--- title: "Bow Wow Meow: search popularity in Australia" description: "Bow Wow Meow sells pet insurance for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bow-wow-meow" publisher: "Brandwave" --- # Bow Wow Meow: search popularity in Australia Bow Wow Meow sells pet insurance for dogs and cats. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bow Wow Meow - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among pet insurance providers**: 18.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet insurance providers | 2 | 18.4% | 13.5K | - [Pet insurance providers](/demand/au/categories/au-pet-insurance-providers) ## Top pet insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bow Wow Meow was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bow Wow Meow is the fifth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RSPCA Pet Insurance | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Budget Direct | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Knose | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Medibank | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Bow Wow Meow | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Petsy | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Everyday Pet Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bupa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Petcover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet insurance providers - Asked ChatGPT "Which pet insurance should I get in Australia?": 1. RSPCA Pet Insurance, 2. Knose - Asked ChatGPT "What are the best pet insurance providers in Australia?": 1. Budget Direct, 2. Knose - Asked ChatGPT "What's the best pet insurance in Australia for a puppy?": 1. RSPCA Pet Insurance, 2. Medibank, 3. Budget Direct - Searched Google, AI Overview "pet insurance": 1. RSPCA Pet Insurance, 2. Budget Direct, 3. Petsy - Searched Google, AI Overview "best pet insurance australia": 1. Budget Direct, 2. Knose, 3. RSPCA Pet Insurance, 4. Bow Wow Meow, 5. Medibank Not named in any answer: Everyday Pet Insurance, Bupa and Petcover. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Bow Wow Meow changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bow Wow Meow in Australia rose from 12.3K to 13.5K. - Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia increased from 16.3% to 18.4%. - Across the 12 months ending September 2026, Bow Wow Meow’s share of searches among pet insurance providers in Australia peaked at 22.6% in July 2026 and was lowest at 15.4% in November 2025. - Across the 12 months ending September 2026, Bow Wow Meow rose from 3rd to 2nd among pet insurance providers in Australia. ## How did search popularity change for Australia pet insurance providers in September 2026? - In September 2026, Knose overtook Medibank to rank 4th among pet insurance providers in Australia, with 11.3% of the searches. - In September 2026, Everyday Pet Insurance gained share of searches among pet insurance providers in Australia, from 24.3% to 26.2%. - In September 2026, RSPCA Pet Insurance gained share of searches among pet insurance providers in Australia, from 15.3% to 16.5%. - In September 2026, Bow Wow Meow lost share of searches among pet insurance providers in Australia, from 22.1% to 18.4%. - In September 2026, Medibank lost share of searches among pet insurance providers in Australia, from 10.2% to 9%. - Estimated monthly branded searches for Budget Direct in Australia rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet insurance providers | 12.3K | 16.3% | 3 | | Nov 2025 | Pet insurance providers | 11K | 15.4% | 3 | | Dec 2025 | Pet insurance providers | 13.5K | 18% | 2 | | Jan 2026 | Pet insurance providers | 16.5K | 17.6% | 2 | | Feb 2026 | Pet insurance providers | 14.3K | 17.6% | 2 | | Mar 2026 | Pet insurance providers | 14.3K | 16.4% | 3 | | Apr 2026 | Pet insurance providers | 14.3K | 17.4% | 3 | | May 2026 | Pet insurance providers | 14.3K | 17.9% | 2 | | Jun 2026 | Pet insurance providers | 15.3K | 19.4% | 2 | | Jul 2026 | Pet insurance providers | 18.7K | 22.6% | 2 | | Aug 2026 | Pet insurance providers | 17.5K | 22.1% | 2 | | Sep 2026 | Pet insurance providers | 13.5K | 18.4% | 2 | ## How are Bow Wow Meow’s branded searches counted? Brandwave collects information about searches that people make online using Bow Wow Meow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bow wow meow” - “bow wow meow pet insurance” ## Which pet insurance providers compete with Bow Wow Meow? - [Everyday Pet Insurance](/demand/au/brands/everyday-pet-insurance): Head-to-head: /demand/au/compare/bow-wow-meow-vs-everyday-pet-insurance - [RSPCA Pet Insurance](/demand/au/brands/rspca-pet-insurance): Head-to-head: /demand/au/compare/bow-wow-meow-vs-rspca-pet-insurance - [Knose](/demand/au/brands/knose): Head-to-head: /demand/au/compare/bow-wow-meow-vs-knose - [Medibank](/demand/au/brands/medibank): Head-to-head: /demand/au/compare/bow-wow-meow-vs-medibank - [Budget Direct](/demand/au/brands/budget-direct): Head-to-head: /demand/au/compare/bow-wow-meow-vs-budget-direct - [Bupa](/demand/au/brands/bupa) - [Petsy](/demand/au/brands/petsy) - [Petcover](/demand/au/brands/petcover) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bow Wow Meow: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bow-wow-meow This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bow-wow-meow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.