--- title: "Blackmores: search popularity in Australia" description: "Blackmores is a vitamin and supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/blackmores" publisher: "Brandwave" --- # Blackmores: search popularity in Australia Blackmores is a vitamin and supplement brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Blackmores - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among vitamin brands**: 28.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Vitamin brands | 2 | 28.7% | 12.1K | | Probiotic brands | 5 | 5% | 1.9K | - [Vitamin brands](/demand/au/categories/au-vitamin-brands) - [Probiotic brands](/demand/au/categories/au-probiotic-brands) ## Top vitamin brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Blackmores was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Blackmores is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blackmores | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Swisse | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Cenovis | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | BioCeuticals | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Nature's Way | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Bioglan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vitamin brands - Asked ChatGPT "Which vitamin brand is the best in Australia?": 1. Blackmores, 2. Swisse, 3. BioCeuticals - Asked ChatGPT "What are the best vitamin and supplement brands in Australia?": 1. Blackmores, 2. BioCeuticals, 3. Swisse, 4. Cenovis, 5. Nature's Way - Asked ChatGPT "Which multivitamin brand in Australia is worth buying?": 1. Cenovis, 2. Blackmores, 3. Swisse - Searched Google, AI Overview "vitamins": named none of the brands we track - Searched Google, AI Overview "multivitamin": 1. Swisse, 2. Blackmores, 3. Cenovis, 4. Nature's Way Not named in any answer: Bioglan. Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Blackmores changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Blackmores in Australia held steady, from 13.7K to 14K. - Across the 12 months ending September 2026, Blackmores’ share of searches among vitamin brands in Australia peaked at 29% in October 2025 and was lowest at 24.4% in May 2026. - Across the 12 months ending September 2026, Blackmores’ share of searches among probiotic brands in Australia increased from 4.5% to 5%. - Across the 12 months ending September 2026, Blackmores’ share of searches among probiotic brands in Australia peaked at 5.4% in November 2025 and was lowest at 3.9% in May 2026. ## How did search popularity change for Australia vitamin brands in September 2026? - In September 2026, BioCeuticals gained share of searches among vitamin brands in Australia, from 42.2% to 42.9%. - In September 2026, Bioglan lost share of searches among vitamin brands in Australia, from 8.4% to 6.9%. - Estimated monthly branded searches for Nature's Way in Australia rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## How did search popularity change for Australia probiotic brands in September 2026? - In September 2026, Blackmores gained share of searches among probiotic brands in Australia, from 4.1% to 5%. - In September 2026, Yakult gained share of searches among probiotic brands in Australia, from 46.9% to 47.5%. - In September 2026, BioCeuticals lost share of searches among probiotic brands in Australia, from 6.2% to 5%. - In September 2026, Nature's Way lost share of searches among probiotic brands in Australia, from 3.4% to 2.6%. - In September 2026, Metagenics rose from 8th to 7th among probiotic brands in Australia. - Estimated monthly branded searches for BioGaia in Australia rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Vitamin brands | 12.1K | 29% | 2 | | Nov 2025 | Vitamin brands | 12.1K | 29% | 2 | | Dec 2025 | Vitamin brands | 9.9K | 28.7% | 2 | | Jan 2026 | Vitamin brands | 9.9K | 25.1% | 2 | | Feb 2026 | Vitamin brands | 9.9K | 28.4% | 2 | | Mar 2026 | Vitamin brands | 12.1K | 28.4% | 2 | | Apr 2026 | Vitamin brands | 9.9K | 24.5% | 2 | | May 2026 | Vitamin brands | 9.9K | 24.4% | 2 | | Jun 2026 | Vitamin brands | 9.9K | 25.6% | 2 | | Jul 2026 | Vitamin brands | 9.9K | 24.9% | 2 | | Aug 2026 | Vitamin brands | 12.1K | 28.2% | 2 | | Sep 2026 | Vitamin brands | 12.1K | 28.7% | 2 | | Oct 2025 | Probiotic brands | 1.6K | 4.5% | 5 | | Nov 2025 | Probiotic brands | 1.9K | 5.4% | 5 | | Dec 2025 | Probiotic brands | 1.6K | 5.2% | 5 | | Jan 2026 | Probiotic brands | 1.9K | 5.1% | 5 | | Feb 2026 | Probiotic brands | 1.6K | 4.6% | 5 | | Mar 2026 | Probiotic brands | 1.6K | 4.2% | 5 | | Apr 2026 | Probiotic brands | 1.6K | 4.3% | 6 | | May 2026 | Probiotic brands | 1.6K | 3.9% | 6 | | Jun 2026 | Probiotic brands | 1.6K | 4.3% | 5 | | Jul 2026 | Probiotic brands | 1.6K | 4.2% | 5 | | Aug 2026 | Probiotic brands | 1.6K | 4.1% | 5 | | Sep 2026 | Probiotic brands | 1.9K | 5% | 5 | ## How are Blackmores’ branded searches counted? Brandwave collects information about searches that people make online using Blackmores’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “blackmores” - “blackmores probiotic” ## Which vitamin brands compete with Blackmores? - [BioCeuticals](/demand/au/brands/bioceuticals): Head-to-head: /demand/au/compare/bioceuticals-vs-blackmores - [Swisse](/demand/au/brands/swisse): Head-to-head: /demand/au/compare/blackmores-vs-swisse - [Bioglan](/demand/au/brands/bioglan): Head-to-head: /demand/au/compare/bioglan-vs-blackmores - [Nature's Way](/demand/au/brands/natures-way): Head-to-head: /demand/au/compare/blackmores-vs-natures-way - [Cenovis](/demand/au/brands/cenovis): Head-to-head: /demand/au/compare/blackmores-vs-cenovis ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Blackmores: search popularity in Australia". https://gobrandwave.com/demand/au/brands/blackmores This page is also available as HTML at https://gobrandwave.com/demand/au/brands/blackmores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.