--- title: "Bowers & Wilkins: search popularity in Australia" description: "Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bowers-wilkins" publisher: "Brandwave" --- # Bowers & Wilkins: search popularity in Australia Bowers & Wilkins offers over-ear headphones. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bowers & Wilkins - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among speaker brands**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Speaker brands | 7 | 2.3% | 3.6K | - [Speaker brands](/demand/au/categories/au-speaker-brands) ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowers & Wilkins is the third most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | KEF | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Bowers & Wilkins | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Sonos | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Bose | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Sony | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Ultimate Ears | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Marshall | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Edifier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Q Acoustics | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | DALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "What's the best bluetooth speaker in Australia?": 1. JBL, 2. Bose - Asked ChatGPT "Which home speaker brand has the best sound?": 1. KEF, 2. Bowers & Wilkins, 3. Sonos, 4. JBL - Asked ChatGPT "Which wireless speaker is best for parties?": 1. JBL, 2. Sony - Searched Google, AI Overview "bluetooth speaker": 1. Sony, 2. JBL - Searched Google, AI Overview "speakers": 1. JBL Not named in any answer: Ultimate Ears, Marshall, Bang & Olufsen, Edifier, Q Acoustics and DALI. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Bowers & Wilkins changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bowers & Wilkins in Australia fell from 4.4K to 3.6K. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in Australia decreased from 3.2% to 2.3%. - Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands in Australia peaked at 3.8% in May 2026 and was lowest at 2% in December 2025. ## How did search popularity change for Australia speaker brands in September 2026? - In September 2026, Ultimate Ears overtook Marshall to rank 3rd among speaker brands in Australia, with 8% of the searches. - In September 2026, JBL gained share of searches among speaker brands in Australia, from 46.9% to 48.1%. - In September 2026, Marshall lost share of searches among speaker brands in Australia, from 9.4% to 7.9%. - Estimated monthly branded searches for Edifier in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. - Estimated monthly branded searches for Bang & Olufsen in Australia rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. - Estimated monthly branded searches for Bowers & Wilkins in Australia fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Speaker brands | 4.4K | 3.2% | 7 | | Nov 2025 | Speaker brands | 5.4K | 2.6% | 7 | | Dec 2025 | Speaker brands | 4.4K | 2% | 7 | | Jan 2026 | Speaker brands | 3.6K | 2.7% | 7 | | Feb 2026 | Speaker brands | 3.6K | 3.6% | 7 | | Mar 2026 | Speaker brands | 3.6K | 3.4% | 7 | | Apr 2026 | Speaker brands | 3.6K | 2.9% | 7 | | May 2026 | Speaker brands | 4.4K | 3.8% | 7 | | Jun 2026 | Speaker brands | 4.4K | 3.3% | 7 | | Jul 2026 | Speaker brands | 4.4K | 3.3% | 7 | | Aug 2026 | Speaker brands | 4.4K | 2.8% | 7 | | Sep 2026 | Speaker brands | 3.6K | 2.3% | 7 | ## How are Bowers & Wilkins’ branded searches counted? Brandwave collects information about searches that people make online using Bowers & Wilkins’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bowers and wilkins” ## Which speaker brands compete with Bowers & Wilkins? - [JBL](/demand/au/brands/jbl) - [Sonos](/demand/au/brands/sonos) - [Ultimate Ears](/demand/au/brands/ultimate-ears) - [Marshall](/demand/au/brands/marshall-audio): Head-to-head: /demand/au/compare/bowers-wilkins-vs-marshall-audio - [Bang & Olufsen](/demand/au/brands/bang-and-olufsen): Head-to-head: /demand/au/compare/bang-and-olufsen-vs-bowers-wilkins - [Bose](/demand/au/brands/bose): Head-to-head: /demand/au/compare/bose-vs-bowers-wilkins - [Edifier](/demand/au/brands/edifier): Head-to-head: /demand/au/compare/bowers-wilkins-vs-edifier - [Sony](/demand/au/brands/sony): Head-to-head: /demand/au/compare/bowers-wilkins-vs-sony - [KEF](/demand/au/brands/kef) - [Q Acoustics](/demand/au/brands/q-acoustics) - [DALI](/demand/au/brands/dali) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bowers & Wilkins: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bowers-wilkins This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bowers-wilkins. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.