--- title: "Bingle: search popularity in Australia" description: "Bingle sells low-cost car insurance online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/au/brands/bingle" publisher: "Brandwave" --- # Bingle: search popularity in Australia Bingle sells low-cost car insurance online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Bingle - **Owned by**: Suncorp - **Market**: Australia - **Measured month**: Sep 2026 - **Share of Search among car insurance brands**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Car insurance brands | 6 | 3.6% | 33.1K | - [Car insurance brands](/demand/au/categories/au-car-insurance-brands) ## Top car insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bingle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bingle is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Budget Direct | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | AAMI | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Youi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | NRMA Insurance | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ROLLiN' | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bingle | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | RACV | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Allianz | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about car insurance brands - Asked ChatGPT "Which car insurance company should I use in Australia?": 1. AAMI, 2. Budget Direct, 3. RACV, 4. Allianz, 5. NRMA Insurance, 6. Youi, 7. Bingle - Asked ChatGPT "What are the best car insurance brands in Australia?": 1. Youi, 2. Budget Direct, 3. AAMI, 4. Bingle, 5. NRMA Insurance, 6. ROLLiN' - Asked ChatGPT "What's the best comprehensive car insurance in Australia for a young driver?": 1. ROLLiN', 2. Budget Direct, 3. AAMI, 4. Youi - Searched Google, AI Overview "car insurance": named none of the brands we track - Searched Google, AI Overview "compare car insurance": 1. Budget Direct, 2. NRMA Insurance, 3. Youi, 4. Bingle Brands are listed in the order each answer named them. The answers were collected in Australia on October 22, 2026. ## How has branded search demand for Bingle changed in Australia over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Bingle in Australia held steady at 33.1K. - Across the 12 months ending September 2026, Bingle’s share of searches among car insurance brands in Australia peaked at 4.5% in June 2026 and was lowest at 3.3% in November 2025. ## How did search popularity change for Australia car insurance brands in September 2026? - In September 2026, Allianz gained share of searches among car insurance brands in Australia, from 4.6% to 6.6%. - In September 2026, Youi gained share of searches among car insurance brands in Australia, from 8.4% to 9.9%. - In September 2026, Budget Direct lost share of searches among car insurance brands in Australia, from 41.8% to 40.1%. - In September 2026, AAMI lost share of searches among car insurance brands in Australia, from 27.9% to 26.8%. - Estimated monthly branded searches for ROLLiN' in Australia rose 30% over 12 measured months, from 11K to 14.3K in September 2026. - Estimated monthly branded searches for NRMA Insurance in Australia fell 33% over 12 measured months, from 135K to 90.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Car insurance brands | 33.1K | 3.5% | 6 | | Nov 2025 | Car insurance brands | 33.1K | 3.3% | 6 | | Dec 2025 | Car insurance brands | 33.1K | 4% | 6 | | Jan 2026 | Car insurance brands | 33.1K | 3.5% | 6 | | Feb 2026 | Car insurance brands | 33.1K | 3.7% | 6 | | Mar 2026 | Car insurance brands | 40.5K | 4.3% | 6 | | Apr 2026 | Car insurance brands | 33.1K | 3.9% | 6 | | May 2026 | Car insurance brands | 33.1K | 3.7% | 6 | | Jun 2026 | Car insurance brands | 40.5K | 4.5% | 6 | | Jul 2026 | Car insurance brands | 33.1K | 3.8% | 6 | | Aug 2026 | Car insurance brands | 33.1K | 3.8% | 6 | | Sep 2026 | Car insurance brands | 33.1K | 3.6% | 6 | ## How are Bingle’s branded searches counted? Brandwave collects information about searches that people make online using Bingle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “bingle” ## Which car insurance brands compete with Bingle? - [Budget Direct](/demand/au/brands/budget-direct) - [AAMI](/demand/au/brands/aami) - [NRMA Insurance](/demand/au/brands/nrma-insurance): Head-to-head: /demand/au/compare/bingle-vs-nrma-insurance - [Youi](/demand/au/brands/youi): Head-to-head: /demand/au/compare/bingle-vs-youi - [Allianz](/demand/au/brands/allianz-au): Head-to-head: /demand/au/compare/allianz-au-vs-bingle - [RACV](/demand/au/brands/racv): Head-to-head: /demand/au/compare/bingle-vs-racv - [ROLLiN'](/demand/au/brands/rollin-insurance): Head-to-head: /demand/au/compare/bingle-vs-rollin-insurance ## Who owns Bingle? Bingle is owned by Suncorp. Brandwave also tracks AAMI, owned by the same company, in Australia. - [Suncorp](/demand/au/companies/suncorp): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Bingle? Bingle is owned by Suncorp. Brandwave also tracks AAMI, owned by the same company, in Australia. ## Cite this page Brandwave. "Bingle: search popularity in Australia". https://gobrandwave.com/demand/au/brands/bingle This page is also available as HTML at https://gobrandwave.com/demand/au/brands/bingle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.