--- title: "Briggs & Riley: search popularity in Australia" description: "Briggs & Riley makes luggage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/briggs-and-riley" publisher: "Brandwave" --- # Briggs & Riley: search popularity in Australia Briggs & Riley makes luggage. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Briggs & Riley - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among luggage brands**: 1.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Luggage brands | 8 | 1.6% | 1.6K | - [Luggage brands](/demand/au/categories/au-luggage-brands) ## Top luggage brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Briggs & Riley was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Briggs & Riley is the sixth most recommended of the 13. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Samsonite | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Antler | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | American Tourister | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | July | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Rimowa | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Briggs & Riley | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Tosca | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tumi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Delsey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Away | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BÉIS | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Calpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about luggage brands - Asked ChatGPT "Which luggage brand should I buy in Australia?": 1. Samsonite, 2. American Tourister, 3. July, 4. Antler, 5. Rimowa - Asked ChatGPT "What are the best suitcase brands?": 1. Samsonite, 2. July, 3. Antler, 4. American Tourister, 5. Briggs & Riley, 6. Rimowa - Asked ChatGPT "What is the best carry on luggage?": 1. July, 2. Samsonite, 3. Antler - Searched Google, AI Overview "suitcase": 1. American Tourister, 2. Antler, 3. Samsonite - Searched Google, AI Overview "carry on luggage": 1. Antler, 2. American Tourister, 3. Samsonite Not named in any answer: Tosca, Tumi, Delsey, Away, BÉIS, Monos and Calpak. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Briggs & Riley changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Briggs & Riley in Australia rose from 1.3K to 1.6K. - Across the 12 months ending September 2026, Briggs & Riley rose from 9th to 8th among luggage brands in Australia. ## How did search popularity change for Australia luggage brands in September 2026? - In September 2026, Rimowa gained share of searches among luggage brands in Australia, from 20.7% to 22.6%. - In September 2026, Samsonite gained share of searches among luggage brands in Australia, from 16.9% to 18.4%. - In September 2026, Antler gained share of searches among luggage brands in Australia, from 13.8% to 15.1%. - In September 2026, July lost share of searches among luggage brands in Australia, from 25.3% to 22.6%. - In September 2026, American Tourister lost share of searches among luggage brands in Australia, from 7.6% to 6.7%. - In September 2026, BÉIS lost share of searches among luggage brands in Australia, from 1.8% to 1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Luggage brands | 1.3K | 1.2% | 9 | | Nov 2025 | Luggage brands | 2.4K | 1.5% | 9 | | Dec 2025 | Luggage brands | 1.9K | 1.5% | 8 | | Jan 2026 | Luggage brands | 1.9K | 1.7% | 8 | | Feb 2026 | Luggage brands | 1.3K | 1.3% | 9 | | Mar 2026 | Luggage brands | 1.6K | 1.6% | 8 | | Apr 2026 | Luggage brands | 1.6K | 1.8% | 8 | | May 2026 | Luggage brands | 1.6K | 1.5% | 8 | | Jun 2026 | Luggage brands | 1.9K | 1.7% | 8 | | Jul 2026 | Luggage brands | 1.9K | 1.9% | 9 | | Aug 2026 | Luggage brands | 1.9K | 1.8% | 9 | | Sep 2026 | Luggage brands | 1.6K | 1.6% | 8 | ## How are Briggs & Riley’s branded searches counted? Brandwave collects information about searches that people make online using Briggs & Riley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “briggs and riley” ## Which luggage brands compete with Briggs & Riley? - [July](/demand/au/brands/july) - [Rimowa](/demand/au/brands/rimowa) - [Samsonite](/demand/au/brands/samsonite) - [Antler](/demand/au/brands/antler) - [American Tourister](/demand/au/brands/american-tourister): Head-to-head: /demand/au/compare/american-tourister-vs-briggs-and-riley - [Tosca](/demand/au/brands/tosca-luggage): Head-to-head: /demand/au/compare/briggs-and-riley-vs-tosca-luggage - [Tumi](/demand/au/brands/tumi): Head-to-head: /demand/au/compare/briggs-and-riley-vs-tumi - [Delsey](/demand/au/brands/delsey): Head-to-head: /demand/au/compare/briggs-and-riley-vs-delsey - [Away](/demand/au/brands/away): Head-to-head: /demand/au/compare/away-vs-briggs-and-riley - [BÉIS](/demand/au/brands/beis) - [Monos](/demand/au/brands/monos) - [Calpak](/demand/au/brands/calpak) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Briggs & Riley: search popularity in Australia". https://gobrandwave.com/demand/au/brands/briggs-and-riley This page is also available as HTML at https://gobrandwave.com/demand/au/brands/briggs-and-riley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.