--- title: "Boost Mobile: search popularity in Australia" description: "Boost Mobile is a prepaid mobile provider on the Telstra network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/boost-mobile-au" publisher: "Brandwave" --- # Boost Mobile: search popularity in Australia Boost Mobile is a prepaid mobile provider on the Telstra network. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Boost Mobile - **Owned by**: Boost Tel - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among mobile providers**: 16.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Mobile providers | 3 | 16.2% | 90.5K | - [Mobile providers](/demand/au/categories/au-mobile-providers) ## Top mobile providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boost Mobile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Boost Mobile is the third most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Telstra | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | amaysim | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Boost Mobile | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | ALDI Mobile | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Vodafone | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Optus | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Belong | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Felix | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Kogan Mobile | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Tangerine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about mobile providers - Asked ChatGPT "Which mobile provider should I use in Australia?": 1. amaysim, 2. Telstra, 3. Boost Mobile, 4. Felix, 5. Optus - Asked ChatGPT "What are the best mobile providers in Australia?": 1. Telstra, 2. Optus, 3. Vodafone, 4. Boost Mobile, 5. ALDI Mobile, 6. Belong, 7. amaysim, 8. Kogan Mobile - Asked ChatGPT "What's the best prepaid phone plan in Australia for lots of data?": 1. Kogan Mobile, 2. Felix, 3. Boost Mobile, 4. Telstra - Searched Google, AI Overview "prepaid phone plans": 1. amaysim - Searched Google, AI Overview "sim only plans": 1. ALDI Mobile, 2. Belong, 3. amaysim, 4. Vodafone, 5. Telstra, 6. Optus Not named in any answer: Tangerine. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Boost Mobile changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Boost Mobile in Australia held steady at 90.5K. - Across the 12 months ending September 2026, Boost Mobile’s share of searches among mobile providers in Australia peaked at 18.6% in June 2026 and was lowest at 14.2% in February 2026. ## How did search popularity change for Australia mobile providers in September 2026? - In September 2026, Vodafone overtook Telstra to rank 5th among mobile providers in Australia, with 7.2% of the searches. - In September 2026, ALDI Mobile lost share of searches among mobile providers in Australia, from 24.7% to 24.1%. - In September 2026, amaysim lost share of searches among mobile providers in Australia, from 24.7% to 24.1%. - Estimated monthly branded searches for Tangerine in Australia rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026. - Estimated monthly branded searches for Optus in Australia rose 18% over 12 measured months, from 15K to 17.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Mobile providers | 90.5K | 16.3% | 3 | | Nov 2025 | Mobile providers | 90.5K | 14.9% | 3 | | Dec 2025 | Mobile providers | 90.5K | 16.1% | 3 | | Jan 2026 | Mobile providers | 90.5K | 15.7% | 3 | | Feb 2026 | Mobile providers | 74K | 14.2% | 3 | | Mar 2026 | Mobile providers | 90.5K | 15.8% | 3 | | Apr 2026 | Mobile providers | 90.5K | 16.2% | 3 | | May 2026 | Mobile providers | 90.5K | 16.2% | 3 | | Jun 2026 | Mobile providers | 110K | 18.6% | 3 | | Jul 2026 | Mobile providers | 90.5K | 15.4% | 3 | | Aug 2026 | Mobile providers | 90.5K | 16.6% | 3 | | Sep 2026 | Mobile providers | 90.5K | 16.2% | 3 | ## How are Boost Mobile’s branded searches counted? Brandwave collects information about searches that people make online using Boost Mobile’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “boost mobile” ## Which mobile providers compete with Boost Mobile? - [ALDI Mobile](/demand/au/brands/aldi-mobile): Head-to-head: /demand/au/compare/aldi-mobile-vs-boost-mobile-au - [amaysim](/demand/au/brands/amaysim): Head-to-head: /demand/au/compare/amaysim-vs-boost-mobile-au - [Kogan Mobile](/demand/au/brands/kogan-mobile): Head-to-head: /demand/au/compare/boost-mobile-au-vs-kogan-mobile - [Vodafone](/demand/au/brands/vodafone-au): Head-to-head: /demand/au/compare/boost-mobile-au-vs-vodafone-au - [Telstra](/demand/au/brands/telstra): Head-to-head: /demand/au/compare/boost-mobile-au-vs-telstra - [Belong](/demand/au/brands/belong) - [Felix](/demand/au/brands/felix-mobile) - [Optus](/demand/au/brands/optus) - [Tangerine](/demand/au/brands/tangerine-telecom) ## Who owns Boost Mobile? Boost Mobile is owned by Boost Tel. Brandwave does not track any other brands owned by Boost Tel. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Boost Mobile? Boost Mobile is owned by Boost Tel. Brandwave does not track any other brands owned by Boost Tel. ## Cite this page Brandwave. "Boost Mobile: search popularity in Australia". https://gobrandwave.com/demand/au/brands/boost-mobile-au This page is also available as HTML at https://gobrandwave.com/demand/au/brands/boost-mobile-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.