--- title: "Braun: search popularity in Australia" description: "Braun offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/braun" publisher: "Brandwave" --- # Braun: search popularity in Australia Braun offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Braun - **Owned by**: Procter & Gamble - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among shaver and razor brands**: 5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Shaver and razor brands | 4 | 5% | 2.9K | - [Shaver and razor brands](/demand/au/categories/au-shaver-and-razor-brands) ## Top shaver and razor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Braun is the joint most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gillette | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Philips | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Braun | 1st | 1 of 3 | 0 of 2 | 1 of 5 | | BIC | 1st | 0 of 3 | 1 of 2 | 1 of 5 | | Panasonic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Schick | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Remington | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Manscaped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dollar Shave Club | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shaver and razor brands - Asked ChatGPT "Which razor should I buy in Australia?": 1. Gillette, 2. Philips - Asked ChatGPT "What are the best electric shaver brands?": 1. Braun, 2. Panasonic, 3. Philips, 4. Remington - Asked ChatGPT "What's the best razor for sensitive skin?": 1. Gillette, 2. Philips - Searched Google, AI Overview "razor": 1. BIC, 2. Schick - Searched Google, AI Overview "electric shaver": 1. Philips Not named in any answer: Manscaped and Dollar Shave Club. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Braun changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Braun in Australia rose from 2.4K to 2.9K. - Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in Australia increased from 4.2% to 5%. - Across the 12 months ending September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia. ## How did search popularity change for Australia shaver and razor brands in September 2026? - In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches. - In September 2026, Manscaped gained share of searches among shaver and razor brands in Australia, from 45.7% to 46.6%. - In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%. - In September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia. - In September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia. - In September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Shaver and razor brands | 2.4K | 4.2% | 5 | | Nov 2025 | Shaver and razor brands | 3.6K | 4.6% | 4 | | Dec 2025 | Shaver and razor brands | 3.6K | 4.5% | 4 | | Jan 2026 | Shaver and razor brands | 2.4K | 4.5% | 5 | | Feb 2026 | Shaver and razor brands | 1.9K | 4.4% | 5 | | Mar 2026 | Shaver and razor brands | 1.9K | 4.3% | 5 | | Apr 2026 | Shaver and razor brands | 1.9K | 4.3% | 5 | | May 2026 | Shaver and razor brands | 1.9K | 4.3% | 5 | | Jun 2026 | Shaver and razor brands | 2.4K | 5% | 5 | | Jul 2026 | Shaver and razor brands | 2.4K | 4.4% | 5 | | Aug 2026 | Shaver and razor brands | 2.9K | 4.9% | 5 | | Sep 2026 | Shaver and razor brands | 2.9K | 5% | 4 | ## How are Braun’s branded searches counted? Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “braun shaver” ## Which shaver and razor brands compete with Braun? - [Manscaped](/demand/au/brands/manscaped): Head-to-head: /demand/au/compare/braun-vs-manscaped - [Gillette](/demand/au/brands/gillette): Head-to-head: /demand/au/compare/braun-vs-gillette - [Philips](/demand/au/brands/philips): Head-to-head: /demand/au/compare/braun-vs-philips - [Dollar Shave Club](/demand/au/brands/dollar-shave-club): Head-to-head: /demand/au/compare/braun-vs-dollar-shave-club - [Schick](/demand/au/brands/schick): Head-to-head: /demand/au/compare/braun-vs-schick - [Remington](/demand/au/brands/remington-grooming) - [Panasonic](/demand/au/brands/panasonic) - [BIC](/demand/au/brands/bic) ## Who owns Braun? Braun is owned by Procter & Gamble. Brandwave also tracks Native, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in Australia. - [Procter & Gamble](/demand/au/companies/procter-and-gamble): Owns 17 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Braun? Braun is owned by Procter & Gamble. Brandwave also tracks Native, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in Australia. ## Cite this page Brandwave. "Braun: search popularity in Australia". https://gobrandwave.com/demand/au/brands/braun This page is also available as HTML at https://gobrandwave.com/demand/au/brands/braun. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.