--- title: "Bollé: search popularity in Australia" description: "Bollé is a maker of sunglasses, ski goggles and safety glasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bolle" publisher: "Brandwave" --- # Bollé: search popularity in Australia Bollé is a maker of sunglasses, ski goggles and safety glasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bollé - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among sunglasses brands**: 1.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunglasses brands | 11 | 1.3% | 1.6K | - [Sunglasses brands](/demand/au/categories/au-sunglasses-brands) ## Top sunglasses brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bollé did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ray-Ban | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Le Specs | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Oakley | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maui Jim | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cancer Council | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | OTIS | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Quay | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Poppy Lissiman | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Carrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Szade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bollé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Local Supply | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sunglasses brands - Asked ChatGPT "What are the best sunglasses brands in Australia?": 1. Maui Jim, 2. Ray-Ban, 3. Oakley, 4. Le Specs, 5. Cancer Council, 6. Poppy Lissiman - Asked ChatGPT "Which polarised sunglasses should I buy?": 1. Oakley, 2. Maui Jim - Asked ChatGPT "What are good Australian sunglasses brands?": 1. Le Specs, 2. OTIS, 3. Cancer Council, 4. Quay, 5. Poppy Lissiman - Searched Google, AI Overview "sunglasses": 1. Ray-Ban, 2. Oakley, 3. Maui Jim, 4. Le Specs - Searched Google, AI Overview "polarised sunglasses": 1. Ray-Ban, 2. Oakley, 3. Le Specs, 4. Cancer Council Not named in any answer: Carrera, Szade, Bollé and Local Supply. Brands are listed in the order each answer named them. The answers were collected in Australia on October 26, 2026. ## How has branded search demand for Bollé changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bollé in Australia fell from 1.9K to 1.6K. - Across the 12 months ending September 2026, Bollé fell from 10th to 11th among sunglasses brands in Australia. ## How did search popularity change for Australia sunglasses brands in September 2026? - In September 2026, Carrera overtook Poppy Lissiman to rank 5th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Maui Jim overtook Poppy Lissiman to rank 6th among sunglasses brands in Australia, with 6.5% of the searches. - In September 2026, Le Specs gained share of searches among sunglasses brands in Australia, from 8.8% to 11.8%. - In September 2026, Oakley gained share of searches among sunglasses brands in Australia, from 29.3% to 32.3%. - In September 2026, Ray-Ban lost share of searches among sunglasses brands in Australia, from 24% to 17.7%. - In September 2026, Quay lost share of searches among sunglasses brands in Australia, from 8.8% to 7.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunglasses brands | 1.9K | 1.6% | 10 | | Nov 2025 | Sunglasses brands | 1.9K | 1% | 11 | | Dec 2025 | Sunglasses brands | 2.4K | 1.3% | 10 | | Jan 2026 | Sunglasses brands | 2.4K | 1.8% | 10 | | Feb 2026 | Sunglasses brands | 1.6K | 1.6% | 10 | | Mar 2026 | Sunglasses brands | 1.3K | 1.4% | 11 | | Apr 2026 | Sunglasses brands | 1K | 1.1% | 11 | | May 2026 | Sunglasses brands | 880 | 1% | 11 | | Jun 2026 | Sunglasses brands | 1K | 1.1% | 11 | | Jul 2026 | Sunglasses brands | 1K | 1% | 11 | | Aug 2026 | Sunglasses brands | 1.6K | 1.4% | 11 | | Sep 2026 | Sunglasses brands | 1.6K | 1.3% | 11 | ## How are Bollé’s branded searches counted? Brandwave collects information about searches that people make online using Bollé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bolle sunglasses” ## Which sunglasses brands compete with Bollé? - [Oakley](/demand/au/brands/oakley) - [Ray-Ban](/demand/au/brands/ray-ban) - [Le Specs](/demand/au/brands/le-specs) - [Quay](/demand/au/brands/quay) - [Carrera](/demand/au/brands/carrera) - [Maui Jim](/demand/au/brands/maui-jim) - [Poppy Lissiman](/demand/au/brands/poppy-lissiman): Head-to-head: /demand/au/compare/bolle-vs-poppy-lissiman - [Cancer Council](/demand/au/brands/cancer-council-sunscreen): Head-to-head: /demand/au/compare/bolle-vs-cancer-council-sunscreen - [OTIS](/demand/au/brands/otis-eyewear): Head-to-head: /demand/au/compare/bolle-vs-otis-eyewear - [Szade](/demand/au/brands/szade): Head-to-head: /demand/au/compare/bolle-vs-szade - [Local Supply](/demand/au/brands/local-supply): Head-to-head: /demand/au/compare/bolle-vs-local-supply ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Bollé: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bolle This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bolle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.