--- title: "Bonds: search popularity in Australia" description: "Bonds is a lingerie and underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bonds" publisher: "Brandwave" --- # Bonds: search popularity in Australia Bonds is a lingerie and underwear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bonds - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sleepwear brands**: 0.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sleepwear brands | 7 | 0.5% | 2.4K | | Lingerie brands | 6 | 2% | 5.4K | | Underwear brands | 2 | 24.1% | 17.7K | | Period care brands | 4 | 6% | 3.6K | - [Sleepwear brands](/demand/au/categories/au-sleepwear-brands) - [Lingerie brands](/demand/au/categories/au-lingerie-brands) - [Underwear brands](/demand/au/categories/au-underwear-brands) - [Period care brands](/demand/au/categories/au-period-care-brands) ## Top sleepwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bonds was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bonds is the eighth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Alexander | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Papinelle | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Sussan | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Kmart | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Piyama | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Boody | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Gingerlilly | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Homebodii | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sant and Abel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sleepwear brands - Asked ChatGPT "What are the best pyjama brands in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Boody, 4. Sussan, 5. Bonds, 6. Piyama, 7. Kmart - Asked ChatGPT "Where can I buy good quality women's pyjamas in Australia?": 1. Papinelle, 2. Peter Alexander, 3. Gingerlilly, 4. Boody, 5. Piyama, 6. Sussan - Asked ChatGPT "What are the most comfortable cotton pyjamas?": 1. Peter Alexander, 2. Papinelle, 3. Bonds - Searched Google, AI Overview "pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Piyama, 5. Gingerlilly - Searched Google, AI Overview "womens pyjamas": 1. Kmart, 2. Sussan, 3. Peter Alexander, 4. Papinelle, 5. Piyama Not named in any answer: Homebodii and Sant and Abel. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Bonds changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bonds in Australia held steady, from 29.9K to 29.1K. - Across the 12 months ending September 2026, Bonds’ share of searches among sleepwear brands in Australia held steady at 0.5%. - Across the 12 months ending September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia. - Across the 12 months ending September 2026, Bonds’ share of searches among underwear brands in Australia increased from 21.9% to 24.1%. - Across the 12 months ending September 2026, Bonds’ share of searches among underwear brands in Australia peaked at 24.1% in September 2026 and was lowest at 13.4% in June 2026. - Across the 12 months ending September 2026, Bonds’ share of searches among period care brands in Australia decreased from 7.2% to 6%. - Across the 12 months ending September 2026, Bonds’ share of searches among period care brands in Australia peaked at 8.3% in May 2026 and was lowest at 6% in September 2026. ## How did search popularity change for Australia sleepwear brands in September 2026? - In September 2026, Peter Alexander gained share of searches among sleepwear brands in Australia, from 92.3% to 93.1%. - Piyama’s share of searches among sleepwear brands in Australia has gained ground for 3 months in a row, from 0.62% to 1.4% in September 2026. - In September 2026, Gingerlilly rose from 9th to 8th among sleepwear brands in Australia. - In September 2026, Homebodii rose from 5th to 4th among sleepwear brands in Australia. - In September 2026, Kmart fell from 3rd to 5th among sleepwear brands in Australia. - In September 2026, Boody fell from 8th to 9th among sleepwear brands in Australia. ## How did search popularity change for Australia lingerie brands in September 2026? - In September 2026, Nala gained share of searches among lingerie brands in Australia, from 5.4% to 6.6%. - In September 2026, SKIMS lost share of searches among lingerie brands in Australia, from 2.7% to 1.9%. - In September 2026, Bendon rose from 9th to 8th among lingerie brands in Australia. - In September 2026, Berlei rose from 6th to 5th among lingerie brands in Australia. - In September 2026, Bonds rose from 7th to 6th among lingerie brands in Australia. - In September 2026, Calvin Klein fell from 8th to 9th among lingerie brands in Australia. ## How did search popularity change for Australia underwear brands in September 2026? - In September 2026, Bonds gained share of searches among underwear brands in Australia, from 19.3% to 24.1%. - In September 2026, Jockey gained share of searches among underwear brands in Australia, from 7.2% to 9%. - In September 2026, Calvin Klein lost share of searches among underwear brands in Australia, from 44.2% to 36.9%. - Step One’s share of searches among underwear brands in Australia has gained ground for 3 months in a row, from 10.8% to 16.5% in September 2026. ## How did search popularity change for Australia period care brands in September 2026? - In September 2026, Moxie overtook Always to rank 7th among period care brands in Australia, with 2.2% of the searches. - In September 2026, Bonds lost share of searches among period care brands in Australia, from 7.2% to 6%. - Always’ share of searches among period care brands in Australia has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026. - In September 2026, Carefree rose from 9th to 8th among period care brands in Australia. - In September 2026, Tsuno rose from 12th to 11th among period care brands in Australia. - In September 2026, Thinx fell from 11th to 12th among period care brands in Australia. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sleepwear brands | 2.4K | 0.5% | 7 | | Nov 2025 | Sleepwear brands | 3.6K | 0.41% | 7 | | Dec 2025 | Sleepwear brands | 2.9K | 0.28% | 7 | | Jan 2026 | Sleepwear brands | 1.6K | 0.27% | 7 | | Feb 2026 | Sleepwear brands | 1.9K | 0.58% | 7 | | Mar 2026 | Sleepwear brands | 3.6K | 0.62% | 6 | | Apr 2026 | Sleepwear brands | 2.9K | 0.6% | 7 | | May 2026 | Sleepwear brands | 2.9K | 0.49% | 7 | | Jun 2026 | Sleepwear brands | 2.9K | 0.41% | 7 | | Jul 2026 | Sleepwear brands | 1.9K | 0.48% | 7 | | Aug 2026 | Sleepwear brands | 1.9K | 0.48% | 7 | | Sep 2026 | Sleepwear brands | 2.4K | 0.5% | 7 | | Oct 2025 | Lingerie brands | 5.4K | 1.7% | 7 | | Nov 2025 | Lingerie brands | 6.6K | 1.7% | 6 | | Dec 2025 | Lingerie brands | 5.4K | 1.5% | 6 | | Jan 2026 | Lingerie brands | 6.6K | 2.1% | 5 | | Feb 2026 | Lingerie brands | 5.4K | 2.1% | 5 | | Mar 2026 | Lingerie brands | 5.4K | 2.1% | 6 | | Apr 2026 | Lingerie brands | 5.4K | 2.2% | 5 | | May 2026 | Lingerie brands | 5.4K | 2% | 6 | | Jun 2026 | Lingerie brands | 5.4K | 2.1% | 5 | | Jul 2026 | Lingerie brands | 5.4K | 2.2% | 6 | | Aug 2026 | Lingerie brands | 5.4K | 2% | 7 | | Sep 2026 | Lingerie brands | 5.4K | 2% | 6 | | Oct 2025 | Underwear brands | 17.7K | 21.9% | 2 | | Nov 2025 | Underwear brands | 22.5K | 18.2% | 3 | | Dec 2025 | Underwear brands | 19.2K | 18.4% | 2 | | Jan 2026 | Underwear brands | 15K | 20.9% | 2 | | Feb 2026 | Underwear brands | 15K | 21.6% | 2 | | Mar 2026 | Underwear brands | 15K | 15.3% | 2 | | Apr 2026 | Underwear brands | 15K | 19.3% | 2 | | May 2026 | Underwear brands | 15K | 14.1% | 2 | | Jun 2026 | Underwear brands | 15K | 13.4% | 3 | | Jul 2026 | Underwear brands | 15K | 19.9% | 2 | | Aug 2026 | Underwear brands | 17.7K | 19.3% | 2 | | Sep 2026 | Underwear brands | 17.7K | 24.1% | 2 | | Oct 2025 | Period care brands | 4.4K | 7.2% | 4 | | Nov 2025 | Period care brands | 4.4K | 6.4% | 4 | | Dec 2025 | Period care brands | 3.6K | 6.8% | 4 | | Jan 2026 | Period care brands | 4.4K | 7.1% | 4 | | Feb 2026 | Period care brands | 3.6K | 7.4% | 4 | | Mar 2026 | Period care brands | 3.6K | 7.4% | 4 | | Apr 2026 | Period care brands | 3.6K | 7.6% | 4 | | May 2026 | Period care brands | 4.4K | 8.3% | 4 | | Jun 2026 | Period care brands | 4.4K | 7.6% | 4 | | Jul 2026 | Period care brands | 4.4K | 7.1% | 4 | | Aug 2026 | Period care brands | 4.4K | 7.2% | 4 | | Sep 2026 | Period care brands | 3.6K | 6% | 4 | ## How are Bonds’ branded searches counted? Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bonds bras” - “bonds period undies” - “bonds pyjamas” - “bonds underwear” - “bonds undies” ## Which sleepwear brands compete with Bonds? - [Peter Alexander](/demand/au/brands/peter-alexander) - [Papinelle](/demand/au/brands/papinelle) - [Piyama](/demand/au/brands/piyama) - [Homebodii](/demand/au/brands/homebodii): Head-to-head: /demand/au/compare/bonds-vs-homebodii - [Kmart](/demand/au/brands/kmart-australia): Head-to-head: /demand/au/compare/bonds-vs-kmart-australia - [Sussan](/demand/au/brands/sussan): Head-to-head: /demand/au/compare/bonds-vs-sussan - [Gingerlilly](/demand/au/brands/gingerlilly): Head-to-head: /demand/au/compare/bonds-vs-gingerlilly - [Boody](/demand/au/brands/boody): Head-to-head: /demand/au/compare/bonds-vs-boody - [Sant and Abel](/demand/au/brands/sant-and-abel) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bonds: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bonds This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bonds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.