--- title: "Bolton Clarke: search popularity in Australia" description: "Bolton Clarke provides home care, aged care homes and retirement living. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bolton-clarke" publisher: "Brandwave" --- # Bolton Clarke: search popularity in Australia Bolton Clarke provides home care, aged care homes and retirement living. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bolton Clarke - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among aged care providers**: 30.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Aged care providers | 1 | 30.7% | 22.2K | | Home care providers | 1 | 41.3% | 22.2K | - [Aged care providers](/demand/au/categories/au-aged-care-providers) - [Home care providers](/demand/au/categories/au-home-care-providers) ## How has branded search demand for Bolton Clarke changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bolton Clarke in Australia held steady at 22.2K. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia decreased from 31.7% to 30.7%. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among aged care providers in Australia peaked at 35.2% in December 2025 and was lowest at 27.9% in July 2026. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia decreased from 43.5% to 41.3%. - Across the 12 months ending September 2026, Bolton Clarke’s share of searches among home care providers in Australia peaked at 48.6% in December 2025 and was lowest at 38.9% in August 2026. ## How did search popularity change for Australia aged care providers in September 2026? - In September 2026, Opal HealthCare overtook Estia Health to rank 2nd among aged care providers in Australia, with 20.5% of the searches. - In September 2026, Bolton Clarke gained share of searches among aged care providers in Australia, from 30% to 30.7%. - In September 2026, Estia Health lost share of searches among aged care providers in Australia, from 16.3% to 13.7%. - In September 2026, Regis lost share of searches among aged care providers in Australia, from 10.9% to 9.1%. - In September 2026, Catholic Healthcare lost share of searches among aged care providers in Australia, from 8.9% to 7.5%. - In September 2026, HammondCare lost share of searches among aged care providers in Australia, from 7.3% to 6.1%. ## How did search popularity change for Australia home care providers in September 2026? - In September 2026, Bolton Clarke gained share of searches among home care providers in Australia, from 38.9% to 41.3%. - In September 2026, Five Good Friends gained share of searches among home care providers in Australia, from 9.5% to 10.1%. - In September 2026, Trilogy Care lost share of searches among home care providers in Australia, from 31.8% to 27.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aged care providers | 22.2K | 31.7% | 1 | | Nov 2025 | Aged care providers | 22.2K | 30.7% | 1 | | Dec 2025 | Aged care providers | 22.2K | 35.2% | 1 | | Jan 2026 | Aged care providers | 22.2K | 31.1% | 1 | | Feb 2026 | Aged care providers | 22.2K | 31.7% | 1 | | Mar 2026 | Aged care providers | 27.1K | 31.9% | 1 | | Apr 2026 | Aged care providers | 22.2K | 31.7% | 1 | | May 2026 | Aged care providers | 22.2K | 30.9% | 1 | | Jun 2026 | Aged care providers | 22.2K | 30.9% | 1 | | Jul 2026 | Aged care providers | 22.2K | 27.9% | 1 | | Aug 2026 | Aged care providers | 22.2K | 30% | 1 | | Sep 2026 | Aged care providers | 22.2K | 30.7% | 1 | | Oct 2025 | Home care providers | 22.2K | 43.5% | 1 | | Nov 2025 | Home care providers | 22.2K | 43.1% | 1 | | Dec 2025 | Home care providers | 22.2K | 48.6% | 1 | | Jan 2026 | Home care providers | 22.2K | 44% | 1 | | Feb 2026 | Home care providers | 22.2K | 42.9% | 1 | | Mar 2026 | Home care providers | 27.1K | 47.8% | 1 | | Apr 2026 | Home care providers | 22.2K | 43.1% | 1 | | May 2026 | Home care providers | 22.2K | 42.9% | 1 | | Jun 2026 | Home care providers | 22.2K | 41.1% | 1 | | Jul 2026 | Home care providers | 22.2K | 42% | 1 | | Aug 2026 | Home care providers | 22.2K | 38.9% | 1 | | Sep 2026 | Home care providers | 22.2K | 41.3% | 1 | ## How are Bolton Clarke’s branded searches counted? Brandwave collects information about searches that people make online using Bolton Clarke’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bolton clarke” ## Which aged care providers compete with Bolton Clarke? - [Opal HealthCare](/demand/au/brands/opal-healthcare): Head-to-head: /demand/au/compare/bolton-clarke-vs-opal-healthcare - [Estia Health](/demand/au/brands/estia-health): Head-to-head: /demand/au/compare/bolton-clarke-vs-estia-health - [Regis](/demand/au/brands/regis-aged-care): Head-to-head: /demand/au/compare/bolton-clarke-vs-regis-aged-care - [Arcare](/demand/au/brands/arcare): Head-to-head: /demand/au/compare/arcare-vs-bolton-clarke - [Catholic Healthcare](/demand/au/brands/catholic-healthcare): Head-to-head: /demand/au/compare/bolton-clarke-vs-catholic-healthcare - [HammondCare](/demand/au/brands/hammondcare) - [Bupa](/demand/au/brands/bupa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bolton Clarke: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bolton-clarke This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bolton-clarke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.