--- title: "Blundstone: search popularity in Australia" description: "Blundstone is a boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/blundstone" publisher: "Brandwave" --- # Blundstone: search popularity in Australia Blundstone is a boot brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blundstone - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among boot brands**: 12.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Boot brands | 2 | 12.1% | 27.1K | - [Boot brands](/demand/au/categories/au-boot-brands) ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blundstone appeared in all five answers. Blundstone is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Steel Blue | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Blundstone | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mongrel Boots | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Oliver | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | R.M. Williams | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Rossi Boots | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EMU Australia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "What are the best boots made in Australia?": 1. R.M. Williams, 2. Redback, 3. Rossi Boots, 4. Mongrel Boots, 5. Blundstone - Asked ChatGPT "Which work boot brand is best in Australia?": 1. Steel Blue, 2. Mongrel Boots, 3. Oliver, 4. Redback, 5. Blundstone - Asked ChatGPT "What are the most comfortable boot brands in Australia?": 1. Blundstone, 2. Redback, 3. Steel Blue - Searched Google, AI Overview "work boots": 1. Blundstone, 2. Steel Blue, 3. Redback - Searched Google, AI Overview "best work boots": 1. Steel Blue, 2. Oliver, 3. Mongrel Boots, 4. Blundstone Not named in any answer: EMU Australia. Brands are listed in the order each answer named them. The answers were collected in Australia on October 23, 2026. ## How has branded search demand for Blundstone changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Blundstone in Australia held steady at 27.1K. - Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in Australia peaked at 14.6% in March 2026 and was lowest at 10.1% in December 2025. ## How did search popularity change for Australia boot brands in September 2026? - In September 2026, Mongrel Boots overtook Redback to rank 3rd among boot brands in Australia, with 6.6% of the searches. - In September 2026, Rossi Boots lost share of searches among boot brands in Australia, from 4.5% to 3.6%. - In September 2026, R.M. Williams lost share of searches among boot brands in Australia, from 61% to 60.5%. - In September 2026, Oliver rose from 7th to 6th among boot brands in Australia. - Estimated monthly branded searches for Redback in Australia rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026. - Estimated monthly branded searches for Steel Blue in Australia fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Boot brands | 27.1K | 12% | 2 | | Nov 2025 | Boot brands | 40.5K | 11.5% | 2 | | Dec 2025 | Boot brands | 33.1K | 10.1% | 2 | | Jan 2026 | Boot brands | 27.1K | 12.5% | 2 | | Feb 2026 | Boot brands | 27.1K | 14.1% | 2 | | Mar 2026 | Boot brands | 33.1K | 14.6% | 2 | | Apr 2026 | Boot brands | 33.1K | 13.9% | 2 | | May 2026 | Boot brands | 33.1K | 11.7% | 2 | | Jun 2026 | Boot brands | 40.5K | 13.7% | 2 | | Jul 2026 | Boot brands | 33.1K | 12% | 2 | | Aug 2026 | Boot brands | 33.1K | 12.2% | 2 | | Sep 2026 | Boot brands | 27.1K | 12.1% | 2 | ## How are Blundstone’s branded searches counted? Brandwave collects information about searches that people make online using Blundstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blundstone” ## Which boot brands compete with Blundstone? - [R.M. Williams](/demand/au/brands/rm-williams): Head-to-head: /demand/au/compare/blundstone-vs-rm-williams - [Mongrel Boots](/demand/au/brands/mongrel-boots): Head-to-head: /demand/au/compare/blundstone-vs-mongrel-boots - [Redback](/demand/au/brands/redback): Head-to-head: /demand/au/compare/blundstone-vs-redback - [Steel Blue](/demand/au/brands/steel-blue): Head-to-head: /demand/au/compare/blundstone-vs-steel-blue - [Oliver](/demand/au/brands/oliver): Head-to-head: /demand/au/compare/blundstone-vs-oliver - [Rossi Boots](/demand/au/brands/rossi-boots) - [EMU Australia](/demand/au/brands/emu-australia) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blundstone: search popularity in Australia". https://gobrandwave.com/demand/au/brands/blundstone This page is also available as HTML at https://gobrandwave.com/demand/au/brands/blundstone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.