---
title: "Binge: search popularity in Australia"
description: "Binge is a subscription streaming service for TV shows and films. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/au/brands/binge"
publisher: "Brandwave"
---

# Binge: search popularity in Australia

Binge is a subscription streaming service for TV shows and films. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Binge
- **Market**: Australia
- **Measured month**: Sep 2026
- **Share of Search among streaming services**: 0.09%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streaming services | 10 | 0.09% | 2.6K |

- [Streaming services](/demand/au/categories/au-streaming-services)

## How has branded search demand for Binge changed in Australia over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Binge in Australia rose from 2.2K to 2.6K.
- Across the 12 months ending September 2026, Binge’s share of searches among streaming services in Australia held steady, from 0.08% to 0.09%.

## How did search popularity change for Australia streaming services in September 2026?

- In September 2026, Netflix gained share of searches among streaming services in Australia, from 41.9% to 43.5%.
- In September 2026, Foxtel gained share of searches among streaming services in Australia, from 3.8% to 4.8%.
- In September 2026, Disney+ lost share of searches among streaming services in Australia, from 12.6% to 10.7%.
- In September 2026, Stan lost share of searches among streaming services in Australia, from 2.2% to 1.3%.
- Prime Video’s share of searches among streaming services in Australia has lost ground for 3 months in a row, from 19% to 17% in September 2026.
- In September 2026, BritBox rose from 8th to 7th among streaming services in Australia.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streaming services | 2.2K | 0.08% | 10 |
| Nov 2025 | Streaming services | 2.9K | 0.1% | 10 |
| Dec 2025 | Streaming services | 2.4K | 0.08% | 10 |
| Jan 2026 | Streaming services | 2.9K | 0.09% | 10 |
| Feb 2026 | Streaming services | 2.9K | 0.1% | 10 |
| Mar 2026 | Streaming services | 3.3K | 0.09% | 10 |
| Apr 2026 | Streaming services | 2.5K | 0.08% | 10 |
| May 2026 | Streaming services | 2.6K | 0.08% | 10 |
| Jun 2026 | Streaming services | 2.3K | 0.08% | 10 |
| Jul 2026 | Streaming services | 2.5K | 0.09% | 10 |
| Aug 2026 | Streaming services | 2.8K | 0.1% | 10 |
| Sep 2026 | Streaming services | 2.6K | 0.09% | 10 |

## How are Binge’s branded searches counted?

Brandwave collects information about searches that people make online using Binge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “binge streaming”
- “binge tv”

## Which streaming services compete with Binge?

- [Netflix](/demand/au/brands/netflix)
- [Prime Video](/demand/au/brands/prime-video)
- [Kayo Sports](/demand/au/brands/kayo-sports)
- [Disney+](/demand/au/brands/disney-plus)
- [Paramount+](/demand/au/brands/paramount-plus): Head-to-head: /demand/au/compare/binge-vs-paramount-plus
- [Foxtel](/demand/au/brands/foxtel): Head-to-head: /demand/au/compare/binge-vs-foxtel
- [BritBox](/demand/au/brands/britbox): Head-to-head: /demand/au/compare/binge-vs-britbox
- [Stan](/demand/au/brands/stan): Head-to-head: /demand/au/compare/binge-vs-stan
- [hayu](/demand/au/brands/hayu): Head-to-head: /demand/au/compare/binge-vs-hayu

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Binge: search popularity in Australia". https://gobrandwave.com/demand/au/brands/binge

This page is also available as HTML at https://gobrandwave.com/demand/au/brands/binge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.