | | May 2026 | Running shoe brands | 12.1K | 13.3% | 4 | | Jun 2026 | Running shoe brands | 12.1K | 12.9% | 4 | | Jul 2026 | Running shoe brands | 9.9K | 13.4% | 4 | | Aug 2026 | Running shoe brands | 8.1K | 10.1% | 4 | | Sep 2026 | Running shoe brands | 5.4K | 6.9% | 6 | ## How are Brooks’ branded searches counted? Brandwave collects information about searches that people make online using Brooks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “brooks running shoes” ## Which running shoe brands compete with Brooks? - [Nike](/demand/au/brands/nike) - [ASICS](/demand/au/brands/asics) - [Adidas](/demand/au/brands/adidas): Head-to-head: /demand/au/compare/adidas-vs-brooks - [On](/demand/au/brands/on): Head-to-head: /demand/au/compare/brooks-vs-on - [New Balance](/demand/au/brands/new-balance): Head-to-head: /demand/au/compare/brooks-vs-new-balance - [HOKA](/demand/au/brands/hoka): Head-to-head: /demand/au/compare/brooks-vs-hoka - [Saucony](/demand/au/brands/saucony): Head-to-head: /demand/au/compare/brooks-vs-saucony - [Mizuno](/demand/au/brands/mizuno) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Brooks: search popularity in Australia". https://gobrandwave.com/demand/au/brands/brooks This page is also available as HTML at https://gobrandwave.com/demand/au/brands/brooks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.