--- title: "Bosch: search popularity in Australia" description: "Bosch offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bosch" publisher: "Brandwave" --- # Bosch: search popularity in Australia Bosch offers washing machines and laundry appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bosch - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among power tool brands**: 0.53% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Power tool brands | 10 | 0.53% | 720 | | Washing machine brands | 3 | 12.8% | 14.8K | | Fridge brands | 12 | 1.8% | 1.9K | | Dishwasher brands | 1 | 25.8% | 22.2K | - [Power tool brands](/demand/au/categories/au-power-tool-brands) - [Washing machine brands](/demand/au/categories/au-washing-machine-brands) - [Fridge brands](/demand/au/categories/au-fridge-brands) - [Dishwasher brands](/demand/au/categories/au-dishwasher-brands) ## Top power tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milwaukee | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | DeWalt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Ozito | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Festool | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | AEG Powertools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about power tool brands - Asked ChatGPT "What's the best power tool brand in Australia?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Ryobi, 5. Bosch, 6. Ozito, 7. Festool - Asked ChatGPT "What are the best cordless power tool brands?": 1. Milwaukee, 2. Makita, 3. DeWalt, 4. Bosch, 5. Ryobi, 6. Festool, 7. Ozito - Asked ChatGPT "Which cordless drill brand do tradies use?": 1. Makita, 2. Milwaukee, 3. DeWalt, 4. Bosch - Searched Google, AI Overview "power tools": 1. DeWalt, 2. Milwaukee, 3. Makita, 4. Bosch - Searched Google, AI Overview "cordless drill": named none of the brands we track Not named in any answer: AEG Powertools, HiKOKI and Metabo. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Bosch changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in Australia rose from 36.2K to 39.6K. - Across the 12 months ending September 2026, Bosch’s share of searches among power tool brands in Australia held steady, from 0.71% to 0.53%. - Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in Australia peaked at 14.6% in November 2025 and was lowest at 8.9% in March 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among fridge brands in Australia held steady, from 1.9% to 1.8%. - Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in Australia increased from 21.5% to 25.8%. - Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in Australia peaked at 26.7% in June 2026 and was lowest at 21.4% in January 2026. ## How did search popularity change for Australia power tool brands in September 2026? - In September 2026, Ryobi gained share of searches among power tool brands in Australia, from 30.6% to 36.4%. - In September 2026, Milwaukee lost share of searches among power tool brands in Australia, from 15.9% to 12.6%. - In September 2026, Festool lost share of searches among power tool brands in Australia, from 5% to 4%. - In September 2026, Makita lost share of searches among power tool brands in Australia, from 20.5% to 19.9%. - DeWalt’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 14.7% to 10.9% in September 2026. - HiKOKI’s share of searches among power tool brands in Australia has lost ground for 3 months in a row, from 4.4% to 3.2% in September 2026. ## How did search popularity change for Australia washing machine brands in September 2026? - In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches. - In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches. - In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches. - In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches. - In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%. - In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%. ## How did search popularity change for Australia fridge brands in September 2026? - In September 2026, Hisense gained share of searches among fridge brands in Australia, from 11.6% to 14.3%. - In September 2026, Mitsubishi Electric lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - In September 2026, Smeg lost share of searches among fridge brands in Australia, from 7.8% to 6.4%. - In September 2026, Electrolux lost share of searches among fridge brands in Australia, from 3.5% to 2.8%. - Haier’s share of searches among fridge brands in Australia has gained ground for 3 months in a row, from 6.3% to 7.8% in September 2026. - In September 2026, CHiQ rose from 9th to 7th among fridge brands in Australia. ## How did search popularity change for Australia dishwasher brands in September 2026? - In September 2026, Bosch gained share of searches among dishwasher brands in Australia, from 25.2% to 25.8%. - In September 2026, Smeg lost share of searches among dishwasher brands in Australia, from 6.1% to 5.1%. - In September 2026, Beko lost share of searches among dishwasher brands in Australia, from 3.3% to 2.8%. - Fisher & Paykel’s share of searches among dishwasher brands in Australia has gained ground for 3 months in a row, from 8% to 9.4% in September 2026. - In September 2026, Electrolux rose from 12th to 11th among dishwasher brands in Australia. - In September 2026, Esatto rose from 13th to 12th among dishwasher brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Power tool brands | 880 | 0.71% | 10 | | Nov 2025 | Power tool brands | 1K | 0.73% | 10 | | Dec 2025 | Power tool brands | 880 | 0.66% | 10 | | Jan 2026 | Power tool brands | 720 | 0.57% | 10 | | Feb 2026 | Power tool brands | 720 | 0.71% | 10 | | Mar 2026 | Power tool brands | 720 | 0.59% | 10 | | Apr 2026 | Power tool brands | 720 | 0.65% | 10 | | May 2026 | Power tool brands | 880 | 0.73% | 10 | | Jun 2026 | Power tool brands | 1K | 0.81% | 10 | | Jul 2026 | Power tool brands | 880 | 0.84% | 10 | | Aug 2026 | Power tool brands | 880 | 0.67% | 10 | | Sep 2026 | Power tool brands | 720 | 0.53% | 10 | | Oct 2025 | Washing machine brands | 14.8K | 12.9% | 3 | | Nov 2025 | Washing machine brands | 18.1K | 14.6% | 1 | | Dec 2025 | Washing machine brands | 14.8K | 13.7% | 2 | | Jan 2026 | Washing machine brands | 14.8K | 12.6% | 3 | | Feb 2026 | Washing machine brands | 12.1K | 10.7% | 3 | | Mar 2026 | Washing machine brands | 12.1K | 8.9% | 3 | | Apr 2026 | Washing machine brands | 14.8K | 11.8% | 3 | | May 2026 | Washing machine brands | 14.8K | 11% | 3 | | Jun 2026 | Washing machine brands | 18.1K | 12.2% | 2 | | Jul 2026 | Washing machine brands | 14.8K | 11.5% | 3 | | Aug 2026 | Washing machine brands | 14.8K | 11.3% | 3 | | Sep 2026 | Washing machine brands | 14.8K | 12.8% | 3 | | Oct 2025 | Fridge brands | 2.4K | 1.9% | 12 | | Nov 2025 | Fridge brands | 3.6K | 2.3% | 11 | | Dec 2025 | Fridge brands | 2.9K | 2.2% | 11 | | Jan 2026 | Fridge brands | 2.4K | 1.7% | 12 | | Feb 2026 | Fridge brands | 2.4K | 2% | 12 | | Mar 2026 | Fridge brands | 2.4K | 1.9% | 12 | | Apr 2026 | Fridge brands | 2.4K | 2.2% | 12 | | May 2026 | Fridge brands | 2.4K | 2% | 12 | | Jun 2026 | Fridge brands | 2.4K | 1.9% | 12 | | Jul 2026 | Fridge brands | 1.9K | 1.8% | 12 | | Aug 2026 | Fridge brands | 1.9K | 1.8% | 12 | | Sep 2026 | Fridge brands | 1.9K | 1.8% | 12 | | Oct 2025 | Dishwasher brands | 18.1K | 21.5% | 1 | | Nov 2025 | Dishwasher brands | 22.2K | 22.2% | 1 | | Dec 2025 | Dishwasher brands | 18.1K | 21.6% | 1 | | Jan 2026 | Dishwasher brands | 18.1K | 21.4% | 1 | | Feb 2026 | Dishwasher brands | 18.1K | 23.5% | 1 | | Mar 2026 | Dishwasher brands | 22.2K | 25.7% | 1 | | Apr 2026 | Dishwasher brands | 18.1K | 22.3% | 1 | | May 2026 | Dishwasher brands | 22.2K | 24.4% | 1 | | Jun 2026 | Dishwasher brands | 27.1K | 26.7% | 1 | | Jul 2026 | Dishwasher brands | 22.2K | 24.7% | 1 | | Aug 2026 | Dishwasher brands | 22.2K | 25.2% | 1 | | Sep 2026 | Dishwasher brands | 22.2K | 25.8% | 1 | ## How are Bosch’s branded searches counted? Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bosch dishwasher” - “bosch fridge” - “bosch power tools” - “bosch washing machine” ## Which power tool brands compete with Bosch? - [Ryobi](/demand/au/brands/ryobi) - [Makita](/demand/au/brands/makita) - [Milwaukee](/demand/au/brands/milwaukee) - [DeWalt](/demand/au/brands/dewalt) - [Ozito](/demand/au/brands/ozito): Head-to-head: /demand/au/compare/bosch-vs-ozito - [Festool](/demand/au/brands/festool): Head-to-head: /demand/au/compare/bosch-vs-festool - [AEG Powertools](/demand/au/brands/aeg-power-tools): Head-to-head: /demand/au/compare/aeg-power-tools-vs-bosch - [HiKOKI](/demand/au/brands/hikoki): Head-to-head: /demand/au/compare/bosch-vs-hikoki - [Metabo](/demand/au/brands/metabo): Head-to-head: /demand/au/compare/bosch-vs-metabo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bosch: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bosch This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bosch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.